How to buy Coca-Cola (KO) shares in the UK

Due to coronavirus, Coca-Cola has dropped from its recent all-time high. So is now a good time to buy Coke shares?

The Coca-Cola Company
- $0.47 ( - 0.86%)

The Coca-Cola Company (KO) is a leading beverages-non-alcoholic business based in the US. It opened the day at $54.39 after a previous close of $54.48. During the day the price has varied from a low of $53.9 to a high of $54.39. The latest price was $54.055 (25 minute delay). Coca-Cola is listed on the NYSE and employs 80,300 staff. All prices are listed in US Dollars.

How to buy shares in Coca-Cola

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: KO in this case.
  5. Research Coca-Cola shares. The platform should provide the latest information available.
  6. Buy your Coca-Cola shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Coca-Cola's share price?

Since the stock market crash that started in February 2020, Coca-Cola's share price has had significant negative movement.

Its last market close was $54.48, which is 9.40% down on its pre-crash value of $60.13 and 50.21% up on the lowest point reached during the March 2020 crash when the shares fell as low as $36.27.

If you had bought $1,000 worth of Coca-Cola shares at the start of February 2020, those shares would have been worth $641.15 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $929.97.

Coca-Cola share price (NYSE:KO)

Use our graph to track the performance of KO stocks over time.

Coca-Cola shares at a glance

Information last updated 2021-10-18.
Previous close$54.48
Change %-0.7801%
Information last updated 2021-10-15.
52-week range$45.8505 - $57.1288
50-day moving average$54.7091
200-day moving average$54.9498
Wall St. target price$61.93
PE ratio29.1876
Dividend yield$1.66 (3.06%)
Earnings per share (TTM)$1.871
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Fees for buying 10x Coca-Cola shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £1.77
£395.40 total
Capital at risk
eToro Free Stocks logo £0 $50 £1.97
£395.60 total
Capital at risk
Fineco logo £0 No minimum £3.94
£397.56 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £0.85
£394.47 total
Capital at risk
Stake logo £0 £50 £2.00
£395.63 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £15.92
£409.54 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £13.92
£407.55 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £14.45
£408.08 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Coca-Cola stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Coca-Cola price performance over time

Historical closes compared with the last close of $54.055

1 week (2021-10-11) -0.32%
1 month (2021-09-17) -0.71%
3 months (2021-07-17) -0.14%
6 months (2021-04-16) 0.70%
1 year (2020-10-16) 8.05%
2 years (2019-10-18) -1.32%
3 years (2018-10-18) 18.52%
5 years (2016-10-18) 28.79%

Is Coca-Cola under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Coca-Cola's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 29x. In other words, Coca-Cola shares trade at around 29x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Coca-Cola's P/E ratio is best considered in relation to those of others within the beverages-non-alcoholic industry or those of similar companies.

PEG ratio

Coca-Cola's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.4926. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Coca-Cola's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Coca-Cola's PEG ratio in relation to those of similar companies.

  • Dr Pepper Snapple Group (DPS.US): 2.23
  • PepsiCo (PEP.US): 2.97
  • Nestlé S-A (NESN.SW): 3.92


Coca-Cola's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $13 billion (£9.5 billion).

The EBITDA is a measure of a Coca-Cola's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM $36.4 billion
Operating margin TTM 31.48%
Gross profit TTM $19.6 billion
Return on assets TTM 7.75%
Return on equity TTM 37.26%
Profit margin 22.19%
Book value $5.156
Market capitalisation $235.7 billion

TTM: trailing 12 months

How to short and sell Coca-Cola shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "KO.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 33.8 million Coca-Cola shares held short by investors – that's known as the "short interest". This figure is 20.1% up from 28.2 million last month.

There are a few different ways that this level of interest in shorting Coca-Cola shares can be evaluated.

Short interest ratio (SIR)

Coca-Cola's "short interest ratio" (SIR) is the quantity of Coca-Cola shares currently shorted divided by the average quantity of Coca-Cola shares traded daily (recently around 15.6 million). Coca-Cola's SIR currently stands at 2.17. In other words for every 100,000 Coca-Cola shares traded daily on the market, roughly 2170 shares are currently held short.

To gain some more context, you can compare Coca-Cola's short interest ratio against those of similar companies.

However Coca-Cola's short interest can also be evaluated against the total number of Coca-Cola shares, or, against the total number of tradable Coca-Cola shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Coca-Cola's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Coca-Cola shares in existence, roughly 10 shares are currently held short) or 0.0087% of the tradable shares (for every 100,000 tradable Coca-Cola shares, roughly 9 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Coca-Cola.

Find out more about how you can short Coca-Cola stock.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Coca-Cola.

Total ESG risk score

Coca-Cola's total ESG risk: 21.08

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Coca-Cola's overall score of 21.08 (as at 01/01/2019) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Coca-Cola is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Coca-Cola's total ESG risk score against those of similar companies.

Environmental score

Coca-Cola's environmental score: 8.2/100

Social score

Coca-Cola's social score: 10.31/100

Governance score

Coca-Cola's governance score: 1.57/100

Controversy score

Coca-Cola's controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Coca-Cola scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Coca-Cola hasn't always managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

The Coca-Cola Company was last rated for ESG on: 2019-01-01.

Total ESG score 21.08
Total ESG percentile 37.48
Environmental score 8.2
Social score 10.31
Governance score 1.57
Level of controversy 3

Coca-Cola share dividends


Dividend yield: 3.06% of stock value


Forward annual dividend yield: 3.1% of stock value


Dividend payout ratio: 74.22% of net profits

Coca-Cola has recently paid out dividends equivalent to 3.06% of its share value annually.

Coca-Cola has paid out, on average, around 74.22% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.1% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 3.1% return on their shares, in the form of dividend payments. In Coca-Cola's case, that would currently equate to about $1.66 per share.

Coca-Cola's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Coca-Cola's most recent dividend payout was on 1 October 2021. The latest dividend was paid out to all shareholders who bought their shares by 14 September 2021 (the "ex-dividend date").

Coca-Cola's dividend yield is perhaps best considered in relation to those of similar companies.

  • Dr Pepper Snapple Group (DPS.US): 1.92%
  • PepsiCo (PEP.US): 2.63% (2.7% forward annual dividend yield)
  • Nestlé S-A (NESN.SW): 2.40% (2.4% forward annual dividend yield)
  • Fevertree Drinks (FEVR.LSE): 0.64% (0.64% forward annual dividend yield)

Have Coca-Cola's shares ever split?

Coca-Cola's shares were split on a 2:1 basis on 13 August 2012. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Coca-Cola shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Coca-Cola shares which in turn could have impacted Coca-Cola's share price.

Share price volatility

Over the last 12 months, Coca-Cola's shares have ranged in value from as little as $45.8505 up to $57.1288. A popular way to gauge a stock's volatility is its "beta".

KO.US volatility(beta: 0.64)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Coca-Cola's is 0.6418. This would suggest that Coca-Cola's shares are less volatile than average (for this exchange).

To put Coca-Cola's beta into context you can compare it against those of similar companies.

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Key Coca-Cola executives

  • James Quincey - Chairman and CEO
  • Brian Smith - President and Chief Operating Officer

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2 Responses

    Default Gravatar
    GhostFebruary 25, 2019

    how can I get in touch with Coca Cola to be able to invest in stocks?

      Avatarfinder Customer Care
      JoshuaFebruary 27, 2019Staff

      Hi Ghost,

      Thanks for getting in touch with Finder. I hope all is well with you. :)

      If your intention for getting in touch with them is to invest, you can simply compare the trading platforms listed on the table above. You can compare based on price per trade, frequent trader rate, and platform fees. Once you’re done comparing, you can then click on the “Go to site” green button to be redirected to your chosen provider’s website and start trading.

      However, if you really want to directly get in touch with Coca Cola, you can go to their official website, check their Contact Us page, and from there, you should be able to speak to one of their representatives directly.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!


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