How to buy The Southern Company stock

The Southern Company is an utilities-regulated electric business based in the US. The Southern Company shares (SO) are listed on the NYSE and all prices are listed in US Dollars. The Southern Company employs 27,423 staff and has a trailing 12-month revenue of around USD$20.4 billion.

How to buy shares in The Southern Company

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for The Southern Company. Find the stock by name or ticker symbol: SO. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until The Southern Company reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of The Southern Company, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of The Southern Company. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

The Southern Company share price

Use our graph to track the performance of SO stocks over time.

The Southern Company shares at a glance

• Key figures

Information last updated 2021-02-24.

52-week range	USD$40.1504 - USD$65.6032
50-day moving average	USD$60.0358
200-day moving average	USD$58.1539
Wall St. target price	USD$64.04
PE ratio	20.1092
Dividend yield	USD$2.54 (4.28%)
Earnings per share (TTM)	USD$2.93

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Is it a good time to buy The Southern Company stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of The Southern Company by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

The Southern Company financials

Revenue TTM	USD$20.4 billion
Operating margin TTM	25.69%
Gross profit TTM	USD$9.9 billion
Return on assets TTM	2.71%
Return on equity TTM	9.56%
Profit margin	15.31%
Book value	$26.477
Market capitalisation	USD$62.3 billion

TTM: trailing 12 months

Shorting The Southern Company shares

There are currently 8.1 million The Southern Company shares held short by investors – that's known as The Southern Company's "short interest". This figure is 8% down from 8.8 million last month.

There are a few different ways that this level of interest in shorting The Southern Company shares can be evaluated.

The Southern Company's "short interest ratio" (SIR)

The Southern Company's "short interest ratio" (SIR) is the quantity of The Southern Company shares currently shorted divided by the average quantity of The Southern Company shares traded daily (recently around 3.9 million). The Southern Company's SIR currently stands at 2.07. In other words for every 100,000 The Southern Company shares traded daily on the market, roughly 2070 shares are currently held short.

However The Southern Company's short interest can also be evaluated against the total number of The Southern Company shares, or, against the total number of tradable The Southern Company shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Southern Company's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 The Southern Company shares in existence, roughly 10 shares are currently held short) or 0.0077% of the tradable shares (for every 100,000 tradable The Southern Company shares, roughly 8 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against The Southern Company.

Find out more about how you can short The Southern Company stock.

The Southern Company's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like The Southern Company.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

The Southern Company's total ESG risk score

Total ESG risk: 30.08

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and The Southern Company's overall score of 30.08 (as at 01/01/2019) is pretty weak – landing it in it in the 64th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like The Southern Company is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

The Southern Company's environmental score

Environmental score: 12.26/100

The Southern Company's environmental score of 12.26 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that The Southern Company is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

The Southern Company's social score

Social score: 11.85/100

The Southern Company's social score of 11.85 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that The Southern Company is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

The Southern Company's governance score

Governance score: 4.97/100

The Southern Company's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that The Southern Company is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

The Southern Company's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. The Southern Company scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that The Southern Company has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

The Southern Company was last rated for ESG on: 2019-01-01.

Total ESG score	30.08
Total ESG percentile	63.54
Environmental score	12.26
Environmental score percentile	2
Social score	11.85
Social score percentile	2
Governance score	4.97
Governance score percentile	2
Level of controversy	2

Have The Southern Company's shares ever split?

The Southern Company's shares were split on a 10000:6109 basis on 3 April 2001. So if you had owned 6109 shares the day before before the split, the next day you'd have owned 10000 shares. This wouldn't directly have changed the overall worth of your The Southern Company shares – just the quantity. However, indirectly, the new 38.9% lower share price could have impacted the market appetite for The Southern Company shares which in turn could have impacted The Southern Company's share price.

The Southern Company share price volatility

Over the last 12 months, The Southern Company's shares have ranged in value from as little as $40.1504 up to $65.6032. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while The Southern Company's is 0.4306. This would suggest that The Southern Company's shares are less volatile than average (for this exchange).

The Southern Company overview

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates in four segments: Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy facilities and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. It owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 42 solar facilities, 10 wind facilities, and 1 biomass facility; and constructs, operates, and maintains 75,585 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8 million electric and gas utility customers. It also provides products and services in the areas of energy efficiency, and utility infrastructure. In addition, the company offers digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Frequently asked questions

• What percentage of The Southern Company is owned by insiders or institutions?

  Currently 0.133% of The Southern Company shares are held by insiders and 59.828% by institutions.

• How many people work for The Southern Company?

  Latest data suggests 27,423 work at The Southern Company.

• When does the fiscal year end for The Southern Company?

  The Southern Company's fiscal year ends in December.

• Where is The Southern Company based?

  The Southern Company's address is: 30 Ivan Allen Jr. Boulevard, N.W., Atlanta, GA, United States, 30308

• What is The Southern Company's ISIN number?

  The Southern Company's international securities identification number is: US8425871071

• What is The Southern Company's CUSIP number?

  The Southern Company's Committee on Uniform Securities Identification Procedures number is: 842587107