Holly Jennings is an editor and updates writer at Finder, working with writers across all niches to deliver quality content to readers. She’s edited hundreds of financial articles ranging from credit cards to investments. With empathy at heart, she especially enjoys content that breaks down complex financial situations into easy-to-understand information. Prior to her role at Finder, she collaborated with dozens of small businesses to maximize the reach and impact of their blog posts, website copy and other content. In her spare time, she is an award-winning author for Penguin Random House, writing about virtual reality worlds, magical girls and lasers that go pew-pew.
- Editing for tone and empathy
- Fact-checking for accuracy
- Personal finance
- Establishing new credit
- Bachelor of Arts in psychology | University of Ottawa | 2004–2008
Industry insights from Holly Jennings
We asked Holly to flex her expertise by answering some questions about how Finder approaches editorial independence and advocates for its readers.
How do you ensure that all Finder’s articles carry its brand voice?
As an author, I’m all about voice. It’s what changes plain, boring text that can feel like a lecture into a conversation with a friend. With the topics we cover and facts we need to get right, it can be difficult not to slip into industry jargon. So it’s important to remember it’s all about the person at the other end of the article. They want to learn while feeling they’re a part of the conversation. A big key to accomplishing this is to really know your topic to the point where you’re having fun with it. The reader will feel that on the page.
How do you break down complex financial topics for easy consumption?
I come from a background of writing and editing science fiction, which might sound like it doesn’t relate at all. But in sci-fi, you need to train your brain to look at the writing objectively and ask yourself, “If I wasn’t the one creating this new technology or alien species or whatever, would I understand the context by what’s on the page?” It’s the same with financial topics. You want the reader to feel like they understand it without talking down to them or beating them over the head with it.
Latest articles by Holly Jennings
0 articles written by this author
Zebu Live 2023 is returning to London this October as part of London Web3 Week. Get 25% off tickets with Finder.
If your money habits are in need of a makeover, follow these 5 steps to help boost your financial wellness.
Now in their fourth year, these awards recognise the investing and saving providers displaying the best innovations in their field.
Costs to study in Europe, when including tuition fees, rent and living costs, vary, but here are the cheapest countries for students.
The winners of the Finder Investing & Savings Innovation Awards and the inaugural People's Choice Awards 2023 are revealed.
We reveal the brands that are innovating to improve their customers' experience. Find out the winners and highly commended brands in saving & investing.
Nationwide has launched a new £200 switching offer when you open one of its 3 main current accounts and access to a regular saver at 8% AER.
Everything we know about the Imagination Technologies IPO, plus information on how to buy shares.
£556.3 million was lost to UK credit, debit and other payment card fraud in 2022. We look at the latest statistics on card fraud in the UK.
The much-anticipated Instacart initial public offering (IPO) took place on Monday, 18 September, giving the market more momentum after Arm’s IPO last week.