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Media stocks

Ready to invest in the broadcasting industry? Consider these 7 stocks.

The best media stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

7 media stocks to watch

We round up a selection of stocks in or related to the broadcasting industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

  1. Paramount Global (VIAC)
  2. Sirius XM Holding (SIRI)
  3. Sinclair Broadcast Group (SBGI)
  4. Nexstar Broadcasting Group (NXST)
  5. EWScripps Co Class A (SSP)
  6. Saga Communications (SGA)
  7. Cumulus Media Inc Class A (CMLS)

Compare trading platforms

Compare online trading platforms by fees, asset types and bonuses to find the best for your investment in media stocks.
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Name Product Asset types Signup bonus
eToro
Stocks, ETFs, Cryptocurrency
$10
when you sign up and deposit $100
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Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.
SoFi Invest
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$10 - $100
when you open an account and place a first crypto trade of $50 - $5,000+
A free way to invest in most equities.
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Stocks, Options, ETFs, Cryptocurrency
$200 in US stocks
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Stocks, Options, ETFs, Cryptocurrency
Get a free stock
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Axos Bank Self Directed Investing
Stocks
$150
when you open an account and deposit at least $1500.
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Take a deeper dive into media stocks

If you're interested in investing in the broadcasting industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. Paramount Global (VIAC)

ViacomCBS Inc. operates as a media and entertainment company worldwide. The company operates through TV Entertainment, Cable Networks, and Filmed Entertainment segments.

Paramount Global stock opened the day at $31.15 after a previous close of $31.12. The latest price was $30.18 (25-minute delay). Paramount Global is listed on the NASDAQ and has a trailing 12-month revenue of around USD28.6 billion.

  • Market capitalization: $19,258,916,864
  • P/E ratio: 4.2191
  • PEG ratio: 0.7219

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2. Sirius XM Holding (SIRI)

Sirius XM Holdings Inc. provides satellite radio services on a subscription fee basis in the United States. It broadcasts music, sports, entertainment, comedy, talk, news, traffic, and weather channels, including various music genres, such as rock, pop and hip-hop, country, dance, jazz, Latin, and classical; live play-by-play sports from various leagues and colleges; various talk and entertainment channels for a range of audiences; national, international, and financial news; and limited run channels.

Sirius XM Holding stock opened the day at $6.12 after a previous close of $6.21. The latest price was $6.22 (25-minute delay). Sirius XM Holding is listed on the NASDAQ, has a trailing 12-month revenue of around USD$8.8 billion and employs 5,590 staff.

  • Market capitalization: $24,443,305,984
  • P/E ratio: 17.7429
  • PEG ratio: 1.758

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3. Sinclair Broadcast Group (SBGI)

Sinclair Broadcast Group, Inc. operates as a media company in the United States. The company operates in two segments, Broadcast and Local Sports.

Sinclair Broadcast Group stock opened the day at $30.19 after a previous close of $29.79. The latest price was $30.26 (25-minute delay). Sinclair Broadcast Group is listed on the NASDAQ, has a trailing 12-month revenue of around USD$5.9 billion and employs 11,500 staff.

  • Market capitalization: $1,461,397,888
  • P/E ratio: 0.6779
  • PEG ratio: 0.8868

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4. Nexstar Broadcasting Group (NXST)

Nexstar Media Group, Inc. , a television broadcasting and digital media company, focuses on the acquisition, development, and operation of television stations and interactive community websites and digital media services in the United States. The company offers free programming to television viewing audiences.

Nexstar Broadcasting Group stock opened the day at $144.86 after a previous close of $143.50. The latest price was $147.10 (25-minute delay). Nexstar Broadcasting Group is listed on the NASDAQ, has a trailing 12-month revenue of around USD$4.7 billion and employs 11,160 staff.

  • Market capitalization: $6,581,052,416
  • P/E ratio: 7.926
  • PEG ratio: 1.3507

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5. EWScripps Co Class A (SSP)

The E. W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local and national media brands. The company operates through Local Media, Scripps Network, and Other segments.

EWScripps Co Class A stock opened the day at $19.43 after a previous close of $19.14. The latest price was $19.95 (25-minute delay). EWScripps Co Class A is listed on the NASDAQ, has a trailing 12-month revenue of around USD$2.3 billion and employs 5,600 staff.

  • Market capitalization: $1,065,285,440
  • P/E ratio: 13.7527
  • PEG ratio: 12.81

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6. Saga Communications (SGA)

Saga Communications, Inc. , a broadcast company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, adult hits, top 40, country, country legends, mainstream/hot/soft adult contemporary, pure oldies, classic rock, and news/talk.

Saga Communications stock opened the day at $21.97 after a previous close of $21.92. The latest price was $22.60 (25-minute delay). Saga Communications is listed on the NASDAQ, has a trailing 12-month revenue of around USD$111 million and employs 570 staff.

  • Market capitalization: $153,439,504
  • P/E ratio: 13.2031
  • PEG ratio: 0

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7. Cumulus Media Inc Class A (CMLS)

Cumulus Media Inc. , an audio-first media company, owns and operates radio stations in the United States. It owns and operates 406 stations in 86 markets, as well as approximately 9,500 affiliated stations through Westwood One.

Cumulus Media Inc Class A stock opened the day at $13.86 after a previous close of $13.86. The latest price was $14.11 (25-minute delay). Cumulus Media Inc Class A is listed on the NASDAQ, has a trailing 12-month revenue of around USD$946.8 million and employs 2,588 staff.

  • Market capitalization: $163,820,848
  • P/E ratio: 4.2989
  • PEG ratio: -0.09

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How to buy media stocks

Sign up with an online broker or platform to invest in one or more of these media stocks.

  1. Compare share trading platforms. Use our comparison table to narrow down top brokers by fees and bonuses.
  2. Open and fund your brokerage account. You’ll need personal and financial details, like your contact and bank information.
  3. Search for the stock you're interested in. Find the stock by name or ticker symbol, like VIAC or SIRI.
  4. Decide on how many to buy. Some brokers will allow you to purchase fractional shares, while others require you to purchase whole shares.
  5. Choose an order type. Invest in the media stocks now with a market order or use a limit order to delay your purchase until the stock reaches your desired price.
  6. Buy the stock. Tap or click the Buy button on your brokerage account. Once you’ve invested in the broadcasting industry, track how your stock performs to decide when it’s time to sell.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Bottom line

While it’s possible to turn a profit investing in media stocks, keep in mind that — like any investment — media stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the broadcasting industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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