Most people of legal drinking age are familiar with Guinness - the dark dry stout with a thick creamy head that takes an age to pour. It originates from Ireland and is commonly drunk on St. Patrick’s Day. If you visit Dublin, you can visit the St. James’s Gate Brewery to see how it's made (and sample some in its tasting rooms). Those who enjoy ridiculous world records, it’s also the company that first launched the Guinness Book of Records.
It’s possible to invest in Guinness, but as it’s owned by Diageo, you’d need to buy Diageo shares.
This means that if you choose to invest in Guinness by buying shares in Diageo, then you’ll be investing in the other brands that it owns as well. It’s worth doing the research into what some of Diageo’s main brands are getting up to, as well as Guinness. And, while it might be tempting, drinking a lot of Guinness isn’t investment research.
| Open | 2427.5p | Previous close | 2430.5p |
| High | 2435p | Change | -30.5p |
| Low | 2397.5p | Change % | -1.2549% |
| Close | 2400p | Timestamp | 2024-09-06 |
| Volume | 3186195 | GMT offset | 0 |
| Industry | Beverages - Wineries & Distilleries | Currency symbol | p |
| Code | DGE | Country name | UK |
| Type | Common Stock | Country ISO | GB |
| Name | Diageo PLC | ISIN | GB0002374006 |
| Exchange | LSE | CUSIP | N/A |
| Currency code | GBX | Sector | Consumer Defensive |
| Currency name | Pence sterling | Full-time employees | 30092 |
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Guinness has been served for more than 250 years, although the recipe was changed at some point down the line, and is one of the most successful alcohol brands in the world. It would certainly be a talking point at a bar if you owned a stake in it, and it wouldn’t take you long to find a bar that stocks it, as it’s available in more than 120 countries worldwide.
Diageo owns some well known alcohol beverage brands, operating in more than 180 countries. It’s the largest producer of Scotch whisky and is part of the FTSE 100 index.
Diageo plc, together with its subsidiaries, engages in the production, marketing, and sale of alcoholic beverages. The company offers scotch, gin, vodka, rum, raki, liqueur, wine, tequila, Chinese white spirits, cachaça, and brandy, as well as beer, including cider and flavored malt beverages. It also provides Chinese, Canadian, Irish, American, and Indian-Made Foreign Liquor whiskies, as well as flavored malt beverages, ready to drink, and non-alcoholic products. The company provides its products under the Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, Guinness, Shui Jing Fang, Yenì, McDowell's, Don Papa, Aviation American, Seagram, Seagram's 7 Crown, Zacapa, Black Dog, Black & White, Signature, Royal Challenge, Godawan, Antiquity, Gordon's, Old Parr, Windsor, Bundaberg, Ypióca, Bulleit, and Bell's brand names. It operates in the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, Nigeria, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
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