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How to buy comScore stock | $2.23

Own comScore stock in just a few minutes.


Fact checked

comScore, Inc is an advertising agencies business based in the US. comScore shares (SCOR) are listed on the NASDAQ and all prices are listed in US Dollars. comScore employs 1,300 staff and has a trailing 12-month revenue of around USD$367.6 million.

How to buy shares in comScore

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for comScore. Find the stock by name or ticker symbol: SCOR. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until comScore reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$2.23, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of comScore, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of comScore. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

comScore share price

Use our graph to track the performance of SCOR stocks over time.

comScore shares at a glance

Information last updated 2020-10-20.
Latest market close USD$2.23
52-week range USD$1.85 - USD$5.51
50-day moving average USD$2.1909
200-day moving average USD$2.822
Wall St. target price USD$4.13
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) USD$-6.031

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy comScore stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

comScore price performance over time

Historical closes compared with the close of $2.23 from 2020-11-16

1 week (2020-11-25) N/A
1 month (2020-11-06) 14.95%
3 months (2020-09-02) N/A
6 months (2020-06-02) N/A
1 year (2019-12-02) N/A
2 years (2018-12-02) N/A
3 years (2017-12-02) N/A
5 years (2015-12-02) N/A

Is comScore under- or over-valued?

Valuing comScore stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of comScore's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

comScore's EBITDA

comScore's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$6.6 million.

The EBITDA is a measure of a comScore's overall financial performance and is widely used to measure a its profitability.

comScore financials

Revenue TTM USD$367.6 million
Gross profit TTM USD$192.9 million
Return on assets TTM -2.78%
Return on equity TTM -21.77%
Profit margin -15.11%
Book value $3.387
Market capitalisation USD$149 million

TTM: trailing 12 months

Shorting comScore shares

There are currently 3.4 million comScore shares held short by investors – that's known as comScore's "short interest". This figure is 5.3% down from 3.6 million last month.

There are a few different ways that this level of interest in shorting comScore shares can be evaluated.

comScore's "short interest ratio" (SIR)

comScore's "short interest ratio" (SIR) is the quantity of comScore shares currently shorted divided by the average quantity of comScore shares traded daily (recently around 414401.22699386). comScore's SIR currently stands at 8.15. In other words for every 100,000 comScore shares traded daily on the market, roughly 8150 shares are currently held short.

However comScore's short interest can also be evaluated against the total number of comScore shares, or, against the total number of tradable comScore shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case comScore's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 comScore shares in existence, roughly 50 shares are currently held short) or 0.0662% of the tradable shares (for every 100,000 tradable comScore shares, roughly 66 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against comScore.

Find out more about how you can short comScore stock.

comScore share dividends

We're not expecting comScore to pay a dividend over the next 12 months.

comScore share price volatility

Over the last 12 months, comScore's shares have ranged in value from as little as $1.85 up to $5.51. A popular way to gauge a stock's volatility is its "beta".

SCOR.US volatility(beta: 0.84)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while comScore's is 0.8423. This would suggest that comScore's shares are less volatile than average (for this exchange).

comScore overview

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers unduplicated measurement of digital video consumption, as well as provides TV-comparable reach and engagement metrics, and audience demographics; Plan Metrix, which offers an understanding of consumer lifestyle; validated Campaign Essentials (vCE) that validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Campaign Ratings, which expands upon vCE's verification, as well as provides unduplicated reporting to negotiate and evaluate campaigns across media platforms. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; and Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data. The company also offers analytics and optimization products and services that provide end-to-end solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include box office analytics, trend analysis, and insights for movie studios and movie theater operators. The company was founded in 1999 and is headquartered in Reston, Virginia.

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