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How to buy Kellogg Company shares | $62.11
Own Kellogg Company shares in just a few minutes. Share price changes are updated daily.
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Kellogg Company (K) is a leading packaged foods business based in the US. It opened the day at $61.64 after a previous close of $61.98. During the day the price has varied from a low of $61.5228 to a high of $62.46. The latest price was $62.11 (25 minute delay). Kellogg Company is listed on the NYSE and employs 31,000 staff. All prices are listed in US Dollars.
How to buy shares in Kellogg Company
- Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: K in this case.
- Research Kellogg Company shares. The platform should provide the latest information available.
- Buy your Kellogg Company shares. It's that simple.
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What's in this guide?
- Can I buy shares in Kellogg Company?
- Has coronavirus impacted Kellogg Company shares?
- Kellogg Company shares summary
- Compare share dealing platforms
- Is Kellogg Company stock a buy or sell?
- Kellogg Company performance over time
- Can I short Kellogg Company shares?
- Is Kellogg Company suitable for ethical investing?
- Are Kellogg Company shares over-valued?
- Kellogg Company's financials
- How volatile are Kellogg Company shares?
- Does Kellogg Company pay a dividend?
- Have Kellogg Company shares ever split?
- Other common questions
How has Coronavirus impacted Kellogg Company's share price?
Since the stock market crash in March caused by coronavirus, Kellogg Company's share price has had significant positive movement.
Its last market close was $67.1, which is 2.35% up on its pre-crash value of $65.52 and 27.42% up on the lowest point reached during the March crash when the shares fell as low as $52.6616.
If you had bought $1,000 worth of Kellogg Company shares at the start of February 2020, those shares would have been worth $778.23 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $974.96.
Kellogg Company share price
Use our graph to track the performance of K stocks over time.Kellogg Company shares at a glance
Information last updated 2020-12-11.
| Open | $61.64 |
|---|---|
| High | $62.46 |
| Low | $61.5228 |
| Close | $62.11 |
| Previous close | $61.98 |
| Change | $0.13 |
| Change % | 0.21% |
| Volume | 2,074,195 |
Information last updated 2020-12-27.
| 52-week range | $51.316 - $71.642 |
|---|---|
| 50-day moving average | $63.2524 |
| 200-day moving average | $65.897 |
| Wall St. target price | $69.26 |
| PE ratio | 17.8969 |
| Dividend yield | $2.28 (3.69%) |
| Earnings per share (TTM) | $3.452 |
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is it a good time to buy Kellogg Company stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Kellogg Company price performance over time
Historical closes compared with the last close of $62.11
| 1 week (2021-01-08) | 3.17% |
|---|---|
| 1 month (2020-12-18) | 0.05% |
| 3 months (2020-10-16) | -7.44% |
| 6 months (2020-07-17) | -9.50% |
| 1 year (2020-01-17) | -12.37% |
|---|---|
| 2 years (2019-01-17) | 4.77% |
| 3 years (2018-01-17) | -6.62% |
| 5 years (2016-01-15) | -12.11% |
Is Kellogg Company under- or over-valued?
Valuing Kellogg Company stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Kellogg Company's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Kellogg Company's P/E ratio
Kellogg Company's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 18x. In other words, Kellogg Company shares trade at around 18x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
However, Kellogg Company's P/E ratio is best considered in relation to those of others within the packaged foods industry or those of similar companies.
- General Mills (GIS.US): 15.15
- Conagra Brands (CAG.US): 17.92
- The Kraft Heinz Company (KHC.US): 22.23
- Mondelez International (MDLZ.US): 27.09
Kellogg Company's PEG ratio
Kellogg Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.041. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Kellogg Company's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Kellogg Company's PEG ratio in relation to those of similar companies.
- General Mills (GIS.US): 3.87
- Conagra Brands (CAG.US): 3.12
- The Kraft Heinz Company (KHC.US): 3.13
- Mondelez International (MDLZ.US): 3.05
Kellogg Company's EBITDA
Kellogg Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $2.3 billion (£1.7 billion).
The EBITDA is a measure of a Kellogg Company's overall financial performance and is widely used to measure a its profitability.
To put Kellogg Company's EBITDA into context you can compare it against that of similar companies.
- General Mills (GIS.US): USD$4 billion
- Conagra Brands (CAG.US): USD$2.4 billion
- The Kraft Heinz Company (KHC.US): USD$6.8 billion
- Mondelez International (MDLZ.US): USD$5.3 billion
Kellogg Company financials
| Revenue TTM | $13.5 billion |
|---|---|
| Operating margin TTM | 13.56% |
| Gross profit TTM | $4.4 billion |
| Return on assets TTM | 6.3% |
| Return on equity TTM | 35.15% |
| Profit margin | 8.8% |
| Book value | $8.856 |
| Market capitalisation | $21.2 billion |
TTM: trailing 12 months
How to short and sell Kellogg Company shares
- Create a CFD or spread betting account.
- Search for the stock code. E.g. "K.US"
- Choose your position size.
- Select "sell" rather than "buy".
- Confirm your position and keep tabs on it. You may wish to set limits on your position.
There are currently 14.0 million Kellogg Company shares held short by investors – that's known as Kellogg Company's "short interest". This figure is 8.3% up from 12.9 million last month.
There are a few different ways that this level of interest in shorting Kellogg Company shares can be evaluated.
Kellogg Company's "short interest ratio" (SIR)
Kellogg Company's "short interest ratio" (SIR) is the quantity of Kellogg Company shares currently shorted divided by the average quantity of Kellogg Company shares traded daily (recently around 2.2 million). Kellogg Company's SIR currently stands at 6.38. In other words for every 100,000 Kellogg Company shares traded daily on the market, roughly 6380 shares are currently held short.
To gain some more context, you can compare Kellogg Company's short interest ratio against those of similar companies.
- General Mills (GIS.US): 6.17
- Conagra Brands (CAG.US): 2.93
- The Kraft Heinz Company (KHC.US): 3.31
- Mondelez International (MDLZ.US): 1.76
However Kellogg Company's short interest can also be evaluated against the total number of Kellogg Company shares, or, against the total number of tradable Kellogg Company shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Kellogg Company's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 Kellogg Company shares in existence, roughly 40 shares are currently held short) or 0.0508% of the tradable shares (for every 100,000 tradable Kellogg Company shares, roughly 51 shares are currently held short).
A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Kellogg Company.
Find out more about how you can short Kellogg Company stock.
Kellogg Company's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Kellogg Company.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Kellogg Company's total ESG risk score
Total ESG risk: 25.56
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Kellogg Company's overall score of 25.56 (as at 01/01/2019) is nothing to write home about – landing it in it in the 43rd percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Kellogg Company is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
To gain some more context, you can compare Kellogg Company's total ESG risk score against those of similar companies.
- General Mills (GIS.US): 27.62
- Conagra Brands (CAG.US): 39.43
- The Kraft Heinz Company (KHC.US): 37.95
- Mondelez International (MDLZ.US): 24.86
Kellogg Company's environmental score
Environmental score: 5.88/100
Kellogg Company's environmental score of 5.88 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Kellogg Company is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Kellogg Company's social score
Social score: 15.33/100
Kellogg Company's social score of 15.33 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Kellogg Company is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Kellogg Company's governance score
Governance score: 5.35/100
Kellogg Company's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Kellogg Company is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Kellogg Company's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Kellogg Company scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Kellogg Company has, for the most part, managed to keep its nose clean.
Wondering how that compares? Below are the controversy scores of similar companies.
- General Mills (GIS.US): 2
- Conagra Brands (CAG.US): 2
- The Kraft Heinz Company (KHC.US): 3
- Mondelez International (MDLZ.US): 3
Environmental, social, and governance (ESG) summary
Kellogg Company was last rated for ESG on: 2019-01-01.
| Total ESG score | 25.56 |
|---|---|
| Total ESG percentile | 42.52 |
| Environmental score | 5.88 |
| Environmental score percentile | 3 |
| Social score | 15.33 |
| Social score percentile | 3 |
| Governance score | 5.35 |
| Governance score percentile | 3 |
| Level of controversy | 2 |
Kellogg Company share dividends
Dividend payout ratio: 56.16% of net profits
Recently Kellogg Company has paid out, on average, around 56.16% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.69% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Kellogg Company shareholders could enjoy a 3.69% return on their shares, in the form of dividend payments. In Kellogg Company's case, that would currently equate to about $2.28 per share.
Kellogg Company's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.
Kellogg Company's most recent dividend payout was on 15 December 2020. The latest dividend was paid out to all shareholders who bought their shares by 30 November 2020 (the "ex-dividend date").
Kellogg Company's dividend payout ratio is perhaps best considered in relation to those of similar companies.
- General Mills (GIS.US): 40.98%
- Conagra Brands (CAG.US): 35.78%
- The Kraft Heinz Company (KHC.US): 57.14%
- Mondelez International (MDLZ.US): 46.88%
Have Kellogg Company's shares ever split?
Kellogg Company's shares were split on a 2:1 basis on 25 August 1997. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Kellogg Company shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Kellogg Company shares which in turn could have impacted Kellogg Company's share price.
Kellogg Company share price volatility
Over the last 12 months, Kellogg Company's shares have ranged in value from as little as $51.316 up to $71.642. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Kellogg Company's is 0.5948. This would suggest that Kellogg Company's shares are less volatile than average (for this exchange).
To put Kellogg Company's beta into context you can compare it against those of similar companies.
- General Mills (GIS.US): 0.5617
- Conagra Brands (CAG.US): 0.7958
- The Kraft Heinz Company (KHC.US): 0.9932
- Mondelez International (MDLZ.US): 0.6178
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Kellogg Company overview
Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through four segments: North America, Europe, Latin America, and Asia Middle East Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Kashi, Bear Naked, Eggo, Morningstar Farms, Choco Krispies, Crunchy Nut, Nutri-Grain, Special K, Squares, Zucaritas, Sucrilhos, Pop-Tarts, K-Time, Split Stix, Be Natural, LCMs, Coco Pops, Rice Krispies Squares, Kashi Go, Vector, and Gardenburger brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. Kellogg Company was founded in 1906 and is headquartered in Battle Creek, Michigan.
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