How to buy Adidas shares

adidas AG (ADS) is a publicly traded footwear and accessories business based in Germany which employs around 46,050 staff. Adidas is listed on the XETRA and traded in euros.

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Fees calculator for buying Adidas shares with popular apps

Find the cheapest way to buy Adidas shares with our calculator which evaluates top UK trading platforms. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).

Platform	Finder Score	Account fee	Min. initial deposit	Trade cost	Link
	9 Excellent	£0	$50	£1,420.96	Go to siteCapital at risk
	9.1 Excellent	£0	£0	N/A	Go to siteCapital at risk
	9 Excellent	From £0	£0	£1,421.67	Go to siteCapital at risk
	8.8 Great	£0	£0	N/A	Go to siteCapital at risk
	10 Excellent	£0	£0	£1,412.49	Go to siteCapital at risk
	9.2 Excellent	£0	£0	N/A	Go to siteCapital at risk
	8.5 Great	£0 (0.45% for funds)	£1	£1,436.43	Go to siteCapital at risk

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Technical analysis

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Frequently asked questions

• Does Adidas pay dividends?

  • Dividend yield
  • Forward yield
  • Payout ratio

  Dividend yield: 1.25% of stock value

  Forward annual dividend yield: 1.25% of stock value

  Dividend payout ratio: 29.48% of net profits

  Adidas has recently paid out dividends equivalent to 1.25% of its share value annually.

  Adidas has paid out, on average, around 29.48% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.25% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 1.25% return on their shares, in the form of dividend payments. In Adidas's case, that would currently equate to about 2 per share.

  While Adidas's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

• What percentage of Adidas is owned by insiders or institutions?

  Currently 6.641% of Adidas shares are held by insiders and 55.312% by institutions.

• When does the fiscal year end for Adidas?

  Adidas's fiscal year ends in December.

• Where is Adidas based?

  Adidas's address is: Adi-Dassler-Strasse 1, Herzogenaurach, Germany, 91074

• Have Adidas's shares ever split?

  Adidas's shares were split on a 4:1 basis on 5 June 2006. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Adidas shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Adidas shares which in turn could have impacted Adidas's share price.

• How do I sell Adidas shares?

  It's as easy to sell Adidas as it is to buy! Here's how to sell Adidas shares that you already own.

  1. Open your investment app. If you've got one with desktop access, you can log in online
  2. Go to your portfolio. This should be in the main menu
  3. Find your shares. You may be able to search your portfolio
  4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
  5. Sell your Adidas shares. Your investment platform will let you know when your shares are sold

• Can you buy Adidas shares with a debit card?

  Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.

• What's the easiest way to buy Adidas shares?

  The easiest way to get hold of some Adidas shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Adidas shares.

• Do you need to complete a W8-BEN form if you want to invest in Adidas?

  No. That's for US stocks.

• What is the key financial information for Adidas?

  Adidas financials

  Revenue TTM	€24.7 billion
  Operating margin TTM	11.1%
  Gross profit TTM	€12.7 billion
  Return on assets TTM	6.09%
  Return on equity TTM	21.8%
  Profit margin	4.94%
  Book value	€31.90
  Market capitalisation The total market value Adidas's outstanding shares	€28.6 billion
  EBITDA Earnings before interest, taxes, depreciation and amortisation	€2.4 billion

  TTM: trailing 12 months

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