Can AI really run your side hustle?

Discover how AI can handle the heavy lifting, so you can reclaim your workday.

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As a side hustler, you’re not just the CEO. You’re also the copywriter, the data analyst and the customer service rep, too. You started your business to sell the thing you love, not to spend hours at night coding and checking tracking numbers.

When you have to do it all, you risk burnout. But it doesn’t have to be that way with Shopify’s AI-powered assistant, Sidekick. Here’s how AI can help run your side hustle.

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No more writer’s block

The task. Writing product descriptions that actually sell.

The AI fix.
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Writing copy that sells is hard work if that’s not in your wheelhouse. Rather than wasting time trying to think of something pithy, you can hand this task over to Sidekick.

Built into Shopify admin, Sidekick can write product descriptions, email campaigns and social media copy. All you need to do is create a prompt to match your brand voice. For example, you can say if you want a punchy TikTok caption or a more sophisticated shop front description. You can create and save up to 25 prompts as skills to automate recurring tasks, meaning the next time you need copy for a social post, all you have to do is write a single command.

Not only will you save yourself time, but Sidekick will be able to hone in on the right tone for the platform, boosting your chances of making that all-important sale.

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The task. Making sense of sales data and traffic.

The AI fix.
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You can’t run your side hustle without diving into the data. In a bigger business, this would be someone’s full-time job, but as a side hustler, this is something you’ll be squeezing in amongst everything else.

However, this is the ideal task for your AI Sidekick to help out with. Instead of having to trawl through spreadsheets, you can ask Sidekick to do the digging for you. It can generate custom reports and data visualisations directly in the Shopify QL query editor, as well as conduct analysis across customers, orders, and time.

The Pulse feature can then track your store metrics and external trends, and use that information to flag issues or highlight opportunities.

The end result is immediate, plain-English insights which can help you to make informed decisions about your business.
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Automate the nitty-gritty

The task. Managing the backend.

The AI fix.
Sidekick icon
There are multiple tasks involved in the day-to-day running of a business: keeping stock in check, organising the shop front, optimising your ad spend and staying on top of your shipping costs.

Sidekick can help with all these backend tasks through simple prompts. For example, you can set up a low stock alert so you know when it’s time to reorder.

Sidekick has direct access to your Shopify data, so it can analyse your shopping costs to see where you’re overspending or which UK couriers aren’t hitting their delivery windows. It can also look at your ad performance and suggest where to put your next chunk of ad spend to get the best bang for your buck.

You don’t need to be everywhere at once; instead, you can task Sidekick to look out for you.

The big question: Can AI really run the show?

The reality is that AI acts as the sidekick, not the hero. It can help automate workflows, save time on analysis and create systems to help you keep on top of everyday tasks. But you’ll need to be there to create the vision for your business and to conduct a final check on everything AI does. Helpfully, one of the key features of Shopify Sidekick is that every action requires your approval, so you (the hero) can remain in control at all times.

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Editor

Kate Steere is an editor and money expert at Finder, specialising in banking, savings and fintech. She has previously written for The Motley Fool UK and Fitch Solutions, where she covered a wide range of personal finance topics and kept a close eye on market trends. Kate has a Bachelor of Arts in Modern History from the University of East Anglia. When not working, she can usually be found curled up with a good book or heading out for a run. See full bio

Kate's expertise
Kate has written 172 Finder guides across topics including:
  • Banking
  • Savings
  • Fintech
  • Credit
  • Payments

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