UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).
It's here! #1 bestselling author Stephenie Meyer makes a triumphant return to the world of Twilight with this highly-anticipated companion: the iconic love story of Bella and Edward told from the vampire's point of view. When Edward Cullen and Bella Swan met in Twilight, an iconic love story was born. But until now, fans have heard only Bella's side of the story. At last, readers can experience Edward's version in the long-awaited companion novel, Midnight Sun. This unforgettable tale as told through Edward's eyes takes on a new and decidedly dark twist. Meeting Bella is both the most unnerving and intriguing event he has experienced in all his years as a vampire. As we learn more fascinating details about Edward's past and the complexity of his inner thoughts, we understand why this is the defining struggle of his life. How can he justify following his heart if it means leading Bella into danger? In Midnight Sun, Stephenie Meyer transports us back to a world that has captivated millions of readers and brings us an epic novel about the profound pleasures and devastating consequences of immortal love.
Brandon Stanton’s new book, Humans—his most moving and compelling book to date—shows us the world. Brandon Stanton created Humans of New York in 2010. What began as a photographic census of life in New York City, soon evolved into a storytelling phenomenon. A global audience of millions began following HONY daily. Over the next several years, Stanton broadened his lens to include people from across the world. Traveling to more than forty countries, he conducted interviews across continents, borders, and language barriers. Humans is the definitive catalogue of these travels. The faces and locations will vary from page to page, but the stories will feel deeply familiar. Told with candor and intimacy, Humans will resonate with readers across the globe—providing a portrait of our shared experience.
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt by Sinan Aral
"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"--
Ultimate Guide to Social Media Marketing by Eric Butow
Publisher: Entrepreneur Press
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
#makechichappen: Your 52 Week Social Media Game Plan by Melanie Mitro
Publisher: Chic Influencer, LLC
The #makechichappen 52 week social media game plan by Melanie Mitro and Katy Ursta of Chic Influencer will help the busy entreprenuer stay organized, craft a niche specific message, and create a comeback audience. The planner will help you simplify your social strategy and clarify your specific marketing message. We have also included resources, content starters, weekly planning, reflection and brainstorming activities.You will also have access to free online resources as well as a collaborative Facebook group.Let's make a move. Let's commit. We know you're serious about making chic happen and your business growth! Let's Make Chic Happen! After your purchase, please visit the free resource section on the Chic Influencer website to access your free accompanying resources and gain access to our #makechichappen Planner tribe closed Facebook group.
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