How to buy Guinness shares | 3570.9358p

Most people of legal drinking age are familiar with Guinness - the dark dry stout with a thick creamy head that takes an age to pour. It originates from Ireland and is commonly drunk on St. Patrick’s Day. If you visit Dublin, you can visit the St. James’s Gate Brewery to see how it's made (and sample some in its tasting rooms). Those who enjoy ridiculous world records, it’s also the company that first launched the Guinness Book of Records.

It’s possible to invest in Guinness, but as it’s owned by Diageo, you’d need to buy Diageo shares.

What companies does Diageo own?

Diageo has a lot of alcohol brands - some of the most recognisable and iconic spirits and beers in your alcohol cabinet are likely to come from brands that are owned by Diageo. Here are some of the key brands:

• Whisky

  • Roe & Co
  • Johnnie Walker
  • Buchanan's
  • Cardhu
  • Justerini & Brooks
  • Bell's
  • Black & White
  • White Horse
  • Logan
  • Caol Ila
  • Vat 69
  • Oban
  • Talisker
  • Lagavulin
  • Glenkinchie
  • Dalwhinnie
  • Cragganmore
  • Clynelish
  • The Singleton (Glen Ord
  • Dufftown
  • Glendullan)
  • Dimple
  • Royal Lochnagar
  • Glen Elgin
  • Knockando
  • Windsor
  • Grand Old Parr
  • Auchroisk
  • Benrinnes
  • Blair Athol
  • Dailuaine
  • Glenlossie
  • Glen Spey
  • Inchgower
  • Linkwood
  • Mannochmore
  • Mortlach
  • Strathmill
  • Teaninich.
  • Bulleit
  • Seagram's Seven Crown
  • Crown Royal
  • Piehole Whiskey

• Beer

  • Guinness
  • Tusker
  • Harp Lager
  • Kilkenny
  • Senator
  • Meta Abo
  • Smithwick's

• Brandy

  • Cîroc VS

• Liqueur

  • Baileys
  • Sheridan's
  • Pimm's

• Vodka

  • Smirnoff
  • Cîroc
  • Ketel One

This means that if you choose to invest in Guinness by buying shares in Diageo, then you’ll be investing in the other brands that it owns as well. It’s worth doing the research into what some of Diageo’s main brands are getting up to, as well as Guinness. And, while it might be tempting, drinking a lot of Guinness isn’t investment research.

Can I buy Guinness shares?

While you can't invest directly in Guinness, you can buy Diageo shares, which is the company that owns Guinness. Diageo is listed on the LSE with stock code DGE.LSE the current share price is 3570.9358p (25 minute delay).

Guinness is owned by Diageo (DGE) a leading Beverages business based in the UK. It opened the day at 3566.5p, after a previous close of 3680p. During the day the price has varied from a low of 3527p to a high of 3607.5p. The latest price was 3570.9358p (25 minute delay). Guinness (DGE) is listed on the LSE and employs 27783 staff. All prices are listed in Pence sterling.

How to buy shares in Guinness

1. Choose a share-dealing platform. If you’re a beginner, our table below can help you choose.
2. Open your account. You’ll need your ID, bank details and national insurance number.
3. Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
4. Search the platform for stock code: DGE in this case.
5. Research Guinness (Diageo) shares. The platform should provide the latest information available.
6. Buy your Guinness (Diageo) shares. It's that simple.

• Guinness (Diageo) live prices
• Guinness (Diageo) profile

Guinness (Diageo) share price

Use our graph to track the performance of DGE stocks over time.

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Why invest in Guinness?

Guinness has been served for more than 250 years, although the recipe was changed at some point down the line, and is one of the most successful alcohol brands in the world. It would certainly be a talking point at a bar if you owned a stake in it, and it wouldn’t take you long to find a bar that stocks it, as it’s available in more than 120 countries worldwide.

Diageo owns some well known alcohol beverage brands, operating in more than 180 countries. It’s the largest producer of Scotch whisky and is part of the FTSE 100 index.

An overview of Diageo the parent company of Guinness

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages worldwide. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, Irish cream liqueur, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company has operations in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

Frequently asked questions

• Who is the CEO of Diageo?

  Ivan Menezes is the CEO of Diageo.

• Who owns Guinness?

  Diageo was formed as a merger between Guinness Brewery and Grand Metropolitan in 1997.