LV= has a history that dates back to 1843. It originally offered life insurance known as the “penny policy” where people would pay a regular penny premium in order to save towards the cost of their funeral.
Since then, LV= has grown to become a well-known car insurance provider in the UK. It also offers a range of other insurance products such as van, motorbike, home, travel and pet insurance, amongst others, as well as retirement and investment products.
LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd and Liverpool Victoria Friendly Society Ltd.
LV= is a registered trademark of Liverpool Victoria Friendly Society Ltd, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
|Product Name||LV= Third Party||LV= Third party, fire and theft||LV= Comprehensive|
|Damage to your car||✓|
|Damaged windscreen and window glass||✓|
|Fire and theft||✓||✓||✓|
|Personal accident and road rage||✓||✓|
|Liabilities to third parties||✓||✓|
|Using the car abroad||✓|
|Permanently fitted audio equipment||✓||✓|
LV= offers a range of additional protection to bolt onto your policy, including:
Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.
A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess, which should lower your premium.
You’ll find details about any compulsory or voluntary excesses in your policy document.
Call the LV= claims line on 0800 032 2577 to register a claim. Lines are open 24/7.
LV= recommends you have the following to hand in order to make a claim:
It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.
Both LV= car insurance options are strong competitors in the market. The company is well respected and did well for customer service in our survey.
A downside is that some changes to your policy can result in admin charges, and cancellation past the 14-day cooling off period means paying a cancellation fee. However, LV= are not the only insurer to charge these kind of penalties and so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.
Remember, cheapest isn’t always best.
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
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