It all starts with Sky Entertainment
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Companies know it’s now easier than ever to switch broadband providers; enter Sky VIP, which aims to reward you the longer you stay.
The basic idea is the longer you’ve been with Sky, the better the Sky VIP rewards. Customers could find they’re eligible for free cinema tickets and prize draws, and VIP tickets to events such as the NFL International and the European Tour Golf, as well as Sky sports events with free hospitality included.
You could also bag free tickets to live events including live theatre screenings, and Goodwood, which is home to many car racing events, including Glorious Goodwood.
It all starts with Sky Entertainment
Sky VIP is a rewards programme designed to reward customers with the idea behind it being the longer that you stay, the better the rewards. In introducing the loyalty programme, Sky VIP is following the trend of other companies that are offering rewards packages designed to keep customers, notably O2. Rewards include tickets to live entertainment and sporting events.
Sky VIP is available free-of-charge to all existing, and new Sky customers in the UK and the Northern Ireland. That means anyone who has either a Sky TV or Sky broadband package with the company. It’s worth noting that some rewards are only available if you have Sky TV. The primary Sky iD holder and one other authorized Sky iD holder per household can access Sky VIP.
To join, customers need to go to their My Sky app and find Sky VIP on the home screen. If it isn’t there, update the app from Google Play. You can also join from the “My Account” area of your set-top box.
Sky VIP is a tiered rewards programme, and so what you’re eligible for varies depending on how long you’ve been a Sky broadband/TV customer. There are four levels of Sky VIP rewards: Silver, Gold, Platinum and Diamond. The package you qualify for depends on how long you’ve been a Sky customer. Note that what tier you’re in depends on how long you’ve been with the service continuously so if you leave and rejoin you may find that your rewards package gets reset to one of the lower packages and you need to build up loyalty again. Sky VIP is all about getting you to stay.
Sky VIP Silver is for Sky customers of 0-3 years. The Silver package includes a free welcome gift and “money can’t buy” experiences including free prize draws, and free VIP tickets to country-wide events including sports fixtures, cinema, previews and other events.
Sky VIP Gold is for Sky customers of 3-8 years and includes free Sky Go Extra, so you can download your Sky shows and watch them wherever you want.
Sky VIP Platinum is for Sky customers of 8-15 years. It includes free Sky Fibre set-up to enjoy superfast Sky broadband and a free data boost to your Sky Piggy Bank. Sky Piggy Bank is a depository for all your unused mobile data at the end of each month.
Sky VIP Diamond Package is for Sky customers of 15+ years. The top package comes with free Sky Q set-up. Sky Q is Sky’s premium product and (ironically) is offered to all new Sky customers as the de-facto option when they sign up.
Sky Q is a range of Sky Q hardware boxes and ranges from the top-of-the-range Sky Q set-top box to the lower-specification Sky +HD box.
It also includes a dedicated phone number, so you don’t have to queue for customer service and support.
So, should you stay, or should you go now? Only you can decide whether it’s worth switching from Sky or staying to benefit from Sky VIP. However, there are some things to consider.
Price: Sky broadband and TV packages tend to be at the pricier end of the scale, and you may decide you want to uncouple your broadband and TV provider. The popularity of platforms such as Amazon Prime and Netflix represent significant competition for the likes of Sky, and you may be able to find a cheaper deal.
Notably, Netflix and Prime offer the functionality to download and view some of their programmes offline as standard and are easily viewable from any platform or device.
Length of membership: On the other hand, if you’ve already been with Sky for five years plus you might decide to stay and cash in on some of the rewards.
If you’ve been with Sky for a long time and your kit needs upgrading, then you should register and take advantage of the benefits that come from being a Sky VIP member. Even if you’ve been with Sky for the short to medium term then register anyway to claim your rewards. Everyone loves a freebie.
Are you thinking of switching? For those who are thinking of switching, consider what the rewards are worth in reality, as leaving means you’ll need to build up your loyalty again. Shop around as new providers have plenty of offers to tempt you in.
While the loyalty programme sounds tempting, it’s worth noting that many providers will offer a sweetener to long-term customers who call to cancel.
If you have had enough of your current broadband supplier and want to find a new one, use our comparison service to find one to suit you.
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