You're probably familiar with Google, it pretty much powers our entire lives — whether we're looking up directions to the airport, wondering how many miles per hour tortoises travel*, or finding out exactly how you can invest in major technology companies. If you're wondering if you can buy shares in Google, you can — sort of.
You can't invest in Google specifically, but you can invest in its parent company, Alphabet. Alphabet also owns Fitbit, Waze, Nest and YouTube, among many others so you'd be investing in all of these brands in one fell swoop.
*If you're wondering, it's about 0.13 to 0.3 mph.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
November 19, 2025: Nvidia dished up Wall-St-expectation-beating numbers on Wednesday, quelling fears of an AI bubble on the verge of bursting. Sales were up a whopping 62% YoY to $57b, against earlier hopes of $55b. Shares in tech stocks including Amazon, Meta, Microsoft and Google were bolstered by the news.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Rather um, big. In fact, this is how Google's market cap ($3.4 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Google (Alphabet)'s price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $276.41
| 1 week (2025-11-27) | -4.72% |
|---|---|
| 1 month (2025-11-04) | 9.12% |
| 3 months (2025-09-04) | 37.13% |
| 6 months (2025-06-04) | 63.98% |
| 1 year (2024-12-04) | 60.25% |
| 2 years (2023-12-04) | 104.28% |
| 3 years (2022-12-04) | 183.70% |
| 5 years (2020-12-04) | 217.60% |
Valuing a stock is incredibly difficult, let alone a "Magnificent 7" stock, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Google (Alphabet) P/E ratio, PEG ratio and EBITDA.
Google (Alphabet)'s current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 28x. In other words, Google (Alphabet)'s shares trade at around 28x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Google (Alphabet)'s "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.6147. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Google (Alphabet)'s future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Google (Alphabet)'s EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $145.2 billion (£108.8 billion).
The EBITDA is a measure of Google (Alphabet)'s overall financial performance and is widely used to measure a its profitability.
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