How to buy eToro shares

eToro has gone public on 14 May on the Nasdaq. Here's how you can get involved from the UK.

After filing for its initial public offering (IPO) on the Nasdaq on Monday 24 March 2025, Israeli multi-asset brokerage company eToro is now a publicly-traded company – meaning anyone can buy its shares. The IPO had a target price of $46-$50 per share but ended up coming in at an impressive $52. It trades under the ticker "ETOR".

How to buy shares in eToro

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. ETOR in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy eToro shares

Best for 0% commission stocks
eToro logo
Finder Award
Capital at risk. T&Cs apply.
Copy picks from top traders
Commission-free trades
Fractional shares
Get dividend payments
Best for uninvested cash
IG logo
Capital at risk. T&Cs apply.
Up to 8.5% interest on uninvested cash
11,000+ stocks & ETFs
Commission-free investing
Advanced trading tools
Best for fractional shares
XTB logo
Capital at risk. T&Cs apply.
Earn 4.5% on uninvested funds
Commission-free trades
Fractional shares
5,400+ stocks/ETFs

Fees calculator for buying eToro shares with popular apps

Find the cheapest way to buy eToro shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).

Quantity of shares

12
Platform Finder Score Account fee Min. initial deposit Trade cost Link
eToro logo
9 Excellent
£0 $100 £580.75
Go to siteCapital at risk
Freetrade logo
9.1 Excellent
£0 £0 £582.13
Go to siteCapital at risk
IG logo
9 Excellent
From £0 £0 £580.46
Go to siteCapital at risk
Robinhood logo
8.8 Great
£0 £0 £576.60
Go to siteCapital at risk
XTB logo
9.2 Excellent
£0 £0 £579.31
Go to siteCapital at risk
Hargreaves Lansdown logo
8.5 Great
£0 (0.45% for funds) £1 £594.14
Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Is it a good time to buy eToro stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View eToro's price performance, share price volatility, historical data and technicals.

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Historical closes compared with the last close of $64.15

1 week (2025-05-12)
1 month (2025-04-19)
3 months (2025-02-19)
6 months (2024-11-19)
1 year (2024-05-19)
2 years (2023-05-19)
3 years (2022-05-19)
5 years (2020-05-19)
Promoted
eToro
Invest in eToro shares
Finder AwardFree Trades
  • Over 5,500+ stocks from 20 exchanges
  • Free to open an account
  • Commission-free trading

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


Is eToro under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the eToro P/E ratio, PEG ratio and EBITDA.

eToro's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, eToro's shares trade at around 27x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, eToro's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

eToro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $214.5 million (£161.3 million).

The EBITDA is a measure of eToro's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

The eToro IPO

eToro had been trying to go public for a number of years. In 2022 it abandoned plans to go public under a special purpose acquisition company (SPAC), a blank check company that exists only as a means to bring another company public through an acquisition. Now, with a pro-crypto president in the White House, eToro has been able to file with healthy growth figures behind it. Based in Tel Aviv, the fintech company has drawn comparisons to Robinhood, which had its IPO back in 2021.

Frequently asked questions

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Deputy editor

George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active. See full bio

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