How to buy Coca-Cola shares | $51.05

Due to coronavirus, Coca-Cola has dropped from its recent all-time high. So is now a good time to buy Coke shares?

Fact checked
Coca-Cola logo

The Coca-Cola Company (KO) is a leading beverages—non-alcoholic business based in the US. It opened the day at $51.06 after a previous close of $50.71. During the day the price has varied from a low of $50.84 to a high of $51.38. The latest price was $51.05 (25 minute delay). Coca-Cola is listed on the NYSE and employs 86,200 staff. All prices are listed in US Dollars.

How to buy shares in Coca-Cola

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: KO in this case.
  5. Research Coca-Cola shares. The platform should provide the latest information available.
  6. Buy your Coca-Cola shares. It's that simple.

How has Coronavirus impacted Coca-Cola's share price?

Since the stock market crash in March caused by coronavirus, Coca-Cola's share price has had significant negative movement.

Its last market close was $45.23, which is 24.78% down on its pre-crash value of $60.13 and 24.70% up on the lowest point reached during the March crash when the shares fell as low as $36.27.

If you had bought $1,000 worth of Coca-Cola shares at the start of February 2020, those shares would have been worth $641.15 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $772.08.

Coca-Cola share price

Use our graph to track the performance of KO stocks over time.

Coca-Cola shares at a glance

Information last updated 2020-09-15.
Previous close$50.71
Change $0.34
Change % 0.67%
Volume 11,820,045
Information last updated 2020-09-20.
52-week range$36.27 - $60.13
50-day moving average $48.9147
200-day moving average $46.9391
Wall St. target price$53.9
PE ratio 23.8443
Dividend yield $1.64 (3.24%)
Earnings per share (TTM) $2.12
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Zero platform fee
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Your first 50 trades are free with Fineco, until 30/09/2020. T&Cs apply. Capital at risk.
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
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0% commission, no markup, no ticket fee, no management fee
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Moneyfarm stocks and shares ISA
Hargreaves Lansdown stocks and shares ISA
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Nutmeg stocks and shares ISA
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Moneyfarm Pension
£1,500 (initial investment)
7 funds
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
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Over 2,000 funds
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
Moneybox Pension
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.

Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Capital is at risk.

Is it a good time to buy Coca-Cola stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Coca-Cola price performance over time

Historical closes compared with the last close of $51.05

1 week (2020-09-14) 0.67%
1 month (2020-08-21) 7.97%
3 months (2020-06-19) 10.93%
6 months (2020-03-20) 33.29%
1 year (2019-09-20) -5.31%
2 years (2018-09-21) 9.60%
3 years (2017-09-21) 12.44%
5 years (2015-09-21) 30.26%

Is Coca-Cola under- or over-valued?

Valuing Coca-Cola stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Coca-Cola's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Coca-Cola's P/E ratio

Coca-Cola's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Coca-Cola shares trade at around 24x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Coca-Cola's P/E ratio is best considered in relation to those of others within the beverages—non-alcoholic industry or those of similar companies.

Coca-Cola's PEG ratio

Coca-Cola's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.2237. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Coca-Cola's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Coca-Cola's PEG ratio in relation to those of similar companies.

  • Dr Pepper Snapple Group (DPS.US): 2.23
  • PepsiCo (PEP.US): 3.39
  • Nestlé S-A (NESN.SW): 4.58

Coca-Cola's EBITDA

Coca-Cola's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $11.2 billion (£8.8 billion).

The EBITDA is a measure of a Coca-Cola's overall financial performance and is widely used to measure a its profitability.

To put Coca-Cola's EBITDA into context you can compare it against that of similar companies.

  • Dr Pepper Snapple Group (DPS.US): USD$1.6 billion
  • PepsiCo (PEP.US): USD$12.4 billion
  • Nestlé S-A (NESN.SW): CHFCHF17.9 billion
  • Fevertree Drinks (FEVR.LSE): £61.6 million

Coca-Cola financials

Revenue TTM $34.3 billion
Operating margin TTM 28.37%
Gross profit TTM $22.6 billion
Return on assets TTM 6.59%
Return on equity TTM 46.64%
Profit margin 26.77%
Book value $4.071
Market capitalisation $216.7 billion

TTM: trailing 12 months

How to short and sell Coca-Cola shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "KO.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 19.6 million Coca-Cola shares held short by investors – that's known as Coca-Cola's "short interest". This figure is 31.2% down from 28.6 million last month.

There are a few different ways that this level of interest in shorting Coca-Cola shares can be evaluated.

Coca-Cola's "short interest ratio" (SIR)

Coca-Cola's "short interest ratio" (SIR) is the quantity of Coca-Cola shares currently shorted divided by the average quantity of Coca-Cola shares traded daily (recently around 12.1 million). Coca-Cola's SIR currently stands at 1.62. In other words for every 100,000 Coca-Cola shares traded daily on the market, roughly 1620 shares are currently held short.

To gain some more context, you can compare Coca-Cola's short interest ratio against those of similar companies.

  • PepsiCo (PEP.US): 1.88

However Coca-Cola's short interest can also be evaluated against the total number of tradable Coca-Cola shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Coca-Cola's short interest could be expressed as 0.0046% of the tradable shares (for every 100,000 tradable Coca-Cola shares, roughly 5 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Coca-Cola.

Find out more about how you can short Coca-Cola stock.

Coca-Cola's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Coca-Cola.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Coca-Cola's total ESG risk score

Total ESG risk: 22.24

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Coca-Cola's overall score of 22.24 (as at 08/01/2020) is pretty good – landing it in it in the 34th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Coca-Cola is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Coca-Cola's total ESG risk score against those of similar companies.

  • PepsiCo (PEP.US): 24.67
  • Nestlé S-A (NESN.SW): 32.78

Coca-Cola's environmental score

Environmental score: 4.38/100

Coca-Cola's social score

Social score: 10.31/100

Coca-Cola's governance score

Governance score: 2.55/100

Coca-Cola's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Coca-Cola scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Coca-Cola hasn't always managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

  • PepsiCo (PEP.US): 3
  • Nestlé S-A (NESN.SW): 3

Environmental, social, and governance (ESG) summary

The Coca-Cola Company was last rated for ESG on: 2020-08-01.

Total ESG score 22.24
Total ESG percentile 34.4
Environmental score 4.38
Social score 10.31
Governance score 2.55
Level of controversy 3

Coca-Cola share dividends


Dividend payout ratio: 76.42% of net profits

Recently Coca-Cola has paid out, on average, around 76.42% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.24% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Coca-Cola shareholders could enjoy a 3.24% return on their shares, in the form of dividend payments. In Coca-Cola's case, that would currently equate to about $1.64 per share.

Coca-Cola's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Coca-Cola's most recent dividend payout was on 1 October 2020. The latest dividend was paid out to all shareholders who bought their shares by 14 September 2020 (the "ex-dividend date").

Coca-Cola's dividend payout ratio is perhaps best considered in relation to those of similar companies.

  • Dr Pepper Snapple Group (DPS.US): 0.00% (does not pay dividend)
  • PepsiCo (PEP.US): 79.34%
  • Nestlé S-A (NESN.SW): 57.82%
  • Fevertree Drinks (FEVR.LSE): 36.83%

Have Coca-Cola's shares ever split?

Coca-Cola's shares were split on a 2:1 basis on 13 August 2012. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Coca-Cola shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Coca-Cola shares which in turn could have impacted Coca-Cola's share price.

Coca-Cola share price volatility

Over the last 12 months, Coca-Cola's shares have ranged in value from as little as $36.27 up to $60.13. A popular way to gauge a stock's volatility is its "beta".

KO.US volatility(beta: 0.55)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Coca-Cola's is 0.5541. This would suggest that Coca-Cola's shares are less volatile than average (for this exchange).

To put Coca-Cola's beta into context you can compare it against those of similar companies.

Coca-Cola overview

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks; water, enhanced water, and sports drinks; juice, dairy, and plant?based beverages; tea and coffee; and energy drinks. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes, Sprite, Thums Up, Aquarius, Ciel, Dasani, glacéau smartwater, glacéau vitaminwater, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, Minute Maid Pulpy, Simply, ZICO, Ayataka, Costa, dogadan, FUZE TEA, Georgia, Gold Peak, HONEST TEA, and Kochakaden brands. It operates through a network of company-owned or controlled bottling and distribution operators, as well as through independent bottling partners, distributors, wholesalers, and retailers. The company was founded in 1886 and is headquartered in Atlanta, Georgia.

Key Coca-Cola executives

  • James Quincey - Chairman and CEO
  • Brian Smith - President and Chief Operating Officer

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2 Responses

  1. Default Gravatar
    GhostFebruary 25, 2019

    how can I get in touch with Coca Cola to be able to invest in stocks?

    • Avatarfinder Customer Care
      JoshuaFebruary 27, 2019Staff

      Hi Ghost,

      Thanks for getting in touch with Finder. I hope all is well with you. :)

      If your intention for getting in touch with them is to invest, you can simply compare the trading platforms listed on the table above. You can compare based on price per trade, frequent trader rate, and platform fees. Once you’re done comparing, you can then click on the “Go to site” green button to be redirected to your chosen provider’s website and start trading.

      However, if you really want to directly get in touch with Coca Cola, you can go to their official website, check their Contact Us page, and from there, you should be able to speak to one of their representatives directly.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!


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