How to buy comScore stock | $4

comScore, Inc is an advertising agencies business based in the US. comScore shares (SCOR) are listed on the NASDAQ and all prices are listed in US Dollars. comScore employs 1,246 staff and has a trailing 12-month revenue of around 0.00.

comScore stock price (NASDAQ: SCOR)

Use our graph to track the performance of SCOR stocks over time.

comScore shares at a glance

• Key figures

Information last updated 2021-07-30.

Latest market close	$4.00
52-week range	$1.80 - $5.25
50-day moving average	$4.41
200-day moving average	$3.85
Wall St. target price	$4.91
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	$-6.03

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Is it a good time to buy comScore stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of comScore, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

comScore price performance over time

Historical closes compared with the close of $4 from 2021-05-28

1 week (2021-07-22)	N/A
1 month (2021-07-02)	-17.86%
3 months (2021-04-30)	8.40%
6 months (2021-01-29)	N/A

1 year (2020-07-29)	N/A
2 years (2019-07-29)	N/A
3 years (2018-07-29)	N/A
5 years (2016-07-29)	N/A

Is comScore under- or over-valued?

Valuing comScore stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of comScore's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

comScore's EBITDA

comScore's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $14.1 million.

The EBITDA is a measure of a comScore's overall financial performance and is widely used to measure a its profitability.

comScore financials

Revenue TTM	$356.8 million
Gross profit TTM	$178.9 million
Return on assets TTM	-1.87%
Return on equity TTM	-21.81%
Profit margin	-19.92%
Book value	$2.71
Market capitalisation	$324 million

TTM: trailing 12 months

Shorting comScore shares

There are currently 4.9 million comScore shares held short by investors – that's known as comScore's "short interest". This figure is 14% up from 4.3 million last month.

There are a few different ways that this level of interest in shorting comScore shares can be evaluated.

comScore's "short interest ratio" (SIR)

comScore's "short interest ratio" (SIR) is the quantity of comScore shares currently shorted divided by the average quantity of comScore shares traded daily (recently around 646710.22576361). comScore's SIR currently stands at 7.53. In other words for every 100,000 comScore shares traded daily on the market, roughly 7530 shares are currently held short.

However comScore's short interest can also be evaluated against the total number of comScore shares, or, against the total number of tradable comScore shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case comScore's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 comScore shares in existence, roughly 60 shares are currently held short) or 0.0813% of the tradable shares (for every 100,000 tradable comScore shares, roughly 81 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against comScore.

Find out more about how you can short comScore stock.

comScore share dividends

We're not expecting comScore to pay a dividend over the next 12 months.

comScore share price volatility

Over the last 12 months, comScore's shares have ranged in value from as little as $1.8 up to $5.25. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while comScore's is 1.2067. This would suggest that comScore's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

comScore overview

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; and Plan Metrix, which offers understanding of consumer lifestyle. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data; and OnDemand Essentials that provides transactional tracking and reporting. In addition, its ratings and planning products comprise Comscore Campaign Ratings for verification of mobile and desktop video campaigns; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. The company also offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time.

Frequently asked questions

What percentage of comScore is owned by insiders or institutions?
Currently 16.955% of comScore shares are held by insiders and 67.277% by institutions. How many people work for comScore?
Latest data suggests 1,246 work at comScore. When does the fiscal year end for comScore?
comScore's fiscal year ends in December. Where is comScore based?
comScore's address is: 11950 Democracy Drive, Reston, VA, United States, 20190 What is comScore's ISIN number?
comScore's international securities identification number is: US20564W1053 What is comScore's CUSIP number?
comScore's Committee on Uniform Securities Identification Procedures number is: 20564W105