Feast on this easy subscription meal service.
This top meal subscription box delivers fresh, quality ingredients to your door and makes dinner time more interesting with step-by-step recipes. Your meal kit comes complete with produce, protein, cooking ingredients and full-color recipe cards.
Case study: Katia's experience
I signed up for HelloFresh about a year ago after calculating how much money my partner and I were spending on food delivery each week (spoiler alert: a lot!). I’d received a promo card in the mail — a 30% discount on my first order! So we decided to try it out.
The dishes are diverse and full of flavor, so if you’re looking to mix up your day-to-day meals, it’s great for that. You get all the ingredients you need to whip up a meal, and the average cooking time is around 20 to 30 minutes — pretty reasonable. The recipe cards are easy to follow, too.
I appreciate that every meal is dietician-approved. But I do wish the plans catered to more dietary requirements. I have some dietary restrictions — I don’t eat red meat, but I enjoy chicken, turkey and seafood. Since I’m not entirely vegetarian, I didn’t want to limit myself to the Vegetarian Plan (plus, my partner is a complete carnivore). The best option was the Classic Plan, made up of meat- and fish-based meals. While there is a variety, I felt an overwhelming number of the dishes featured beef, lamb and pork.
That’s my only complaint, though. I’d recommend Hello Fresh for an individual or couple who wants easy, value-for-money meals delivered to their door each week. I go back to it whenever I have a busy week coming up, and know I won’t have time for food prepping and cooking.
What is Hello Fresh?
Hello Fresh is one of the many meal-delivery services in the market today that strives to make dinner easier for singles, couples, and families. Founded by former bankers and finance guys, Hello Fresh is designed to provide wholesome meals carefully planned to take the planning, shopping and hassle out of keeping you and your family fed.
When you sign up with Hello Fresh, you choose a plan that works for your lifestyle and budget, from classic to veggie to bigger family boxes. You manage your plan — including whether you want to pause a week for vacations or a break — online or through Hello Fresh’s app, and each week a box of everything you need to cook a meal is delivered to your door.
Well-planned recipes promise dinner on the table — from chop to chew — in 30 minutes or less. And the company tries its best to locally source the products within each box.
What can I buy at Hello Fresh?
When you sign up with Hello Fresh, you select either classic, veggie or family box plans. As you plan your meals for the week, you choose from 10 fresh, dietitian-approved recipes for delivery the following week.
Hello Fresh then delivers your weekly meal kits in one package on the day you’ve requested. Depending on your plan, each kit serves a home-cooked meal for two to four people. Which means for about $10 a person, you get dinner on the table through large full-color recipe cards, most with only six steps. Average cooking time is 30 minutes for each meal.
Here’s the breakdown of what you’ll pay per person for each Hello Fresh plan:
|Hello Fresh Plans||Cost per serving||Servings per plan||Recipes per week|
Hello Fresh’s skilled dietitians write up to 15 new recipes a week for you to choose from. They even work around dietary restrictions and specific taste preferences
What else should I know about Hello Fresh?
Hello Fresh’s website is easy to use, but some customers say selecting meals for the first time can be difficult to navigate. You’ll also see complaints about the overwhelming packaging your food arrives in, including tiny bags for single-use spices. Still, Hello Fresh’s packaging is recyclable.
If you opt for the family plan, you’re not able to select your meals. But, if online reviews are to be believed, you may find that the meals Hello Fresh offers are more inspiring with larger portions compared with other meal-kit competitors.
As for customer service, at least one of our Finders found strong support as a subscriber. When a few meal kits arrived with less-than-fresh produce, Hello Fresh was on it, delivering a replacement and refunding that week’s costs without any prompting on her behalf. That’s delicious service!
Delivery and shipping
Shipping is included in the cost of your Hello Fresh subscription, so there’s never an additional charge to get your kits.
You’re charged for your Hello Fresh plan weekly on the credit card you enter at signup. You can pause or even cancel your plan at any time, though pay attention to any cutoff dates to avoid getting food you don’t want. And if you’re just trying out Hello Fresh using one of many free-week promo codes out there, be sure to cancel your subscription before you’re charged for another week.
Returns and refunds
If you’re not satisfied with any aspect of your meal kit — whether your box is damaged, the food’s not to your liking or your kit is missing items — reach out to Hello Fresh’s customer service line. While the company advertises that problems are resolved case by case, quick support typically results in a replacement or refund.
What sets this brand apart?
Hello Fresh focuses on delivering fresh food, which is evident in its packaging. Food arrives separated by meal, making box to table a breeze.
Some people accuse other meal-kit competitors of skimping on serving sizes, but that doesn’t seem to be the case with Hello Fresh. Customers are generally happy with how much they get out of their boxes.
And if you’re just not sure you’ll find a meal to fit you — or your family’s — taste buds, take a look at this week’s menu online before you sign up.
When’s the next Hello Fresh sale?
Signing up for Hello Fresh emails will save you $15 off your first box. Plus, Hello Fresh gives its customers an easy way to save even more money: Just refer your friends! Your friend will get $40 off their first delivery and you’ll get $20 off your next box.
Pros and cons
- Quality products. Hello Fresh commits to high-quality ingredients in packaging that results in fresh arrival, ready to cook.
- Cancel or pause anytime. Manage, change or cancel your plan from your computer or through Hello Fresh’s app.
- Multiple ways to reach support. Hello Fresh’s Customer Care Team is available via chat, email or phone.
- A lot of packaging. With nearly every ingredient in its own package — even a clove of garlic — you could find Hello Fresh wasteful.
- Autopay can make canceling difficult. Customers complain about trouble canceling or catching orders before weekly automatic payments and shipments.
- Can be expensive for families. Hello Fresh is a solid option for two people. But if you’re single or feeding a family, it may not be the best option for your budget.
If you’re short on time but want to get back in the kitchen, Hello Fresh can hook you up with quality ingredients and hand-crafted recipes created by dietitians in the know.