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How to buy The Southern Company stock
Learn how to easily invest in The Southern Company stock.
The Southern Company is an utilities-regulated electric business based in the US. The Southern Company shares (SO) are listed on the NYSE and all prices are listed in US Dollars. The Southern Company employs 27,700 staff and has a trailing 12-month revenue of around 0.00.
How to buy shares in The Southern Company
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – SO – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
What's in this guide?
- SO shares summary
- Compare share dealing platforms
- Is SO stock a buy or sell?
- Stock performance over time
- Is SO suitable for ethical investing?
- Are SO shares over-valued?
- The Southern Company's financials
- How volatile are SO shares?
- Does The Southern Company pay a dividend?
- Have SO shares ever split?
- Other common questions
The Southern Company stock price (NYSE: SO)Use our graph to track the performance of SO stocks over time.
The Southern Company shares at a glance
|Latest market close||$67.88|
|52-week range||$54.98 - $69.23|
|50-day moving average||$65.16|
|200-day moving average||$64.25|
|Wall St. target price||$68.18|
|Dividend yield||$2.6 (3.85%)|
|Earnings per share (TTM)||$2.81|
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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.
Is it a good time to buy The Southern Company stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
The Southern Company price performance over time
|1 week (2022-01-14)||-1.14%|
|1 month (2021-12-21)||2.24%|
|3 months (2021-10-21)||5.80%|
|6 months (2021-07-21)||8.05%|
|1 year (2021-01-21)||13.36%|
|2 years (2020-01-21)||-0.35%|
|3 years (2019-01-18)||43.75%|
|5 years (2017-01-20)||38.36%|
Is The Southern Company stock undervalued or overvalued?
Valuing The Southern Company stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of The Southern Company's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
The Southern Company's P/E ratio
The Southern Company's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 21x. In other words, The Southern Company shares trade at around 21x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
The Southern Company's PEG ratio
The Southern Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.4923. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Southern Company's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
The Southern Company's EBITDA
The Southern Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $9 billion.
The EBITDA is a measure of a The Southern Company's overall financial performance and is widely used to measure a its profitability.
The Southern Company financials
|Revenue TTM||$22.5 billion|
|Operating margin TTM||22.63%|
|Gross profit TTM||$9.9 billion|
|Return on assets TTM||2.53%|
|Return on equity TTM||1051.28%|
|Market capitalisation||$72.8 billion|
TTM: trailing 12 months
The Southern Company's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like The Southern Company.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
The Southern Company's total ESG risk score
Total ESG risk: 30.08
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and The Southern Company's overall score of 30.08 (as at 12/31/2018) is pretty weak – landing it in it in the 64th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like The Southern Company is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
The Southern Company's environmental score
Environmental score: 12.26/100
The Southern Company's environmental score of 12.26 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that The Southern Company is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
The Southern Company's social score
Social score: 11.85/100
The Southern Company's social score of 11.85 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that The Southern Company is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
The Southern Company's governance score
Governance score: 4.97/100
The Southern Company's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that The Southern Company is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
The Southern Company's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. The Southern Company scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that The Southern Company has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
|Total ESG score||30.08|
|Total ESG percentile||63.54|
|Environmental score percentile||2|
|Social score percentile||2|
|Governance score percentile||2|
|Level of controversy||2|
The Southern Company share dividends
Dividend payout ratio: 74.43% of net profits
Recently The Southern Company has paid out, on average, around 74.43% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.85% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), The Southern Company shareholders could enjoy a 3.85% return on their shares, in the form of dividend payments. In The Southern Company's case, that would currently equate to about $2.6 per share.
The Southern Company's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.
The Southern Company's most recent dividend payout was on 6 March 2022. The latest dividend was paid out to all shareholders who bought their shares by 11 November 2021 (the "ex-dividend date").
Have The Southern Company's shares ever split?
The Southern Company's shares were split on a 10000:6109 basis on 2 April 2001. So if you had owned 6109 shares the day before before the split, the next day you'd have owned 10000 shares. This wouldn't directly have changed the overall worth of your The Southern Company shares – just the quantity. However, indirectly, the new 38.9% lower share price could have impacted the market appetite for The Southern Company shares which in turn could have impacted The Southern Company's share price.
The Southern Company share price volatility
Over the last 12 months, The Southern Company's shares have ranged in value from as little as $54.983 up to $69.23. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while The Southern Company's is 0.5058. This would suggest that The Southern Company's shares are less volatile than average (for this exchange).
The Southern Company overview
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates in four segments: Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy and battery energy storage projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. It owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 44 solar facilities, 13 wind facilities, 1 fuel cell facility, and 1 battery storage facility; and constructs, operates, and maintains 75,924 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8. 6 million electric and gas utility customers. It also provides products and services in the areas of energy efficiency, and utility infrastructure.
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Frequently asked questionsWhat percentage of The Southern Company is owned by insiders or institutions?
Currently 0.183% of The Southern Company shares are held by insiders and 60.496% by institutions. How many people work for The Southern Company?
Latest data suggests 27,700 work at The Southern Company. When does the fiscal year end for The Southern Company?
The Southern Company's fiscal year ends in December. Where is The Southern Company based?
The Southern Company's address is: 30 Ivan Allen Jr. Boulevard, N.W., Atlanta, GA, United States, 30308 What is The Southern Company's ISIN number?
The Southern Company's international securities identification number is: US8425871071 What is The Southern Company's CUSIP number?
The Southern Company's Committee on Uniform Securities Identification Procedures number is: 842587107
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