More than just a phone maker, Apple is an iconic cultural movement with innovation at its core. So it came as no surprise when it pipped everybody else to the post with the first $1 trillion valuation for a US public company, back in 2018. It’s a tech stock ecosystem giant – offering both services and hardware, with artificial intelligence (AI) enhancing its revenue streams.
With a loyal customer base and a strong ability to monetise hardware and software, buying Apple shares provides exposure to one of the most profitable companies on the planet. However, its premium valuation and reliance on hardware upgrades remain some fruity areas to keep an eye on.
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April 30, 2026: Apple reported fiscal Q2 2026 results with revenue of $111.2b (up 17%) and EPS of $2.01, authorised a $100b buyback and a 4% dividend increase, and confirmed Tim Cook will become executive chairman on 1 September 2026 with John Ternus succeeding as CEO.
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Read the full methodologyAll investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Rather um, big. In fact, this is how Apple's market cap ($4.8 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Apple's price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
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Historical closes compared with the last close of $314.86
| 1 week (2026-10-29) | 0.47% |
|---|---|
| 1 month (2026-10-05) | 6.22% |
| 3 months (2026-08-05) | 19.54% |
| 6 months (2026-05-05) | 23.22% |
| 1 year (2025-11-05) | 50.57% |
| 2 years (2024-11-05) | 34.33% |
| 3 years (2023-11-05) | 65.12% |
| 5 years (2021-11-05) | 115.08% |
"Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.
However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.
Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is? "
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