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How to buy Authentic Brands Group (AUTH) stock when it goes public

Here's everything we know so far about the Authentic Brands Group IPO.

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By

Sheri Bechtel

Updated

Fact checked

Authentic Brands, parent company of brands like Forever 21, Juicy Couture and Brooks Brothers, announced Nov. 21 that funds advised by CVC Capital Partners (CVC) and HPS Investment Partners (HPS) are making major investments that value the company at $12.7 billion.

That will push any IPO into 2023 or 2024.

What we know about the Authentic Brands Group IPO

Apparel company Authentic Brands Group LLC was reportedly in talks to conduct an IPO. That is delayed into 2023 or 2024, CEO Jamie Salter told CNBC.

How to buy Authentic Brands Group stock when it starts trading

Once Authentic Brands Group goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – AUTH – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

Finder's picks for buying Authentic Brands Group stock when it goes public

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How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. Looking at the performance of similar companies can help you decide if now is a good time to buy Authentic Brands Group stock.

See how the following stocks are performing, and view details like market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield.

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