Fees | ★★★★★ 3/5 | It charges no commissions, and annual management fees are average. Crypto trading fees are higher than the competition. |
Available securities | ★★★★★ 3/5 | Access stocks, ETFs and crypto |
Customer support | ★★★★★ 4/5 | Contact support in two ways, but calling isn’t an option. |
Mobile app | ★★★★★ 4.6/5 | The mobile app is well-reviewed on the Apple App Store. |
Research and tools | ★★★★★ 3/5 | It offers easy-to-digest market intelligence but no charting capabilities. |
Reliability | ★★★★★ 5/5 | We didn’t find any reports of service outages. |
To learn how our star ratings are calculated, read the methodology at the bottom of the page.
Domain Money is a newcomer to the stock and crypto-investing market, but its key features are good for beginners:
- It offers both self-directed and managed investment options, which gives beginners the ability to dip their toes into the market themselves or invest under the guidance of experts.
- Its commission-free stock and ETF trading lets beginners enter the market at a low cost.
- Unlike many other brokerages, it has a focus on emerging markets, with portfolios that offer exposure to crypto, the metaverse and more.
- Customers rave about the platform’s user experience, which makes investing easier and more appealing.
Importantly, Domain Money has only been on the market for about six months, so it’s long-term viability in an overcrowded market is unknown. Its account and investment options are also limited. It doesn’t offer retirement accounts or assets beyond stocks, ETFs and crypto. Experienced traders and investors looking to build long-term wealth through tax-advantaged accounts may want to look elsewhere.
While it offers self-directed investing options, Domain Money spotlights its professionally managed portfolios of stocks and crypto. Investors have five portfolios to choose from:
- Domain Core: invested 100% in stocks focused on technological innovations
- Domain Access: invested in 80% stocks and 20% cryptocurrency
- Domain Balanced: invested in 50% stocks and 50% cryptocurrency
- Domain Edge: invested 100% in cryptocurrencies
- Domain Metaverse: invested in metaverse stocks and cryptocurrencies
The annual management fees for these are about average. But a minimum investment requirement of between $100 and $500 could exclude beginners without a lot of starting capital. That said, it’s worth a look for investors who want guidance but aren’t interested in a robo-adviser.
Domain Money’s investment options are fairly basic, offering access only to:
For beginners getting started in the market, this is probably enough. More experienced investors looking to expand their portfolios will likely fare better with more advanced platforms.
Domain Money is especially convenient for:
- New investors. $0 stock trades and a 1% MER for managed portfolios makes this platform highly accessible to beginner investors.
- Mobile users. Domain Money’s existing customers applaud its mobile platform and user experience.
- Hands-off investors. Choose from five professionally managed portfolios of stocks and crypto.
While Domain Money charges no fees for trading stocks and ETFs, it charges a 1.49% fee to buy or sell crypto. This is a common fee among both crypto exchanges and stock trading platforms, but a 1.49% fee is slightly higher than the competition. For instance, crypto exchange Coinbase charges a flat 1% transaction fee on all cryptocurrency transactions, while Binance charges just 0.10% on each transaction. Meanwhile, Robinhood charges nothing for crypto trades.
Domain Money also charges a 1% annual management fee for its managed portfolios, which is assessed on a monthly basis. Portfolio management fees for human-led portfolios typically range from 0.20% to 2%, so it lands in the middle of the pack.
Sign up for Domain Money through the app or online. To sign up online:
- Navigate to Domain Money’s homepage and select Get Started.
- Enter your email address and select Continue to receive a verification email.
- Create a password and verify your identity by providing your phone number. Select Continue, and then enter the verification code sent to your mobile phone.
- Provide your name, address, date of birth and Social Security number. Then, answer some regulatory questions.
- Provide information about your employment status, annual income, net worth, primary source of funds for investing and investing style.
- Agree to Domain Money’s terms and conditions.
Once your account is established, connect your bank account to start investing.
To open an account, you need to meet certain identity verification requirements. You must:
- Be a US resident
- Live in the US at a valid residential address
- Be 18 or older
- Have a valid Social Security number
Domain Money offers easy-to-digest market and asset insights that give investors a high level overview of an investment. This includes things like:
- A basic chart
- Key indicators like market cap and shares outstanding
- Aggregate buy, sell or hold analyst ratings
- Price targets
- A social sentiment indicator that gives you a real-time pulse on market consensus view for an asset
- Key financials figures, such as earnings and income statement highlights
- News
Domain Money’s snapshot approach to market research may be suitable for beginners who are just getting started analyzing investments. But investors or traders looking for advanced charting capabilities and in-depth research tools to better inform their trading decisions and timing will likely feel there’s more to be desired.
Pros
- Zero commissions on self-directed trades. No commission stock and ETF trading improves investment returns and gives you all the control over your investments.
- User-friendly mobile app. Explore and make trades from a sophisticated mobile platform.
- Active portfolio management. Choose between six curated portfolios of stocks and crypto actively managed by human investment experts.
- Upcoming products. Domain Money is planning to launch a crypto rewards credit card and a feature that lets customers borrow in cash up to 40% of their portfolio balance without having to sell any securities. Customers will also soon be able to earn rewards on crypto held with Domain.
Cons
- Limited securities and account options. Domain Money doesn’t offer mutual fund, bond, option or OTC stock trading, nor does it offer tax-advantaged retirement accounts.
- Minimum investment requirements. Domain Money’s portfolios require minimum investments of between $100–$500, which could exclude some beginner investors.
- Long-term success is unknown. Having only launched in January 2022, we don’t yet know the long-term viability of the company or its portfolios’ returns.
Yes, Domain Money is a legitimate company. It was founded in 2021 by Adam Dell, the former Head of Product at Marcus by Goldman Sachs, and officially launched in January 2022.
The company has raised $33 million to date from a number of prominent investors, including Bessemer Venture Partners, Maveron, RRE Ventures, Salesforce founder and CEO Marc Benioff and former chairman of the Commodity Futures Trading Commission (CFTC) Chris Giancarlo.
Domain Money portfolios are managed by Domain Money Advisors, LLC, an investment advisor registered with the US Securities and Exchange Commission (SEC). But Domain Money is not a broker-dealer — all securities trades are processed directly by Apex, similar to Sofi Invest and Stash.
Domain Money uses several security features to help keep customers’ money safe, including passwordless authentication, two-factor authentication and magic links.
Cash, crypto and stocks are also held in insured accounts. Domain Money cash is held with WebBank, which is FDIC-insured up to $250,000. Stocks and ETFs are held with Apex and are SIPC insured up to $500,000. Crypto assets held in hot storage with Gemini are insured by Gemini against ​​breaches or hacks of its systems.
Domain Money doesn’t specifically disclose on its website how it makes money, but a representative we contacted said the company makes money by charging fees for crypto trades as well as the 1% annual management fee for customers who are invested with Strategies — the platform’s collection of curated portfolios.
Being such a new company, Domain Money hasn’t gathered any reviews across any of the major review sites as of June 2022, such as the Better Business Bureau (BBB) and Trustpilot.
That said, the reviews available on the Apple Apple Store are overwhelmingly positive. The platform only has around 275 reviews to date but most are five-star. Satisfied customers commend the company’s customer service and user-friendly and intuitive app. These are some of the most important things in a stock trading platform, so we think Domain Money is off to a good start.
BBB rating | None |
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BBB accredited | None |
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BBB customer rating | None |
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TrustScore | N/A |
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Google Play app reviews | None |
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Apple App Store app reviews | 4.6 out of 5 stars based on 279 reviews |
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Data last updated | June 2022 |
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Contact Domain Money support by in-app message or email
There are two ways you can get in touch with customer service:
- Message via its app 24/7/365. Domain Money will reply during its hours of operation, which are Monday to Friday, 9:00 a.m. to 6:00 p.m. ET.
- Email support@domainmoney.com
Beginner investors looking for human-led active portfolio management should mull over how Domain Money could fit into their investment strategy. But investors looking for alternatives to Domain Money should consider the following:
- If you want automated investing for less: Consider investing with a robo-advisor like Wealthfront, Betterment or M1 Finance. All three offer portfolio management for 0.25% annually or less, automated rebalancing and access to tax-advantaged retirement accounts.
- If you want to avoid crypto trading fees altogether: Robinhood might be a good place to start. It’s one of the few platforms that doesn’t charge fees to buy or sell crypto and it has a similar user-friendly platform.
Alternatively, compare brokers by asset types, trading fees and minimum deposit amounts. Select Go to site to sign up for an account.
How we rate trading platforms
★★★★★ 5/5 — Excellent
★★★★★ 4/5 — Good
★★★★★ 3/5 — Average
★★★★★ 2/5 — Subpar
★★★★★ 1/5 — Poor
We analyze top online trading platforms and rate them one to five stars based on factors that are most important to you. These factors include fees, securities available for trade, customer support, customer feedback, platform resources and overall reliability.
For a complete breakdown of how we score each category, read the
full methodology of how we rate trading platforms.
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