boohoo online shopping review

Shop celeb-inspired styles and seasonal edits with new launches daily at super low prices.

This fast-fashion online boutique doesn’t miss a beat when it comes to releasing the latest fleeting trends, celebrity-influenced styles and totally unique looks exclusive to the brand. While some customers say that the clothing here seems cheaply made, others say that they don’t care — the point of fast fashion isn’t to keep it around for decades.

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Quick take


  • Frequent sales
  • Budget-friendly pricing
  • Inventory is constantly updated
  • Free shipping


  • Some online reviews report quality issues with clothing
  • Customers often have to resort to social media to get complaints resolved

Reviews and complaints: Is boohoo legit?

boohoo is a very legitimate company with millions of customers around the world. It is famed for its super affordable prices and huge selection of fashion lines which are updated on a daily basis. boohoo has received hundreds of thousands of customer reviews on Trustpilot, and although the majority of them are positive, the negative reviews mostly relate to the quality of the clothing as well as sometimes unhelpful customer service and delays in shipping.

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What brands can you buy at boohoo?

Unlike retailers such as ASOS and Very, boohoo only stocks its own brands of clothing. However, you can find other brands in boohoo’s beauty section including:

  • L’Oreal
  • Maybelline
  • Garnier
  • Rimmel
  • Nip & Fab
  • Nails Inc.
  • Barry M
  • Bondi Sands

Is boohoo good quality?

boohoo is a fast fashion brand known for low prices and launching new product lines every single day, and is not necessarily known for quality. The thing to remember with boohoo is that you do get what you pay for. Lots of items at boohoo are great basics and will last you for a couple of seasons, but these aren’t items that will be with you for years.

boohoo sizing

boohoo has a whole page dedicated to explaining its sizing. This guide allows shoppers to compare UK sizes with global sizes including EU, USA and AU sizes.

The boohoo size guide also gives measurements of standard sized items of clothing including skirt length, dress length and leg length of trousers. The guide also features examples of how to measure yourself so you can find your perfect size.

Are boohoo clothes true to size?

General feedback is that boohoo clothes are pretty close to the the sizes they’re sold as. boohoo offers a wide variety of sizes, some items being listed in UK sizes and some in S, M and L.

Does boohoo have plus sizes?

Yes! boohoo has a section of clothing dedicated to plus-size fashion, with sizes that range from UK6 – UK28 and S to XXXL. There are more than 500 items in boohoo’s Plus Size & Curve range, some offered in a full range of sizes and some only available in plus sizes.

Does boohoo have maternity sizes?

Yes, you’ll find plenty of maternity options in boohoo’s Maternity section. This retailer offers absolutely everything you’ll need for a comfortable 9 months from dresses, jeans, lingerie, pyjamas, coats, leggings, swimwear and more, all at affordable prices.

Does boohoo have men’s and women’s sizes?

Yes, boohoo has a separate Mens section, where you’ll find all the cutting edge men’s fashion styles you could ask for. Men’s sizes at boohoo range from XXS-5XL in shirts and 28-38 in bottoms.

Can I get free shipping at boohoo?

Yes! boohoo offers customers the option to purchase a delivery pass called boohoo Premier. Usually a one-off payment of £9.99, this pass entitles you to free next-day delivery for an entire year. boohoo Premier is currently for sale for £12.99.

Shipping costs and options

Shipping optionCostDelivery speed
boohoo Premier£12.991 year of unlimited next-day delivery
Standard£3.99Up to 5 working days
UK next-day£4.99Order before 10pm
Hermes Standard Click & Collect£3.99Up to 5 working days
Inpost Standard Locker Collection£3.99Up to 5 days (excl. Sunday)
Asda Next Day parcel collection£4.99Order before 10pm Mon-Fri

boohoo payments and financing

boohoo accepts most major credit cards, including Visa, Mastercard, American Express and Maestro. boohoo also offers several buy now pay later (BNPL) options including Klarna and Clearpay.

Does boohoo accept PayPal?

Yes, boohoo does accept PayPal. Once you add your item to the cart, you can select the PayPal option for a fast checkout.

Does boohoo have financing or buy now, pay later (BNPL) options?

Yes, boohoo offers BNPL. You can finance your order with several different BNPL services including Klarna, Clearpay, Laybuy and Zip.

Klarna at boohoo

Klarna offers customers 3 ways to pay for their boohoo orders: Pay 30 days later, Pay in 3 and traditional Financing. Pay 30 days later may be a good option if you’re buying the same item in multiple sizes from this online-only retailer.

Clearpay at boohoo

Clearpay offers customers a single hassle-free way to pay for their boohoo orders. If you select Clearpay as your payment method at the boohoo checkout, the total of your order will be divided into 4 equal payments, due at 2 week intervals.

Laybuy at boohoo

Laybuy allows customers to split their boohoo shopping total into 6 equal payments, taken automatically from your bank account at weekly intervals.

Zip at boohoo

Similar to Clearpay, Zip splits your total into 4 equal chunks which are payable every 2 weeks.

boohoo returns and exchanges

boohoo accepts returns on most items within 28 days, starting on the day you receive your order. These items cannot be returned if the hygiene seal has been opened or broken:

  • Fashion face masks
  • Cosmetics
  • Pierced jewellery
  • Swimwear
  • Lingerie

Does boohoo have free returns?

Returns are free for premier customers, otherwise the charge is £1.99. Additionally, unless using the returns portal, customers are responsible for returns (including loss/damage) until we receive them.

To start a return you’ll need to click the “Start a return” link on boohoo's returns page and follow the steps to get your returns label. You can choose to either print your label at home or drop by your local Post Office and have them print and label for you.

Does boohoo do exchanges?

No, unfortunately boohoo doesn’t accept exchanges, so you’ll have to return the original item and place a new order.

Popular items are known to sell out fairly quickly, making it difficult to swap for a different size if it ends up not fitting.

How do I return an item to boohoo?

To return your boohoo order:

  1. Package the items securely. You no longer even need the original packaging as long as the packaging you choose to use is non see-through, sealable and waterproof.
  2. Log in to the boohoo returns portal and enter your email and order number.
  3. Choose to either print the label yourself or do it at a Post Office.
  4. Mail your item at your local post office, and be sure to keep your tracking information in case your item is lost in transit.

You should receive your refund within 28 days from the date it was received.

boohoo discounts and sales

boohoo is known for having frequent sales throughout the year, including discounts like 60% off everything and free delivery offers.

Does boohoo offer student or military discounts?

boohoo offers a generous student discount of 10% off sitewide. You’ll just need to verify the institution you attend and your email address at the institution during the registration process.

boohoo does not offer military discounts at this time.

How can I contact customer support?

boohoo doesn’t have a phone number for customer service, so the best ways to get in touch with boohoo can be found on boohoo’s Contact Us page. They include:

  • Completing the “Email Us” contact form
  • Sending a message through Facebook messenger
  • Tweeting @boohoo_cshelp
  • Sending a WhatsApp message to +44 333 311 0802

boohoo alternatives

Is boohoo not exactly what you’re looking for? Check out other retailers with similar price tags and styles like PrettyLittleThing, ISawItFirst, Nasty Gal

How to leave a review at boohoo

If you have any feedback for boohoo, you can contact the Customer Service team via the options above. Alternatively you can leave a review for us at Finder using our review form.

boohoo news & launches

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