LV= car insurance review

Get the lowdown on the car insurance from LV= to see what's included in the cover, pros and cons of the policy and whether it's right for you.

4.2 ★★★★★ (238 reviews) Write a review
Finder rating
Expert analysis
Customer rating
Satisfaction survey
Customers like the good service and cover level.
Many customers reported premium hikes on renewal.

LV= offers a range of car insurance for standard cars, as well as electric cars. This insurance provider’s comprehensive policy comes with uninsured driver promise and EU cover up to 180 days per year. What’s more, customers buying online receive a 5% discount, excludes add-ons. Here’s what else we think you should know.

LV= Comprehensive

Get a car insurance quote with LV=

  • 99% of claims paid out*.
  • Insure multiple vehicles with multi-car policy.
  • Tailor your cover with optional extras.

Who is LV=?

LV= has a history that dates back to 1843. Since then, LV= has grown to become a well-known car insurance provider in the UK. It also offers a range of other insurance products such as van, motorbike, home, travel and pet insurance.

Who underwrites LV= car insurance?

LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd.

Compare The LV=’s policies

1 - 1 of 1
Name Product Courtesy car cover New car replacement EU Cover Personal accident cover Multi-car discount Link
LV= Comprehensive
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Finder's summary: Both LV= car insurance options are strong competitors in the market. The company is well respected and did well for customer service in our survey. A downside is that some changes to your policy can result in admin charges, and cancellation past the 14-day cooling off period means paying a cancellation fee

Who it might be good for: Someone who wants a low-cost comprehensive policy.

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What is covered under my policy?

LV= offers two levels of cover – third party, fire and theft & comprehensive. Existing customers can also get third party only cover to drive other vehicles, but this is not offered as a policy on its own.

Here are some of the benefits included in LV=’s car insurance cover:

Product NameLV= Comprehensive
Damage to your car
Damaged windscreen and window glass
Fire and theft
Personal accident cover
Liabilities to third parties
Using the car abroad
No claims discount protectionOptional extra
Permanently fitted audio equipment
Check your policy details for a full list of cover benefits and to ensure you have the right cover for your needs.

Optional extras

LV= offers a range of additional protection to bolt onto your policy, including:

What are LV=’s different policies?

  • Car insurance
  • Electric car insurance
  • Multi-car insurance

What is my excess?

Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.

A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess, which should lower your premium.

You’ll find details about any compulsory or voluntary excesses in your policy document.

How do I make a claim?

Call the LV= claims line on 0800 032 2577 to register a claim. Lines are open 24/7.

LV= recommends you have the following to hand in order to make a claim:

  • Personal contact details with the person you had the accident with.
  • Photos/videos of the damage to your car.
  • Contact details of any witnesses of the incident.

It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.

LV= customer reviews

In our 2020 customer satisfaction awards, LV=’s car insurance got 4 out of 5 stars, with 82% of customers saying they would recommend the service.

Online customer reviews for LV= as a company are also positive. On review platform Trustpilot, LV= has 4.7 out of 5 stars and a rating of “Excellent”, based on more than 52,334 reviews. On, LV= has a rating of 3.37 out of 5 based on more than 200 reviews. 61% of customers said they would recommend the service.

The helpful, quick service and ease of application are favourites with customers, but some complain of price hikes on renewal (updated December 2020).

LV= pros and cons


  • Insurance provider offering a range of car insurance policies for standard and electric cars.
  • Multi-vehicle insurance available.
  • A range of optional extras to enhance car cover.
  • Claims line is open 24/7.


  • A change in vehicle or named drivers may result in an administration fee.


Both LV= car insurance options are strong competitors in the market. The company is well respected and did well for customer service in our survey.

A downside is that some changes to your policy can result in admin charges, and cancellation past the 14-day cooling off period means paying a cancellation fee. However, LV= are not the only insurer to charge these kind of penalties and so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.

Remember, cheapest isn’t always best. Get started by visiting LV=’s website and sign up for a policy. If you have read this review and decided that LV= is not for you, you can also compare other car insurance policies on the market.

Frequently asked questions

Car insurance ratings

★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor

Our customer satisfaction scores ("Customers say") are based on a survey of 1,841 customers carried out in December 2021.

Learn the details of our methodology and scoring.

The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circumstances when comparing products so you get what's right for you.
*99.6% of direct motor claims paid Oct ’20 – Sept ’21.

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