Wealthify lets you invest in a personal pension in a streamlined way with a simple app. You can choose between its portfolios based on how much risk you want to be exposed to and whether you fancy investing ethically.
Wealthify is a mobile and app-based investment platform which offers simple and effortless ways to invest. It’s technically a “robo-investor” despite not being fully automated.
Wealthify is backed by Aviva, which acquired a majority stake in 2017.
Wealthify’s pension is designed for people with no investment experience. Instead, you make use of its team of investment experts who build and manage your pension plan. This means that you don’t need to worry about selecting your own investments, all you have to do is choose a risk profile.
The risk profiles (known as “investment styles”) are:
When signing up, you get the option to choose your investment “theme”. You can choose between “original” which includes Wealthify’s classic investments from the UK and overseas, and “ethical” which is a mix of environmentally and socially responsible investments. This makes it easier to align your values with your investments.
The fees for Wealthify’s pension is the same as for its other products. You pay a percentage of the total value of your investments for its annual fee plus any investment costs, such as fund charges and market spread.
The fee is 0.6%, which drops to 0.3% for any portion that’s £100,000 or above and the investment costs work out at around 0.14% for Original Plans and 0.46% for Ethical.
However, one thing worth noting is that Wealthify has an extremely high minimum initial deposit amount of £5,000.
If you’ve already got a pension with another provider, you can transfer it in or you can create a new personal pension alongside those that you already have.
Wealthify is authorised and regulated by the Financial Conduct Authority (FCA), which means you could be entitled to compensation if it is found to be acting improperly.
Wealthify is also covered by the Financial Services Compensation Scheme, which means that you can receive compensation on investments up to £85,000 for Wealthify SIPP accounts if Wealthify were to go bust.
On customer review platforms, Wealthify has a ‘excellent’ rating of 4.6 stars out of 5 and over 3,100 reviews (updated August 2026).
The reviews are generally very positive on Trustpilot, highlighting the Wealthify’s easy to use platform and customer service. However, some customers have complained about the issues in regards to applications and payment processing.
We outline the pros and cons of withdrawing your whole pension as a cash lump sum, and why this could result in a high tax bill.
Should you trust Vanguard with your retirement savings? Discover the pros and cons of Vanguard’s pension.
Find out how tax works in pensions and how much tax relief you can claim.
If you’re self-employed, paying into a private pension is a great way to save for retirement, thanks to the tax benefits.
Find out how to find all your pensions and the rules and risks if you want to transfer or combine pensions.
Looking for the best pension fund to invest your pension in? We’ve found some of the best ones by their compound annual growth rate.
Explore the features of self-invested personal pensions and find the best SIPP for your pension pot based on its size and features.
This pension service offers freelancers and the self-employed a way to build up their pensions. Here’s all you need to know about Penfold.
Moneybox’s pension service can help track down your old pensions and put them into one pot. We take a closer look to see how it stacks up.
