How to buy Baosheng Media Group (BAOS) stock

Baosheng Media Group Holdings Limited is an advertising agencies business based in the US. Baosheng Media Group shares (BAOS) are listed on the NASDAQ and all prices are listed in US Dollars. Baosheng Media Group employs 78 staff and has a trailing 12-month revenue of around 0.00.

Baosheng Media Group stock price (NASDAQ: BAOS)

Use our graph to track the performance of BAOS stocks over time.

Baosheng Media Group shares at a glance

• Key figures

Information last updated 2021-07-23.

Latest market close	$2.71
52-week range	$2.35 - $10.20
50-day moving average	$3.27
200-day moving average	$4.53
Wall St. target price	N/A
PE ratio	7.3235
Dividend yield	N/A (0%)
Earnings per share (TTM)	$0.34

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Is it a good time to buy Baosheng Media Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Baosheng Media Group Holdings Limited by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Baosheng Media Group price performance over time

Historical closes compared with the close of $2.71 from 2021-05-28

1 week (2021-07-14)	N/A
1 month (2021-06-25)	-18.13%
3 months (2021-04-21)	N/A
6 months (2021-01-21)	N/A

1 year (2020-07-21)	N/A
2 years (2019-07-21)	N/A
3 years (2018-07-21)	N/A
5 years (2016-07-21)	N/A

Is Baosheng Media Group under- or over-valued?

Valuing Baosheng Media Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baosheng Media Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baosheng Media Group's P/E ratio

Baosheng Media Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Baosheng Media Group shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Baosheng Media Group's P/E ratio is best considered in relation to those of others within the advertising agencies industry or those of similar companies.

• Comcast Corporation (CMCSA.US): 22.84
• Electronic Arts (EA.US): 49.58
• Omnicom Group (OMC.US): 11.57

Baosheng Media Group's EBITDA

Baosheng Media Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $6.1 million.

The EBITDA is a measure of a Baosheng Media Group's overall financial performance and is widely used to measure a its profitability.

To put Baosheng Media Group's EBITDA into context you can compare it against that of similar companies.

• Comcast Corporation (CMCSA.US): USD$30.9 billion
• Electronic Arts (EA.US): USD$1.2 billion
• Omnicom Group (OMC.US): USD$2.2 billion

Baosheng Media Group financials

Revenue TTM	$11.9 million
Operating margin TTM	47.38%
Gross profit TTM	$10.7 million
Return on assets TTM	3.96%
Return on equity TTM	18.81%
Profit margin	58.3%
Book value	$2.04
Market capitalisation	$72.9 million

TTM: trailing 12 months

Shorting Baosheng Media Group shares

There are currently 44,926 Baosheng Media Group shares held short by investors – that's known as Baosheng Media Group's "short interest". This figure is 57.4% down from 105,566 last month.

There are a few different ways that this level of interest in shorting Baosheng Media Group shares can be evaluated.

Baosheng Media Group's "short interest ratio" (SIR)

Baosheng Media Group's "short interest ratio" (SIR) is the quantity of Baosheng Media Group shares currently shorted divided by the average quantity of Baosheng Media Group shares traded daily (recently around 408418.18181818). Baosheng Media Group's SIR currently stands at 0.11. In other words for every 100,000 Baosheng Media Group shares traded daily on the market, roughly 110 shares are currently held short.

To gain some more context, you can compare Baosheng Media Group's short interest ratio against those of similar companies.

• Comcast Corporation (CMCSA.US): 4.65
• Electronic Arts (EA.US): 2.91
• Omnicom Group (OMC.US): 7.91

However Baosheng Media Group's short interest can also be evaluated against the total number of Baosheng Media Group shares, or, against the total number of tradable Baosheng Media Group shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baosheng Media Group's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Baosheng Media Group shares in existence, roughly 0 shares are currently held short) or 0.0099% of the tradable shares (for every 100,000 tradable Baosheng Media Group shares, roughly 10 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Baosheng Media Group.

Find out more about how you can short Baosheng Media Group stock.

Baosheng Media Group share dividends

We're not expecting Baosheng Media Group to pay a dividend over the next 12 months.

You may also wish to consider:

• Comcast Corporation (CMCSA.US) (1.63% forward annual dividend yield)
• Electronic Arts (EA.US) (0.24% forward annual dividend yield)
• Omnicom Group (OMC.US) (3.66% forward annual dividend yield)

Baosheng Media Group overview

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. The company connects advertisers and online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. It also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. The company's advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. Baosheng Media Group Holdings Limited was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China. .

Frequently asked questions

What percentage of Baosheng Media Group is owned by insiders or institutions?
Currently 72.452% of Baosheng Media Group shares are held by insiders and 0.047% by institutions. How many people work for Baosheng Media Group?
Latest data suggests 78 work at Baosheng Media Group. When does the fiscal year end for Baosheng Media Group?
Baosheng Media Group's fiscal year ends in December. Where is Baosheng Media Group based?
Baosheng Media Group's address is: Jinqiu International Building, Beijing, China