Guinness, the iconic stout with a 260-year legacy, is just one of the premium brands under Diageo. While you can't invest directly in Guinness, you can buy shares in Diageo, listed on the London Stock Exchange (LSE) with the ticker "DGE", and also a member of the FTSE 100 index. Diageo is the result of a 1997 merger between Grand Metropolitan and Guinness.
Whether you’re looking to “split the G” or take things one sip at a time, Diageo has a strong track record of revenue growth, generous dividends and resilient demand – even in downturns and recessions. Remember, Diaego owns other brands, not just Guinness, so you're also investing in the likes of Johnnie Walker, Smirnoff, Captain Morgan, Gordon's, Baileys and Pimm's, among many, many others. So, Diageo's share price will be affected by more than just the fortunes of Guinness.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
May 6, 2026: Diageo issued its Fiscal 26 Q3 trading statement, reporting growth across Europe, LAC and Africa with North America soft, and in mid-May announced the departure of several senior executives as part of CEO Dave Lewis's overhaul.
To make comparing even easier we came up with the Finder Score. Costs, features, ease and range of investments across 30+ platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the platform – simple.
Read the full methodologyAll investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
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