Finder Cryptocurrency Adoption Index

The definitive ranking of the most popular cryptocurrencies across 26 countries.

Finder’s Cryptocurrency Adoption Index measures the growth of cryptocurrencies worldwide through an ongoing survey of Internet users in 26 countries.

UK crypto ownership

4.3m Brits own crypto.

Gender split

UK men are 2.6x more likely than women to own crypto.

Male 72%
Female 28%

Most owned crypto

33% of owners have ₿itcoin.

Cryptocurrency adoption statistics in the United Kingdom

Finder surveyed 6,012 Internet users in the UK for the July 2022 report and found it ranks 23rd out of 26 countries studied. The crypto ownership rate in the UK is 8%, which is lower than the global average of 15%. India leads the way at 29% with Germany at the other end of the spectrum at 6%.

As it stands, roughly 3% of those surveyed say they own Bitcoin (BTC), with 2% also saying they own Ethereum (ETH), Dogecoin (DOGE) and Cardano (ADA).

Bitcoin (BTC) is the most popular cryptocurrency with crypto owners in the UK, followed by Cardano (ADA) and Dogecoin (DOGE).

Bitcoin adoption in the UK

In July 2022, roughly 33% of crypto owners in the UK say they own Bitcoin. This is below the global average which sits at 37%.

Ghana sits atop the table, with 53% of crypto owners holding BTC. At the other end is Mexico, where roughly 1 in 5 (21%) of crypto owners say they own Bitcoin.

Ethereum’s popularity with crypto owners in the UK

Ethereum is the UK’s fourth choice for crypto, with 20% of crypto owners saying they hold ETH — below the global average (23%). Australian crypto owners are most likely to have ETH in their wallets (40%), with Venezuelans having the lowest ownership (13%).

Dogecoin popularity in the UK

Ownership of Dogecoin in the UK is above the global average ownership rate of 23%, with 23% of crypto owners saying they own the memecoin. Indonesia leads the way for DOGE at 27%, whereas just 9% of crypto owners in Venezuela said they held the coin.

Cardano adoption in the UK

Ownership of Cardano (ADA) sits at 24% following the June 2022 report, which is above the global average of 18%. Cardano is most popular with Irish crypto owners (24%), whereas just 8% of Venezuelan crypto owners say they hold ADA.

Men in the UK more likely than women to own crypto

Of those in the UK who own crypto, 72% are men and 28% are women.

Globally there is a wide gap in adoption of crypto between men and women. Of those who own crypto, an average of 36% are women and 64% are men. The US has the widest gap, whereas Vietnam is the closest between the sexes — 56% of men, compared to 44% of women.

Crypto ownership is dominated in the UK by those aged 18-34, with 59% of crypto owners being younger Brits. Those aged 55+ are the group least likely to own crypto, making up just 11% of crypto owners.

Methodology

Finder regularly survey individuals across 26 countries to analyze cryptocurrency adoption rates, investment diversification and the demographics of investors, which has so far garnered 312,604 responses. Beginning in April 2022, Finder has switched its method to a three-month rolling average. The July 2022 report will be the first to present data using the three-month rolling average, which is made up of 163,026 responses.

The survey is designed by Finder and conducted by Google in all territories except for the first run in Australia, where the survey is conducted by Qualtrics/SAP.

Participants are Internet, smartphone and Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

Survey results are analyzed using Google's Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

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