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How to buy PrettyLittleThing shares | 174.9p

Invest in PrettyLittleThing by buying Boohoo shares in just a few minutes.

PrettyLittleThing is an online retailer that sells womenswear, footwear, accessories and beauty products. It was founded by two brothers, Umar Kamari and Adam Kamari. In 2016, Boohoo, the brothers’ father’s company, bought 66% of PrettyLittleThing, which was a controlling stake of the company In 2020, it acquired the rest.

What companies does Boohoo own?

As well as PrettyLittleThing, Boohoo owns:

  • MissPap
  • boohooMAN
  • Debenhams
  • Nasty Gal
  • Warehouse
  • Wallis
  • Dorothy Perkins
  • Oasis
  • Karen Millen
  • Coast
  • Burton

This means that if you choose to invest in PrettyLittleThing by buying shares in Boohoo then you’re also investing in all of these companies, as well as any others that Boohoo goes on to acquire. It’s worth keeping an eye on what these companies are getting up to, and making sure that you research them prior to investing.

Can I buy PrettyLittleThing shares?

While you can't invest directly in PrettyLittleThing, you can buy Boohoo shares, which is the company that owns PrettyLittleThing. Boohoo is listed on the LSE with stock code BOO.LSE the current share price is 174.9p (25 minute delay).

PrettyLittleThing is owned by Boohoo (BOO) a leading Internet & Direct Marketing Retail business based in the UK. It opened the day at 175.75p, after a previous close of 174.3p. During the day the price has varied from a low of 174p to a high of 177.1p. The latest price was 174.9p (25 minute delay). PrettyLittleThing (BOO) is listed on the LSE and employs 3621 staff. All prices are listed in Pence sterling.

How to buy shares in PrettyLittleThing

  1. Choose a share-dealing platform. If you’re a beginner, our table below can help you choose.
  2. Open your account. You’ll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BOO in this case.
  5. Research PrettyLittleThing (Boohoo) shares. The platform should provide the latest information available.
  6. Buy your PrettyLittleThing (Boohoo) shares. It's that simple.

Information last updated 2021-11-28.
Open175.75pPrevious close174.3p
High177.1pChange0.6p
Low174pChange %0.3442%
Close174.9pTimestamp2021-11-29
Volume1534673GMT offset0
IndustryInternet RetailCurrency symbolp
CodeBOOCountry nameUK
TypeCommon StockCountry ISOUK
Nameboohoo group plcISINJE00BG6L7297
ExchangeLSECUSIPN/A
Currency codeGBXSectorConsumer Cyclical
Currency namePence sterlingFull-time employees3621

PrettyLittleThing (Boohoo) share price

Use our graph to track the performance of BOO stocks over time.
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Why invest in PrettyLittleThing?

PrettyLittleThing has seen remarkable growth since its launch. Celebrities such as Miley Cyrus, Michelle Keegan, Rita Ora and Nicki Minaj are known for wearing its products, and it’s collaborated with Kylie Jenner and Kourtney Kardashian to launch new ranges.

Boohoo went public on the London Stock Exchange in 2014, and has seen growth of more than 250% since then. It has been snapping up companies in recent years, which has helped it to grow. In addition to this, as the nation went into lockdown in 2020, the company saw a 45% raise in its first quarter earnings, as people turned to compfier clothing.

An overview of Boohoo the parent company of PrettyLittleThing

boohoo group plc, through its subsidiaries, operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16 to 40 year old customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. The company was formerly known as boohoo.com plc and changed its name to boohoo group plc in July 2018. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.

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