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How to buy Disney stock

Buying stock in Disney is simple — but it's worth taking some time to dig into the company's financials.

Disney is one of the most recognizable entertainment companies in the world, and that reputation contributes to the popularity of its stock. But that popularity only goes so far — the stock lost value last year.

Its five-year history is much rosier, and the COVID-19 pandemic negatively affected a lot of companies. If you're confident in the future of the company, you can buy shares in just a few steps. If you're on the fence, its worth digging into the company's financials.

How to buy shares using a brokerage

One of the most popular ways to buy shares is through an online brokerage. Most brokerages these days don't charge commission fees, so they’re much cheaper than Disney’s direct stock purchase plan. They allow you to buy thousands of stocks on a single platform, but you generally need Internet access.

To buy Disney shares:

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol — DIS — and research it before deciding if it’s a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches your desired price.
  6. Check on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

How to buy shares directly

Through a partnership with Computershare, Disney offers direct stock purchases. But this option has high fees and minimums, including:

  • Enrollment fee. $20.
  • Sales fee. $20 to $25, depending on order type, plus $0.02/share.
  • Investment fees. $1 for automatic investments, or $7 if you pay by check.
  • Minimum deposit. $200, or four payments of $50.

These fees make investing directly through Disney and Computershare the pricier option, with little upside. This program does offer the ability to buy shares over the phone, which means it’s worth considering if you don’t have a computer or a phone with Internet access. The website also lists the ability to automatically reinvest dividends as a feature, but that’s offered by most brokerages.

Is it a good time to buy Walt Disney Company stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Walt Disney Company shares at a glance

Information last updated 2022-09-23.
Open$100.62
High$101.18
Low$98.02
Close$99.50
Previous close$102.16
Change $-2.66
Change % -2.6038%
Volume 11,818,147
Information last updated 2022-09-20.
52-week range$90.23 - $179.63
50-day moving average $109.36
200-day moving average $124.86
Wall St. target price$184.11
PE ratio 64.2176
Dividend yield $0 (0%)
Earnings per share (TTM) $1.70

Walt Disney Company stock price (NYSE: DIS)

Use our graph to track the performance of DIS stocks over time.

Walt Disney Company price performance over time

Historical closes compared with the close of $99.5 from 2022-09-23

1 week (2022-09-14) -11.56%
1 month (2022-08-22) -14.18%
3 months (2022-06-21) N/A
6 months (2022-03-24) -28.40%
1 year (2021-09-24) -43.47%
2 years (2020-09-25) -19.76%
3 years (2019-09-25) 133.09
5 years (2017-09-25) 99.57

Walt Disney Company financials

Revenue TTM $81.1 billion
Operating margin TTM 8.39%
Gross profit TTM $22.3 billion
Return on assets TTM 2.09%
Return on equity TTM 3.44%
Profit margin 3.87%
Book value $51.28
Market capitalisation $199 billion

TTM: trailing 12 months

Walt Disney Company share price volatility

Over the last 12 months, Walt Disney Company's shares have ranged in value from as little as $90.23 up to $179.63. A popular way to gauge a stock's volatility is its "beta".

DIS.US volatility(beta: 1.2)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Walt Disney Company's is 1.2022. This would suggest that Walt Disney Company's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Walt Disney Company overview

The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. It operates through two segments, Disney Media and Entertainment Distribution; and Disney Parks, Experiences and Products. The company engages in the film and episodic television content production and distribution activities, as well as operates television broadcast networks under the ABC, Disney, ESPN, Freeform, FX, Fox, National Geographic, and Star brands; and studios that produces motion pictures under the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar, and Searchlight Pictures banners. It also offers direct-to-consumer streaming services through Disney+, Disney+ Hotstar, ESPN+, Hulu, and Star+; sale/licensing of film and television content to third-party television and subscription video-on-demand services; theatrical, home entertainment, and music distribution services; staging and licensing of live entertainment events; and post-production services by Industrial Light & Magic and Skywalker Sound. In addition, the company operates theme parks and resorts, such as Walt Disney World Resort in Florida; Disneyland Resort in California; Disneyland Paris; Hong Kong Disneyland Resort; and Shanghai Disney Resort; Disney Cruise Line, Disney Vacation Club, National Geographic Expeditions, and Adventures by Disney as well as Aulani, a Disney resort and spa in Hawaii; licenses its intellectual property to a third party for the operations of the Tokyo Disney Resort; and provides consumer products, which include licensing of trade names, characters, visual, literary, and other IP for use on merchandise, published materials, and games. Further, it sells branded merchandise through retail, online, and wholesale businesses; and develops and publishes books, comic books, and magazines. The Walt Disney Company was founded in 1923 and is based in Burbank, California.

Is Walt Disney Company stock undervalued or overvalued?

Valuing Walt Disney Company stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Walt Disney Company's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Walt Disney Company's P/E ratio

Walt Disney Company's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 64x. In other words, Walt Disney Company shares trade at around 64x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Walt Disney Company's PEG ratio

Walt Disney Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6689. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Walt Disney Company's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Walt Disney Company's EBITDA

Walt Disney Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $11.9 billion.

The EBITDA is a measure of a Walt Disney Company's overall financial performance and is widely used to measure a its profitability.

Walt Disney Company's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Walt Disney Company.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Walt Disney Company's total ESG risk score

Total ESG risk: 23.2

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Walt Disney Company's overall score of 23.2 (as at 12/31/2018) is excellent – landing it in it in the 16th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Walt Disney Company is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Walt Disney Company's environmental score

Environmental score: 6.53/100

Walt Disney Company's environmental score of 6.53 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Walt Disney Company is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Walt Disney Company's social score

Social score: 13.06/100

Walt Disney Company's social score of 13.06 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Walt Disney Company is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Walt Disney Company's governance score

Governance score: 15.61/100

Walt Disney Company's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Walt Disney Company is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Walt Disney Company's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Walt Disney Company scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Walt Disney Company has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Walt Disney Company was last rated for ESG on: 2019-01-01.

Total ESG score 23.2
Total ESG percentile 15.68
Environmental score 6.53
Environmental score percentile 8
Social score 13.06
Social score percentile 8
Governance score 15.61
Governance score percentile 8
Level of controversy 2

Walt Disney Company share dividends

We're not expecting Walt Disney Company to pay a dividend over the next 12 months.

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Frequently asked questions

What percentage of Walt Disney Company is owned by insiders or institutions?
Currently 0.129% of Walt Disney Company shares are held by insiders and 63.715% by institutions.
How many people work for Walt Disney Company?
Latest data suggests 152,000 work at Walt Disney Company.
When does the fiscal year end for Walt Disney Company?
Walt Disney Company's fiscal year ends in September.
Where is Walt Disney Company based?
Walt Disney Company's address is: 500 South Buena Vista Street, Burbank, CA, United States, 91521
What is Walt Disney Company's ISIN number?
Walt Disney Company's international securities identification number is: US2546871060
What is Walt Disney Company's CUSIP number?
Walt Disney Company's Committee on Uniform Securities Identification Procedures number is: 254687106

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