Seattle's Amazon (Nasdaq: AMZN) dominates e-commerce and cloud computing, with AWS providing the backbone for over 30% of the internet, driving the company’s profitability. Bezos is no longer at the helm, but Amazon has gone from strength to strength.
It has been growing and expanding into more areas like artificial intelligence (AI), streaming services and logistics. If you’re thinking about buying Amazon shares, remember that past performance doesn’t dictate future results and although Amazon stock has been on a monumental tear for decades, regulatory scrutiny and rising costs could impact future margins.
How to buy shares in Amazon
Open a brokerage account.Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
Fund your account.Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol.AMZN in this case.
Choose an order type.Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order.It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.
Latest updates for Amazon
January 28, 2026: Amazon confirmed it is making 16,000 redundancies in a bid to "remove bureaucracy" in the business. While the number sounds huge (and it is), Amazon employs a whopping 1.5m people globally.
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To make comparing even easier we came up with the Finder Score. Costs, features, ease and range of investments across 30+ platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the platform – simple.
These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
So how big is Amazon?
Rather um, big. In fact, this is how Amazon's market cap ($2.6 trillion) compares to the GDP of countries.
Countries with a smaller GDP than Amazon's market cap
Countries whose GDPs combined match Amazon's market cap
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The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $242.96
Amazon (AMZN) is only available on the Nasdaq stock exchange in the US (Nasdaq: AMZN). It is also a component of many leading stock market indices, including the Nasdaq 100, S&P 100 and S&P 500. In the UK, Amazon shares can be bought using a broker or trading platform that offers access to the Nasdaq.
There are currently 10.67 billion Amazon shares outstanding, which is the total number of all Amazon stock currently held by all its shareholders.
Jeff Bezos still owns more than 900 million Amazon shares, despite already selling over $7 billion worth in 2020 and $5.7 billion worth in 2025. This means he still owns at least 9% of all Amazon stock. He has said he plans to sell $1 billion to $2 billion of Amazon stock each year to fund his space exploration company Blue Origin.
MacKenzie Scott received around 19.7 million Amazon shares when she divorced Amazon CEO Jeff Bezos in 2019. Amazon had a 20:1 stock split in 2022 and Scott has since sold off some shares, so she now has around 81 million shares, according to a September 2025 SEC filing.
We're not expecting Amazon to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide or even consider a dividend ETF.
Amazon's address is: 410 Terry Avenue North, Seattle, WA, United States, 98109-5210
Amazon's shares were split on a 20:1 basis on 5 June 2022. So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.
It's as easy to sell Amazon as it is to buy! Here's how to sell Amazon shares that you already own.
Open your investment app. If you've got one with desktop access, you can log in online
Go to your portfolio. This should be in the main menu
Find your shares. You may be able to search your portfolio
Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
Sell your Amazon shares. Your investment platform will let you know when your shares are sold
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some Amazon shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Amazon shares.
Yes. When you investing in a US stock, you need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.
George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers.
He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active.
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