LV= car insurance review

Get the lowdown on the car insurance from LV= to see if it has quality cover at a price that's right for you.

Last updated:

Customers say
Customer satisfaction
Customers like the good service and cover level
Many customers reported premium hikes on renewal
LV= offers a range of car insurance for standard cars as well as classic and electric cars. It also has multi-car policies for customers with more than one car. This insurance provider’s comprehensive car insurance comes 5*-Defaqto-rated and with uninsured driver promise. What’s more, customers can benefit from a 5% discount for buying cover online. Here’s what else we think you should know.

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Who is LV=?

LV= has a history that dates back to 1843. It originally offered life insurance known as the “penny policy” where people would pay a regular penny premium in order to save towards the cost of their funeral.

Since then, LV= has grown to become a well-known car insurance provider in the UK. It also offers a range of other insurance products such as van, motorbike, home, travel and pet insurance, amongst others, as well as retirement and investment products.

Who underwrites LV= car insurance?

LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd and Liverpool Victoria Friendly Society Ltd.

LV= is a registered trademark of Liverpool Victoria Friendly Society Ltd, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Compare The LV=’s policies

Updated February 17th, 2020
Name Product Courtesy car cover New for old car replacement Drive abroad in EU? Personal accident cover Multi-car discount Policy options
LV= Comprehensive
LV= Comprehensive
up to 180 days a year
Breakdown cover, Multi car insurance
LV= Third Party
LV= Third Party
up to 180 days
Breakdown cover, Multi car insurance
LV= Third party, fire and theft
LV= Third party, fire and theft
up to 180 days
Breakdown Cover, Muti car insurance

Compare up to 4 providers

What is covered under my policy?

Product NameLV= Third PartyLV= Third party, fire and theftLV= Comprehensive
Damage to your car
Damaged windscreen and window glass
Fire and theft
Personal accident and road rage
Personal belongings
Liabilities to third parties
Using the car abroad
Replacement locks
Permanently fitted audio equipment
Check your policy details for a full list of cover benefits and to ensure you have the right cover for your needs.

Optional extras

LV= offers a range of additional protection to bolt onto your policy, including:

  • Breakdown cover
  • Motor legal expenses cover
  • Guaranteed hire car cover
  • Increased personal accident cover up to £100,000
  • Protected no claims discount

What are LV=’s different policies?

  • Car insurance
  • Classic car insurance
  • Electric car insurance
  • Multi-car insurance

What is my excess?

Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.

A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess, which should lower your premium.

You’ll find details about any compulsory or voluntary excesses in your policy document.

How do I make a claim?

Call the LV= claims line on 0800 032 2577 to register a claim. Lines are open 24/7.

LV= recommends you have the following to hand in order to make a claim:

  • Your details and personal contact details.
  • Details about the incident.
  • Details about the damage to your car and whether it is driveable.
  • Details of all third parties and their passengers involved in the incident.
  • Details of all passengers in your car and any witnesses of the incident.
  • Crime reference number, if relevant.

It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.

LV= pros and cons


  • Insurance provider offering a range of car insurance policies for standard, classic and electric cars.
  • Multi-vehicle insurance available.
  • A range of optional extras to enhance car cover.
  • Claims line is open 24/7.


  • A change in vehicle or named drivers may result in an administration fee.
  • Terminating a policy within or after the 14-day cooling off period will result in a £40 cancellation fee.


Both LV= car insurance options are strong competitors in the market. The company is well respected and did well for customer service in our survey.

A downside is that some changes to your policy can result in admin charges, and cancellation past the 14-day cooling off period means paying a cancellation fee. However, LV= are not the only insurer to charge these kind of penalties and so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.

Remember, cheapest isn’t always best.

Car insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our customer satisfaction scores (“Customers say”) are based on a survey of 750 customers carried out in December 2019.
The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circumstances when comparing products so you get what's right for you.
*51% of consumers could save £200. To get this figure, aggregator Seopa selected quotes from popular providers and others, weighting according to market share, and compared the cheapest with the cheapest on its system. Your savings will depend on your own circumstances.

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