Boxing Day shopping and spending statistics UK

Over 22% of Brits are planning to spend this Boxing Day.

With the rise of other sales events such as Black Friday and the upcoming January sales, there are plenty of choices for bargains this winter. With around 22% of Brits planning to make a purchase during the Boxing Day sales, we did some research to find out how much will be spent as well as which sales event they prefer.

Boxing Day 2021 participation by gender

While the Boxing Day sales are usually associated with families splashing some more cash after Christmas, it seems that more males will be shopping alone this year. Just over 23% of males said they will participate in the Boxing Day sales, while 20% of females plan to shop on 26 December.

Gender Percentage of being likely to spend on Boxing Day
Men 23.23%
Women 20.23%

Boxing Day spending by gender

Our Christmas survey revealed that Brits will spend an average of £548 on Christmas gifts in December 2021; however, the planned spend for the Boxing Day sales is considerably less. On average, men are planning to spend £380 on 26 December – more than double the amount that women are planning to spend (£152).

The most popular budget range for survey respondents was £51-£100 with 12% of women and 11% of men saying they intend to spend between these amounts. On the higher end of the spending spectrum, 2% of men said they are planning to spend between £7,500 and £10,000, this is slightly higher than the 0.5% of women who said they would spend this amount on Boxing Day. This implies a small percentage of men could be planning for a bigger purchase, such as a car, a holiday or even an expensive Valentine’s gift for 2022.

Male Female
Up to £15 3.79% 5.77%
£16-£25 3.28% 2.64%
£26-£50 7.27% 10.46%
£51-£100 10.75% 12.02%
£101-£250 9.93% 8.11%
£251-£500 7.16% 3.52%
£501-£750 2.56% 1.76%
£751-£1000 1.74% 0.98%
£1001-£2500 1.94% 0.49%
£2501-£5000 1.02% 0.39%
£5001-£7500 0.51% 0.39%
£7501-£10000 2.15% 0.49%

Boxing Day participation by generation

Generation Z are the most likely generation to shop on Boxing Day, with over 42% planning to participate. As the generation gets older, the likelihood of spending on Boxing Day decreases. Generation Z are followed by millennials (31%), generation X (21%), baby boomers (10%) and, finally, the silent generation (6%).

The silent generation is the largest population most likely to abstain from all of the sales events, with almost 62% saying they do not shop in any of the sales at all.

Generation Planning to spend %
Gen Z 42.31%
Millennials 30.91%
Gen X 20.97%
Baby Boomers 10.13%
Silent Gen 5.62%

Boxing Day spending by generation

As the most likely spenders on Boxing Day, generation Z are also the most likely to spend the most, with an average spend of £493. This is a considerable amount to spend, which may indicate that this generation are waiting until after 25 December to spend their Christmas budget. Millennials follow with an average spend of £386, and generation X are planning to spend similarly at almost £344. There is a significant drop in planned budget after this, with baby boomers willing to part with just £70 during the Boxing Day sales. Meanwhile, the silent generation plan to spend just £51.

Generation Average spend (£)
Gen Z £493.33
Millenials £385.74
Gen X £343.74
Baby Boomers £70.31
Silent Gen £50.53

Boxing Day participation by region

The region most likely to shop the Boxing Day sales is London, with almost 36% saying they would rather spend on this day than other annual sales events. The North West (24%) is the second most likely region to shop on Boxing Day, followed by the West Midlands (22%).

After these areas, participation in the remaining English regions falls to 20% and under: South West (20%), East of England (19%), South East (19%), East Midlands (18%), Yorkshire and the Humber (17%) and the North East (10%). These regions interestingly prefer either the January or Black Friday sales, showing the Boxing Day sales could be experiencing a significant decline in popularity across a majority of England, with preferences leaning towards other commercial sales events, like Black Friday.

As for regions outside of England, Northern Ireland (25%) is the most likely nation to shop on Boxing Day. Wales (22%) and Scotland (18%) follow, with these nations favouring the January sales instead.

Region Planning to spend %
East of England 18.82%
Greater London 35.74%
East Midlands 18.49%
West Midlands 22.16%
North East 9.88%
North West 24.20%
Northern Ireland 25.45%
Scotland 17.86%
South East 18.61%
South West 19.88%
Wales 21.88%
Yorkshire and the Humber 16.97%

Boxing Day spend by region

According to our 2021 research, Londoners are planning to spend an average of £750 on Boxing Day. This is far greater than the rest of the nation, with Yorkshire and the Humber in second at £309 – a difference of £441 between the top 2 regions. They are followed by East of England (£260), West Midlands (£239) and Wales (£227). The remaining regions are the North West (£226), South West (£168), Northern Ireland (£139), South East (£134), Scotland (£131) and North East (£124). The lowest spending region is the East Midlands, with this region only planning to spend £82.

Do Brits prefer the January sales, Boxing Day or Black Friday?

According to our survey, Boxing Day is the most popular sales event for generation Z; however, it is also tied with the Black Friday sales.

On the other hand, millennials (40%), generation X (35%), baby boomers (30%) and the silent generation (29%) all prefer the January sales over both Boxing Day and Black Friday.

Gen Z Millennials Gen X Baby Boomers Silent Gen
January sales 38.46% 40.03% 35.04% 29.81% 29.21%
N/A - I don't shop any of the sales 9.34% 18.39% 33.50% 52.24% 61.80%
Black Friday and Cyber Monday sales 42.31% 34.31% 26.09% 15.77% 14.61%
Boxing Day sales 42.31% 30.91% 20.97% 10.13% 5.62%

This could be in relation to the sales being in the new year, perfectly timed for consumers looking to satisfy their “new year, new me” resolutions with some suitable purchases. Blue Monday also falls in January, which could indicate that the sales correlate with people’s mood-boosting activities.


  • Finder commissioned Censuswide on 29 November-1 December 2021 to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region.

Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK communications manager
T: +44 20 8191 8806

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