Best shares to buy now

We've compiled the top trending stocks from leading investment platforms to see which stocks people are buying. This list was last updated on 5 July, 2021.

Top 10 trending shares See the top 10
How to buy the best shares How to buy

Top 10 shares being bought today

Royal Dutch Shell plc logo

1. Royal Dutch Shell (RDSA.LSE)

Industry: Oil and gas integrated. Latest close price: 1374.6p.


Shares in oil and gas company, Royal Dutch Shell, continued their road to recovery last week following their sharp decline due to Covid-19, however, prices remain below pre-pandemic levels despite oil prices reaching record highs. Dividend cuts and increased ESG pressures on Shell mean the attractiveness of the stock has fallen for investors compared to Shell's competitors. This has been shown again this week with the share price losing momentum, falling nearly 3% on Monday, partly attributable to a slight decline in oil prices. Unless the company outlines a clear path to a more sustainable business model in the future, these issues are likely to persist.

BP p.l.c logo

2. BP p-l-c (BP.LSE)

Industry: Oil and gas integrated. Latest close price: 323.2p.


British Petroleum's share price has rebounded 30% in the past 6-months as crude oil prices have soared and coronavirus restrictions have eased, however, it continues to underperform its competitors Exxon Mobil, Chevron, and Royal Dutch Shell. This appears a reflection of the company's ambitious ESG ambitions which, in the short-term, have hampered BP's share price due to dividend cuts, divesture of currently productive oil assets, and substantial investment in wind-farm technologies. Investors with a longer-term view are feeling positive though. U.K Bank Barclays, for example, recently issued a report stating that BP has created a foundation from which it can deliver strong returns for shareholders in the future. Shares in BP fell nearly 3% to start the week as oil prices began to show signs of losing momentum.

Vodafone Group Plc logo

3. Vodafone Group (VOD.LSE)

Industry: Telecom services. Latest close price: 127.94p.


Vodafone shares continued their bearish trend to start this week, falling 2% on Monday. The shares are now down roughly 7% in the past week with the company in need of a catalyst to spur a reversal. Vodafone has struggled in recent times due to a disappointing earnings report in May which showed group revenue fell for FY20 compared to FY19, attributed to declining handset sales and mobile roaming during the pandemic. The news triggered a sharp sell-off in the company's share price from £141 to £126 in May which has continued into June. However, with 5G network rollout in London, Manchester, and Cardiff around the corner, investors will be hoping this technology can be the spark needed to revitalise the Vodafone share price.

Lloyds Banking Group plc logo

4. Lloyds Banking Group (LLOY.LSE)

Industry: Banks-regional. Latest close price: 49.78p.


Lloyds Banking Group's share price has fallen in the past month to 47p from 50p, following an encouraging start to 2021. Like most banking companies, Lloyds' performance is closely connected to the U.K economies, and Lloyds' progress has thus been hampered by an extension to restrictions in the U.K by a month. However, this extension is only temporary and with Lloyds' balance sheet continuing to strengthen, shares in the company should continue to attract investors at current levels. The company's recent reinstation of dividends is another boost to shareholders, as well as a positive sign of the financial strength of the Group heading into the second half of 2021.

BT Group plc logo

5. BT Group (BT-A.LSE)

Industry: Telecom services. Latest close price: 174.85p.


Last Monday, BT announced the launch of it's SoHo business unit, which would be for micro home-based businesses and provides 'business grade' broadband. This was another boost to the company's shares which have performed well this year, gaining more than 40% this year-to-date and flipping a downward trend its share price had seen since 2016. The company has invested heavily in fibre broadband infrastructure and is reaping the rewards at the moment, with a record 40,000 homes being added to its network per week. Having surpassed 200p recently, investors will be eyeing the 300p mark. Whether or not this target is achievable could be dependent on the relative success of BT's recent deal with satellite technology operator OneWeb, which aims to boost BT's rural broadband infrastructure.

International Consolidated Airlines Group, S.A logo

6. International Consolidated Airlines Group S-A (IAG.LSE)

Industry: Airlines. Latest close price: 207p.


As air travel resumes both in the UK and globally, IAG is getting back in the game. Its shares haven't yet returned to pre-pandemic levels, but neither has its operations, by a long stretch. We'll hopefully see its share price taking flight again in the coming months, but it's quite turbulent while the government decides on which countries get the green light. We have recently seen the Balaeric Islands added to the green list which one would think would be a boost to IAG's share price, however, the share price is plummeting again this week. IAG shares are down 5% on Monday following news that unvaccinated U.K tourists will be forced to quarantine in Portugal upon arrival. Investors are wary that other popular tourist destinations could introduce similar policies under pressure from the EU. Such moves would hamper the prospects of IAG's share price in the medium-term.

Burberry Group plc logo

7. Burberry Group (BRBY.LSE)

Industry: Luxury goods. Latest close price: 2136p.


Shares in luxury brand Burberry are plummeting today after news that the company's CEO, Marco Gobbetti, will step down after five years in the position. Burberry is the FTSE100's biggest loser today, down 8% at the time of writing. Burberry had been on a great run in 2021 and remains 14% up this year-to-date, however, the share price has been shaken today as investors weigh up who the new CEO will be and whether he or she can maintain Burberry's strong performance in the future.

Rolls-Royce Holdings plc logo

8. Rolls-Royce (RR.LSE)

Industry: Aerospace and defence. Latest close price: 108.94p.


Rolls-Royce's share price is intertwined with air travel, which is on the rise with vaccinations and better testing. The shares haven't performed well in 2021 so far, but we could see more lift-off in the coming months as the economy opens up again. The new Delta variant is cause for concern, however, particularly due to the rapid spread we have seen of late in Portugal, Germany, and other European companies. This variant has hampered the ability for travel from U.K to these companies with Portugal moving from the green- to amber-list. The latest hit to the Rolls Royce share price this week has been news out of Portugal suggesting tourists who are not double vaccinated must quarantine upon arrival. Concern over other tourist destinations following suit has spread in the market as such a move would be very damaging to the tourism industry in the short- to medium-term.

easyJet plc logo

9. easyJet (EZJ.LSE)

Industry: Airlines. Latest close price: 1007p.


The share price of British airline group, EasyJet, enjoyed a brief spike yesterday after news that the Spanish Balaeric Islands, popular with British tourists, would be added to the UK's green list from June 30th. However, share price momentum has been hindered and is falling to start this week due to concerns over delays and the new quarantine policy for unvaccinated tourists in Portugal. Murmurs over whether the EU will look to compensate the Spanish government to veto tourism in an attempt to control vaccinations are causing concern to investors.

Argo Blockchain plc logo

10. Argo Blockchain (ARB.LSE)

Industry: Capital markets. Latest close price: 161p.


The Argo Blockchain has continued steadied to start this week after Bitcoin appeared to find a bottom around $31,000. It has been a miserable few months for the software company with its share price falling from 280p in February to 131p as of today. This is a reflection of the company's underlying asset, Bitcoin, which has plunged in recent months due to increased regulatory pressure and concerns over its environmental impact.

To generate this list, we’ve aggregated trending stock information from some of the UK’s leading investment platforms and news sites.

What could be the best shares to buy in 2021?

If 2020 showed us anything, it was that there are always surprises and opportunities in the stock market. The COVID-19 impact rocked the stock market in March, and the subsequent rally made some people a lot of money.

Stocks like Zoom, Tesla, Ocado, Pfizer, Peloton and Gamestop all skyrocketed at various points throughout the year due to the impacts of working from home, pent-up savings demand, and even just good old social media hype.

2021 is already off to a flying start, with the S&P 500 reaching an all time high one year on from the COVID crash. But market volatility looks here to stay, and while the return to ‘normal’ is expected in 2021, the only certainty is that there will be twists and turns along the way.

Many people are trying to pre-empt the stocks which will benefit from a world economy getting back on track. Choosing the right stocks to buy now is the million pound question, however.

Here’s a look at the FTSE All-World Fund (VWRL), which can give us an almost bird’s eye view of the world’s stocks. This fund holds over 3,000 of the biggest publicly traded companies from dozens of countries, from Apple, Amazon and Microsoft to Alibaba, Tencent and Samsung. As you can see from the chart, since the crash in March 2020, it’s been a fairly strong recovery.

Now the question is how do you pick the best performers from the bunch and outperform the market.

How do you decide which shares are the best?

If this question was easy to answer, we’d all be rich! (Or to put it another way, none of us would be…)

Actively picking stocks is a difficult job. People pay hedge fund managers the big bucks to do exactly that, and even they come unstuck pretty often.

The premise which underpins picking stocks is this: “the market has mis-priced these stocks, and I’m going to pick up a bargain and make a profit when the market eventually realises this stock worth more.”

Just be aware that that is what you’re saying when you pick stocks. You’re saying that you know something that the market doesn’t.

Here are a few ways you can choose good shares to buy.

Keep an eye on the trends

You’re going to want to stay abreast of the latest market news and opinions.

Financial news sites like Bloomberg, the Financial Times, and even Finder.com/uk can help you stay on top of the latest trends and expert views.

Increasingly, social media is also great source of financial insight – you just need to make sure you’re following trustworthy accounts who have knowledge and experience under their belts rather than get-rich-quick grifters (remember, if it sounds too good to be true it probably is!)

Generally speaking, keeping an eye on the trending stocks is good way to spot opportunities. It’s also a good idea to keep on top of why these stocks are trending – what’s happened with the company lately that might be spurring people to buy or sell their stocks? That’s why we’ve put together the table above.

Traders who keep an eye on the news might be classed as “momentum investors” – people who like to capitalise on the continuance of a trend.

Fundamental analysis

Fundamental analysis is a method of quantifying the “intrinsic value of a stock. The intrinsic value can be thought of as the “true” value of a stock, and the market value is the price it’s currently trading at.

As mentioned above, traders are looking for a mismatch between the intrinsic and market value of a stock hoping to make a profit by buying a stock for less than it’s worth, or shorting a stock it believes is overpriced.

Analysts can look at the “fundamentals” of a business to determine value, including things such as a company’s revenue, cashflow, growth rate and future projects planned.

On top of that, fundamental analysts will also look at the industry surrounding a business, to contextualise a stock and work out how it might perform within its industry, and how that industry might perform within the wider economy.

All of that is pretty difficult stuff for the average person to do, and that’s why big financial institutions like JP Morgan or Goldman Sachs hire the smartest talent to do it. These analysts have access to the best information, the best software and tools, and operate within an experienced team of talented and intelligent people from universities like Harvard, Oxford and Cambridge.

The good news for regular investors is that we can read analyst reports on stocks, which condense all of this research into a summary which you can find commentary on through most financial news sites.

Analysts will also come up with a “target price” which they believe reflects the true value arrived at through their analysis. This can be a good guide for regular investors looking at individual stocks.

Just keep in mind that when you’re picking stocks you’re going up against the big guns mentioned above, and that everyone else has access to the same information as you.

Technical analysis

In contrast to fundamental analysis, you have technical analysis. This is what you’re likely to see on social media, with traders showing you screenshots of complicated looking charts with lots of crazy lines on them.

Technical analysis is a discipline used to identify trading opportunities through use of statistics and trends gathered by looking at trading activities – who’s buying, how much are people buying, how much is the price moving, and lots more similar questions.

Technical analysts believe past trading activity can help predict future price movements, and that they can use this information to get an edge over the market and make a profit.

In short, it’s tricky

There’s a reason the world of investing attracts high earning people. It’s a very hard and very valuable thing to do, as there’s a lot of money at stake.

Both technical and fundamental analysts do what they do because they’re hoping to find a stock which is “underpriced” by the wider market. If they’re confident in their assessment, they can find what they believe is a cheap stock to buy, and make a gain as the price rises.

But, increasingly, anyone can get involved. The Gamestop frenzy in early 2021 showed that even the retail investor can give the institutional investors a run for their money. If you’re new to investing or trading and want to give it a shot – go for it.

Remember the golden rules: don’t invest more than you can afford to lose, and remember that your investments can go down as well as up.

What are the best shares to buy for beginners?

If you’re just looking to dip your toe into the choppy waters of investing, then it’s best to start off in the shallow end.

Total beginners may want to consider picking a platform which manages all the investments for you, typically called robo-advisors, or take a look at index funds (a literal index of all the biggest companies in a given industry, country, or region. The VWRL example mentioned at the top of this page is an example of an index fund). These are considered a less risky way to start investing, as an index fund bundles together 100s or even 1000s of strong companies, diversifying the risk between them and making the failure of one less of a problem for the person doing the investing.

But if you’re dead set on picking stocks for yourself and this is your first time doing so, the golden rule is to not invest more than you’re willing to lose. An individual stock can drop 10%, 20%, or 50%, or could crash to zero, so imagine that happening with the money you’re investing before you put any money in. A good rule of thumb: if a 20% crash will give you sleepless nights, you’re too heavily invested.

Remember, there are absolutely no guarantees with any stock or investing strategy. So make sure you’re doing your research into a stock, regardless of how established the company is.

How to buy shares now

  1. Choose a platform. If you’re a beginner, our share-dealing table below can help you choose.
  2. Open your account. You’ll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: You can check out the table above for some inspiration
  5. Research your chosen shares. The platform should provide the latest information available.
  6. Buy your chosen shares. It’s that simple.

The whole process can take as little as 15 minutes.

This article offers general information about investing and the stock market, but should not be construed as personal investment advice. It has been provided without consideration of your personal circumstances or objectives. It should not be interpreted as an inducement, invitation or recommendation relating to any of the products listed or referred to. The value of investments can fall as well as rise, and you may get back less than you invested, so your capital is at risk. Past performance is no guarantee of future results. If you're not sure which investments are right for you, please get financial advice. The author holds no positions in any share mentioned.

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