Most people of legal drinking age are familiar with Guinness - the dark dry stout with a thick creamy head that takes an age to pour. It originates from Ireland and is commonly drunk on St. Patrick’s Day. If you visit Dublin, you can visit the St. James’s Gate Brewery to see how it's made (and sample some in its tasting rooms). Those who enjoy ridiculous world records, it’s also the company that first launched the Guinness Book of Records.
It’s possible to invest in Guinness, but as it’s owned by Diageo, you’d need to buy Diageo shares.
This means that if you choose to invest in Guinness by buying shares in Diageo, then you’ll be investing in the other brands that it owns as well. It’s worth doing the research into what some of Diageo’s main brands are getting up to, as well as Guinness. And, while it might be tempting, drinking a lot of Guinness isn’t investment research.
|Industry||Beverages-Wineries & Distilleries||Currency symbol||p|
|Type||Common Stock||Country ISO||UK|
|Currency code||GBX||Sector||Consumer Defensive|
|Currency name||Pence sterling||Full-time employees||27783|
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Guinness has been served for more than 250 years, although the recipe was changed at some point down the line, and is one of the most successful alcohol brands in the world. It would certainly be a talking point at a bar if you owned a stake in it, and it wouldn’t take you long to find a bar that stocks it, as it’s available in more than 120 countries worldwide.
Diageo owns some well known alcohol beverage brands, operating in more than 180 countries. It’s the largest producer of Scotch whisky and is part of the FTSE 100 index.
Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages worldwide. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, Irish cream liqueur, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company has operations in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
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