Finder Share Dealing Customer Satisfaction Awards 2021

How did your chosen investment platform do in our latest customer satisfaction awards?

Welcome to the Finder Customer Satisfaction Awards 2021

Our awards are decided by the only votes that really matter – yours. We asked customers of all the major share dealing platforms to tell us about their experiences. Now we can reveal which share dealing platforms were rated the best for customer satisfaction.

The winners

The winning and highly commended companies were decided with both their overall customer satisfaction scores (star ratings out of five) and their recommendation scores (the percentage of survey respondents who would recommend the brand to a friend). Read more on our methodology and see our full results below.

Now without any further ado, here are the victors…

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Share Dealing Customer Satisfaction Winner


Freetrade was the winner in the 2021 customer satisfaction survey with the best customer satisfaction star rating (5 out of 5). A whopping 91% of its customers would recommend it.

Freetrade is an app-only trading and investment platform that lets you buy UK and US stocks and invest in exchange-traded funds (ETFs). It’s aimed at inexperienced investors who want to get started with investing.

Read review

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Share Dealing Customer Satisfaction Highly Commended

Halifax Share Dealing

For the second year running Halifax Share Dealing is the highly commended investment service, with an overall satisfaction star rating of 5 out of 5 and a huge 85% of its customers saying they’d recommend it.

Halifax is a well-known bank that started offering share dealing in 1997. It offers a range of shares to its customers including a share investment plan.

Read review

Our 2021 customer satisfaction league table

We asked customers of the investing platforms featured in this table to rate their satisfaction with the brand and whether they’d recommend it to a friend. We’ve shown both and ordered the table by overall satisfaction. Our independent survey of 752 customers was carried out in December 2020.

Overall satisfactionCustomers who’d recommendPlatformReview
★★★★★91%Freetrade logoFreetrade is an app-only trading and investment platform. It lets investors buy UK and US stocks and invest in exchange-traded funds (ETFs). It’s aimed at inexperienced investors who want to get started with investing.Read reviewCapital at risk
★★★★★85%Halifax logoWell-known bank Halifax started offering share dealing in 1997. It offers a range of shares to its customers including a share investment plan.Read reviewCapital at risk
★★★★★85%Hargreaves lansdown logoHargreaves Lansdown is one of the UK’s largest investment services. It has more than 983,000 clients and holds more than £82 billion worth of investments.Go to siteCapital at risk
★★★★★79%Vanguard Bank logoVanguard is a leading investment platform that has more than 30 million customers worldwide. It has more than 75 funds, which pool money from investors to reduce costs. You can choose your own investments or try a ready made portfolio.Read reviewCapital at risk
★★★★★76%Charles Stanley logointeractive investor is a flat fee investment platform that offers a range of shares, funds, investment trusts, exchange-traded funds, venture capital trusts, bonds and gilts. You can invest in ISAs, SIPPS and junior accounts.Go to siteCapital at risk
★★★★★73%trading 212 logoTrading 212 is one of the UK’s most popular investment platforms. It lets you trade stocks, exchange-traded funds, forex, commodities and more with zero commission.Read reviewCapital at risk
★★★★★80%Fidelity logoFidelity is an investment provider that offers a huge range of products, including stocks and shares ISAs, self invested personal pensions, junior ISAs and junior SIPPs.Read reviewCapital at risk
★★★★★74%AJ Bell logoAJ Bell is an online investment platform. It aims to make investing easy with as little jargon as possible. It offers ISAs, a SIPP and junior platforms.Go to siteCapital at risk
★★★★★74%Nutmeg logoNutmeg is an app-based investment platform and robo-advisor. It chooses investments for you that are suited to your investment goals and risk appetite.Read reviewCapital at risk
★★★★★73%Barclays logoBarclays is a major bank that offers investing for its customers. It has an easy-to-use service and offers a variety of products, including ISAs, SIPPS and general investment accounts.Read reviewCapital at risk
★★★★★72%moneybox logoMoneybox is a savings app that uses Open Banking to round up your purchases and puts the savings into investments for you. It aims to make saving and investing a seamless part of everyday life.Go to siteCapital at risk
★★★★★70%IG logoIG is one of the UK’s largest investment services. It has nearly 200,000 customers and offers ISAs and pensions. It’s aimed at all types of investors, but is more suitable for those with more experience.Capital at risk
★★★★★52%Stake logoStake was the first UK platform to offer access to US stocks and ETFs with its mobile-only app. It has two fee tiers.Read reviewCapital at risk
★★★★★67%wealthify logoWealthify is a semi-automated robo-investor that’s designed to simplify investing. You can choose a portfolio based on how much risk you want to be exposed to.Go to siteCapital at risk
★★★★★66%eToro logoeToro is a low-cost multi-asset trading platform known for its social trading element which lets you copy other people’s trades.Go to siteCapital at risk

Customer satisfaction ratings methodology

We asked people who’d used a share dealing platform within the previous 12 months to rate their satisfaction with the service they received, and whether they’d recommend the provider to a friend. Our independent survey of 752 share dealing customers was carried out in December 2020.

We have shown both survey results for the brands listed in the table above, and used these ratings to decide the winners of our awards (where there was a draw on the satisfaction star rating, we used the “would recommend” percentage as a tie-breaker).

Share dealing ratings

★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our customer satisfaction scores (“Customers say”) are based on a survey of 752 customers carried out in December 2020.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Zoe Stabler DipFA's headshot
Senior writer

Zoe was a senior writer at Finder specialising in investment and banking, and during this time, she joined the Women in FinTech Powerlist 2022. She is currently a senior money writer at Be Clever With Your Cash. Zoe has a BA in English literature and a Diploma for Financial Advisers. She has several years of experience in writing about all things personal finance. Zoe has a particular love for spreadsheets, having also worked as a management accountant. In her spare time, you’ll find Zoe skating at her local ice rink. See full bio

Zoe's expertise
Zoe has written 179 Finder guides across topics including:
  • Share dealing
  • Reviews and comparisons of trading platforms
  • Robo-advisors
  • Pensions
  • Banking

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