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By
Adam LewisEdited by
George Sweeney, DipFAUpdated
Founded in 1887, Celtic is one of the most successful clubs in Scotland. Celtic (LON: CCP) is one of the few publicly traded football clubs in the world. So, it offers investors a rare opportunity to buy shares in a football club and own a piece of the team. Buying shares in Celtic means you can fulfill a childhood dream to become a part-owner.
Celtic revenue largely stems from matchday earnings, broadcasting rights, merchandise and European competition success (which can be hit and miss). While fan loyalty is strong, financial performance is unpredictable, with results often tied to on-pitch success and Champions League participation. Celtic is listed on the London Stock Exchange (LSE) and has the ticker name of CCP. This guide will explain how to invest in the club and the risks and rewards of doing so.
Celtic is a Public Limited Company (PLC) and it is listed on the London Stock Exchange. This means buying shares is fairly straightforward. Simply follow the steps below to become a shareholder.
When it comes to investing, the share price of listed football clubs should in theory be driven by the same as any other share; future profit outlook, as well as supply and demand.
Celtic has dominated domestic football for the last 2 decades, including winning the Scottish Premiership title 9 times in a row between the 2011/12 and 2019/20 seasons. However, so far in the 2025/26 season, the club has experienced one of its most disruptive and disappointing seasons to date, with 2 manager sackings and a League Cup final loss to St. Mirren.
Despite being 1 of only 24 teams to win the European cup (now known as the UEFA Champions League), Celtic have not been quite as successful on the European stage in recent years. Celtic are currently in the UEFA Europa League, after failing to qualify for the main draw of the UEFA Champions League for the first time in 4 years, following play-off round defeat.
However, Nick Train, a fund manager at Lindsell Train Limited – a substantial shareholder in Celtic – said short-term performance on the field is not a major concern to him when investing.
“The allure to us of live sports franchises is the loyal fan base that is more valued by advertisers than almost any other entertainment medium,” said Train. “Out of a universe of 12 quoted soccer clubs we own three unique franchises; Juventus, Manchester United and Celtic, which all could be readily described as national icons.
“Celtic’s heritage stretches back to 1887 and, with Rangers, dominates Scottish football. Its stadium draws regular crowds of ~60,000 supporters matching the top English Premier League clubs.”
Take a look at Celtic’s share price performance over recent months and years on the graph below. But don’t forget: past performance is no indication of future results.
If you’d prefer not to invest directly in Celtic, you could invest in some of its sponsors or global partners. Football club sponsors provide funds directly to football clubs to buy new kit and equipment as well as travel to games.
If you're interested in investing in this industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand.
Adidas is listed on the OTCQX (a marketplace for buying and selling "over the counter" stocks which aren't listed on a formal stock exchange), has a trailing 12-month revenue of around $26 billion and employs 64,394 staff.
Capital at risk
C&C Group plc engages in the manufacture, marketing, and distribution of beer, cider, wine, spirits, and soft drinks in the United Kingdom, the Republic of Ireland, Great Britain, and internationally. The company offers its products primarily under the Tennent's, Bulmers, Magners, Orchard Pig, Heverlee, Blackthorn, Dowd's Lane, Chaplin & Cork's, Caledonia Best, Addlestones, Drygate, Innis & Gunn, Menabrea, Gerard Bertrand, Santa Rita, Bottega, Jubel, Tennent's Ni, Tennent's Direct, Bibendum, and Matthew Clark brands.
C-and-C Group is listed on the London Stock Exchange (LSE), has a trailing 12-month revenue of around £1.6 billion and employs 2,762 staff.
Capital at risk
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards. It offers products under the JD, Finish Line, JD Gyms, Size", Footpatrol, Livestock, Hibbett, DTLR, Shoe Palace, Sizeer, Courir, Sprinter, Sport Zone, Go Outdoors, Blacks, Tiso, Ultimate Outdoors, Fishing Republic, Millets, and Naylors brand names.
JD Sports Fashion is listed on the London Stock Exchange (LSE), has a trailing 12-month revenue of around £12.6 billion and employs 96,084 staff.
Capital at risk
Electronic Arts Inc. develops, markets, publishes, and delivers games, content, and services for game consoles, PCs, and mobile phones worldwide. It develops and publishes games and experiences across diverse genres, such as sports, racing, first-person shooter, action, role-playing, and simulation; and live services offerings, including extra content and subscription offerings through its global football and American football franchises, such as EA SPORTS College Football and EA SPORTS Madden NFL, as well as based on its IP comprising The Sims, Apex Legends, and Battlefield.
Electronic Arts is listed on the NASDAQ, has a trailing 12-month revenue of around $7.8 billion and employs 14,600 staff.
Capital at risk
The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores.
The Coca-Cola Company is listed on the NYSE, has a trailing 12-month revenue of around $50.1 billion and employs 65,900 staff.
Capital at risk
Comcast Corporation operates as a media and technology company worldwide. The company operates through Residential Connectivity & Platforms, Business Services Connectivity, Media, Studios, and Theme Parks segments. Its Residential Connectivity & Platforms segment provides residential broadband and wireless connectivity services, residential and business video services, sky-branded entertainment television networks, and advertising. The Business Services Connectivity segment offers connectivity services for small business locations, which include broadband, wireline voice, and wireless services; and ethernet network services for medium-sized customers and larger enterprises.
Comcast is listed on the NASDAQ, has a trailing 12-month revenue of around $124.9 billion and employs 179,000 staff.
Capital at risk
Discovery Limited provides various insurance products and services primarily in South Africa and the United Kingdom. It operates through the SA Health, SA Life, SA Invest, SA Insure, SA Bank, UK Health, UK Life, and All Other segments. The company offers health, life, car, travel, business, and home insurance; motor, building, household content, and portable possessions insurance; private medical insurance; and commercial short-term risk insurance.
Discovery is listed on the PINK and has a trailing 12-month revenue of around $83.4 billion.
Capital at risk
If the Covid crisis taught us anything, it’s to expect the unexpected. When it comes to football, the thought of watching an entire season with no fans in the stadiums would have been barely believable a decade ago, but it happened. Similarly, losing out on UEFA Champions League qualification to a much lower ranked side like FC Kairat was also unexpected but again, it can happen!
For investors such as Nick Train, when it comes to taking a stake in the world’s largest sports franchises, it is crucial to try and shut out the noise. Train adopts what is known as a long-term approach to investing. This means when he buys a company, he is prepared to wade out any short-term market moves (known as volatility) and invest for a period of three or more years. This means results on the field and recent scandals such as the European Super League, do not not overly influence his decision to buy or sell. This is something he says all investors should bear in mind when considering buying shares in a football club.
Boasting 55 domestic league titles, 42 Scottish Cups and 22 Scottish League Cups, Celtic has a long history of domestic success. But in 1967, under legendary manager Jock Stein, the club won its most prestigious prize, when the Hoops became the first British team to win the European Cup, beating Internazionale (Inter Milan) 2-1 in Lisbon, Portugal. This team is affectionately referred to as the “Lisbon lions”. Remarkably, every member of this team was born within 30 miles of Parkhead. Celtic remains the only Scottish team to have reached the final of Europe’s flagship club event.
While the thought of investing in Celtic might seem a fun idea, it must be remembered these are not novelty shares, you are buying real shares in a real company. This can bring both risks – namely you won’t get all your money back – and rewards – namely you might make some money if you wish to sell your investment later.
However, like watching the beautiful game, investing in football franchises offers something unique and valuable for investors. It might not quite match a stoppage time winner to beat fierce rivals Rangers, but for those willing to be patient, the rewards might prove to be just as exciting.
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Read the full methodologyAll investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Celtic isn’t the only football team you can buy shares in – you can also buy shares in clubs such as Manchester United, Juventus and Borussia Dortmund amongst others. See the table below for all the current football clubs that you can buy shares in.
| Club | Country | League |
|---|---|---|
| Juventus | Italy | Serie A |
| AS Roma | Italy | Serie A |
| Manchester United FC | England | Premier League |
| Rangers FC | Scotland | Scottish Premiership |
| Borussia Dortmund | Germany | Bundesliga |
Very little, and according to its summer 2025 annual results, it even has over £75 million in the bank.
The market cap for Celtic is £190.13 million as of January 2026.
Celtic is a listed-company. The largest shareholder is Irish businessman Dermot Desmond, who effective controls the business due to owning 35% of the shares outstanding. Meanwhile, the second and third largest shareholders, hold around 16% and 12% of the shares outstanding, respectively.
Adam Lewis is a freelance journalist and content editor at Last Word Media, with over 20 years of experience in financial journalism. A five-time award winner, he’s written for a range of specialist trade publications including Portfolio Adviser, Investment Week and Trustnet. See full bio
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