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How to buy Authentic Brands Group (AUTH) stock when it goes public

Here's everything we know so far about the Authentic Brands Group IPO.

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Sheri Bechtel
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Authentic Brands, parent company of brands like Forever 21, Juicy Couture and Brooks Brothers, has filed a Form S-1 with the US Securities and Exchange Commission, the first step towards conducting its initial public offering, which is expected to wrap later this year. We'll update this page as new information becomes available.

What we know about the Authentic Brands Group IPO

Apparel company Authentic Brands Group LLC is reportedly in talks to conduct an IPO. The parent company of brands like Juicy Couture and Forever 21, could go public later this year.

Authetic is seeking a $10 billion valuation, according to insiders.

The company was valued at more than $4 billion in an $875 million funding round from BlackRock in 2019.

How to buy shares in Authentic Brands Group when it goes public

Once Authentic Brands Group goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – AUTH – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Authentic Brands Group can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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