More than just a phone maker, Apple is an iconic cultural movement with innovation at its core. So it came as no surprise when it pipped everybody else to the post with the first $1 trillion valuation for a US public company, back in 2018. It’s a tech stock ecosystem giant - offering both services and hardware, and with artificial intelligence (AI) enhancing its revenue streams.
With a loyal customer base and a strong ability to monetise hardware and software, buying Apple shares provide exposure to one of the most profitable companies on the planet. However, its premium valuation and reliance on hardware upgrades remain some fruity areas to keep an eye on.
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October 28, 2025: Long-awaited signs of a US-China trade truce and easing supply-chain risks are delighting investors, even if there are still plenty of unanswered questions. Trump will meet Xi on Thursday in Busan, South Korea where the deal is expected to be formalised. The US is likely to pause its scheduled next round of tariff increases on Chinese imports, while China is likely to pause planned export restrictions and restart buying US soybeans.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Rather um, big. In fact, this is how Apple's market cap ($4 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Apple's price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
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Historical closes compared with the last close of $272.41
| 1 week (2025-11-25) | 1.11% |
|---|---|
| 1 month (2025-11-02) | 7.97% |
| 3 months (2025-09-02) | 18.15% |
| 6 months (2025-06-02) | 34.80% |
| 1 year (2024-12-02) | 21.07% |
| 2 years (2023-12-02) | 43.61% |
| 3 years (2022-12-02) | 80.06% |
| 5 years (2020-12-02) | 130.80% |
"Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.
However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.
Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is? "
Valuing a stock is incredibly difficult, let alone a "Magnificent 7" stock, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA.
Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 36x. In other words, Apple's shares trade at around 36x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Apple's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.7066. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Apple's PEG ratio in relation to those of similar companies.
Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $144.7 billion (£109.5 billion).
The EBITDA is a measure of Apple's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
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