Best shares to buy now

We've compiled the top trending stocks from leading investment platforms to see which stocks people are buying.

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Top 10 shares being bought today

Facebook Inc logo

1. Facebook (FB.US)

Industry: Internet content and information. Latest close price: $324.61.

With Facebook's most recent outage and whistleblower revelations, its suffered a fall of 14% in its share price over the past month. The stock is still up year to date, though, with growth of 30.39% since the start of the year.

BP p.l.c logo

2. BP p-l-c (BP.LSE)

Industry: Oil and gas integrated. Latest close price: 355p.

BP shares have risen by 39% year to date. Fuel prices have risen this week, which tends to impact the share price. BP announced in August that it was increasing its dividend, as well as a share repurchase plan.

BT Group plc logo

3. BT Group (BT-A.LSE)

Industry: Telecom services. Latest close price: 136.7p – down 13.73% vs. one month ago.

BT shares are down more than 5% in the last 6 months. Last week, it arose that competitor Sky is backing Virgin Media O2's plans to create a rival wholesale broadband product that would be a direct competitor of BT.

Rolls-Royce Holdings plc logo

4. Rolls-Royce (RR.LSE)

Industry: Aerospace and defence. Latest close price: 135.1p – up 1.96% vs. one month ago.

Rolls-Royce shares have risen by 34% since September 15. The company relies heavily on the airline sector, which has had a particularly challenging 18 months.

International Consolidated Airlines Group S.A logo

5. International Consolidated Airlines Group S-A (IAG.LSE)

Industry: Airlines. Latest close price: 156.06p – down 11.13% vs. one month ago.

The airline sector is finally seeing some flight. The latest changes to travel restrictions and COVID testing has everyone booking themselves a holiday in the winter sun. According to data from Heathrow, passenger numbers are just under 40% of the levels before the pandemic.

THG Plc logo


Industry: Specialty retail. Latest close price: 315.6p – down 42.46% vs. one month ago.

The Hut Group's shares have dropped by more than 35% since Tuesday's opening price. The company held a presentation for investors, which is potentially what caused investors to sell their shares. Reportedly, some institutional investors have sold their shares of THG, and the online retail sector isn't performing particularly well.

ASOS Plc logo


Industry: Internet retail. Latest close price: 2773p – down 15.07% vs. one month ago.

ASOS's chief executive officer Nick Beighton has resigned. He's been CEO for the company for 6 years and has worked for ASOS for 12. ASOS has had good growth in both its revenue and profits in the last year. ASOS shares are down nearly 20% over the last 5 days.

boohoo group plc logo

8. boohoo group (BOO.LSE)

Industry: Internet retail. Latest close price: 197.15p – down 24.09% vs. one month ago.

Boohoo shares have dropped by nearly 7% over the last 5 days. Despite its positive financial report, which showed 20% growth in sales, investors have concerns. Its EBIT has declined by 19% and there's a significant drop in its cash reserves.

Greatland Gold plc logo

9. Greatland Gold (GGP.LSE)

Industry: Gold. Latest close price: 17.3p – up 6.13% vs. one month ago.

This gold company saw some sudden growth of 37% on Wednesday and Thursday last week. It's dropped by nearly 22% since Friday's price. The company released a pre-feasibility study to explore a gold deposit in Australia.

Petrofac Limited logo

10. Petrofac (PFC.LSE)

Industry: Oil and gas equipment and services. Latest close price: 155.9p – up 13.46% vs. one month ago.

This company has seen some amazing growth in the last month, with growth of 75% since September 17. It was ordered to pay $95 million (£70 million) in penalties last week after pleading guilty to 7 offences including ailing to prevent bribery.

To generate this list, we’ve aggregated trending stock information from some of the UK’s leading investment platforms and news sites.

What could be the best shares to buy in 2021?

If 2020 showed us anything, it was that there are always surprises and opportunities in the stock market. The COVID-19 impact rocked the stock market in March, and the subsequent rally made some people a lot of money.

Stocks like Zoom, Tesla, Ocado, Pfizer, Peloton and Gamestop all skyrocketed at various points throughout the year due to the impacts of working from home, pent-up savings demand, and even just good old social media hype.

2021 has been equally as interesting, the S&P 500 has gained [S&P growth- eod] since this time last year. In February, we saw the Gamestop frenzy, which highlighted how much social media and forums are impacting the way we trade (and maybe even the volatility of stocks).

Many people are trying to pre-empt the stocks which will benefit from a world economy getting back on track.

Here’s a look at the FTSE All-World Fund (VWRL), which can give us an almost bird’s eye view of the world’s stocks. This fund holds over 3,000 of the biggest publicly traded companies from dozens of countries, from Apple, Amazon and Microsoft to Alibaba, Tencent and Samsung. As you can see from the chart, since the crash in March 2020, it’s been a fairly strong recovery.

Now the question is how do you pick the best performers from the bunch and outperform the market.

How to choose the best shares to buy now

Choosing shares isn’t as easy as choosing a meal at a restaurant — there are a lot of options available and there’s a hundred times that in research and conversation about the stocks. There’s a reason why people pay hedge fund managers the big bucks to do exactly that — and even they come unstuck pretty often. The good news is, if you find some decent resources, you’ll get the hang of it pretty quickly.

You effectively want to find the stocks that have been mis-priced, before the market realises that it’s mis-priced. There are a few ways to get an idea of which stocks are undervalued, which ones are overvalued and which ones are just right. Here are some of the strategies:

Strategy 1:

Keep an eye on the trends

If you’ve got a good idea of which stocks are trending, what some of the experts are saying and which sectors are doing well (or not doing well), you’re in a good position to find stocks to invest in.
There are some good financial news sites, such as Bloomberg and the Financial Times as well as here at Finder. These can help you stay on top of the latest trends and expert views. Our table above should be helpful here.

Increasingly, social media and forums, like Reddit and Twitter have been a good source of financial insight — but you should ensure that you trust the accounts you’re following. Look out for people with knowledge and experience in the subject.

Strategy 2:

Look at the news

Once you know which stocks are trending, find out why. There’s almost always a reason behind why people are talking about a specific stock — sometimes it’s really obvious, for example everytime Apple releases a new product, something happens to its stock price. Other times, the answer might take a little digging.

Looking at news sites can be really helpful here. You can set news alerts or actively search for company names to find out what’s going on.

Traders who keep an eye on the news might be classed as “momentum investors” – people who like to capitalise on the continuance of a trend.

Strategy 3:

Look into analysis

There are a couple of different types of analysis available for you to try out, and in some cases, someone else does it for you.

Both technical and fundamental analysts do what they do because they’re hoping to find a stock which is “underpriced” by the wider market. If they’re confident in their assessment, they can find what they believe is a cheap stock to buy, and make a gain as the price rises.

But, increasingly, anyone can get involved. The Gamestop frenzy in early 2021 showed that even the retail investor can give the institutional investors a run for their money. If you’re new to investing or trading and want to give it a shot – go for it.

Remember the golden rules: don’t invest more than you can afford to lose, and remember that your investments can go down as well as up.

Fundamental analysis

Fundamental analysis is a method of quantifying the “intrinsic” value of a stock. The intrinsic value can be thought of as the “true” value of a stock, and the market value is the price it’s currently trading at.

As mentioned above, traders are looking for a mismatch between the intrinsic and market value of a stock and are hoping to make a profit by buying a stock for less than it’s worth.

Analysts can look at the “fundamentals” of a business to determine value, including things such as a company’s revenue, cashflow, growth rate and future projects planned. On top of that, fundamental analysts will also look at the industry surrounding a business, to contextualise a stock and work out how it might perform within its industry, and how that industry might perform within the wider economy.

All of that is pretty difficult stuff for the average person to do, and that’s why big financial institutions like JP Morgan or Goldman Sachs hire the smartest talent to do it. These analysts have access to the best information, the best software and tools, and operate within an experienced team of talented and intelligent people from universities like Harvard, Oxford and Cambridge.

The good news is, you don’t have to do all this. You can read analyst reports on the stocks, which condense all of this research into a summary which you can find commentary on through most financial news sites. The analysts will have a “target price”, which is the price they believe reflects the true value of the stocks, arrived at through their analysis. This can help you understand which stocks are undervalued.

Just keep in mind that when you’re picking stocks you’re going up against the big guns mentioned above, and that everyone else has access to the same information as you.

Technical analysis

Technical analysis is what you’ll see on social media, with traders showing you screenshots of complicated looking charts with lots of crazy lines on them. This type of analysis finds opportunities by looking at statistics and trends, such as who’s buying, how much they’re buying and how much the price is moving.

Technical analysts believe past trading activity can help predict future price movements, and that they can use this information to get an edge over the market and make a profit.

What are the best shares to buy for beginners?

If you’re just looking to dip your toe into the choppy waters of investing, then it’s best to start off in the shallow end.

Total beginners may want to consider picking a platform which manages all the investments for you, typically called robo-advisors, or take a look at index funds (a literal index of all the biggest companies in a given industry, country, or region. The VWRL example mentioned at the top of this page is an example of an index fund). These are considered a less risky way to start investing, as an index fund bundles together 100s or even 1000s of strong companies, diversifying the risk between them and making the failure of one less of a problem for the person doing the investing.

But if you’re dead set on picking stocks for yourself and this is your first time doing so, the golden rule is to not invest more than you’re willing to lose. An individual stock can drop 10%, 20%, or 50%, or could crash to zero, so imagine that happening with the money you’re investing before you put any money in. A good rule of thumb: if a 20% crash will give you sleepless nights, you’re too heavily invested.

Remember, there are absolutely no guarantees with any stock or investing strategy. So make sure you’re doing your research into a stock, regardless of how established the company is.

How to buy shares now

  1. Choose a platform. If you’re a beginner, our share-dealing table can help you choose.
  2. Open your account. You’ll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: You can check out the table above for some inspiration
  5. Research your chosen shares. The platform should provide the latest information available.
  6. Buy your chosen shares. It’s that simple.

The whole process can take as little as 15 minutes.

This article offers general information about investing and the stock market, but should not be construed as personal investment advice. It has been provided without consideration of your personal circumstances or objectives. It should not be interpreted as an inducement, invitation or recommendation relating to any of the products listed or referred to. The value of investments can fall as well as rise, and you may get back less than you invested, so your capital is at risk. Past performance is no guarantee of future results. If you're not sure which investments are right for you, please get financial advice. The author holds no positions in any share mentioned.

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