£892.6 million to be spent on Easter 2018

24 Feb 2018

This year, Easter falls between March 30 and April 2. Here at Finder, we commissioned a survey to find out how much Brits are planning to spend over Easter, as well as our holiday plans for the long weekend.

The survey revealed that 88% of Brits (over 36 million people) have plans to celebrate Easter this year, and of these people, the average they plan on spending (including chocolates, gifts and entertainment but excluding travel) is £24.41. This equates to a projected £892.6 million to be spent over Easter this year.


Women are expected to spend an average of £23.53 over the Easter holidays whilst men are planning to be spending a little more, at £25.42. The generation expected to be spending the most is Gen X at an average of £27.25. Millennials are expected to spend the least at £20.41 whilst baby boomers plan to spend £24.68.

In terms of household income, there does not appear to be a direct correlation between how much you earn and how much you spend on Easter. However, there is a big difference of Easter budgets between the lowest and highest income brackets. For instance, those with a household income of up to £5,000 reported an expected average spend of £13.39, whilst those earning over £70,000 are going to spend £33.55 each.

Household income Average spend on Easter
£0-£5,000 £13.39
£5,001-£10,000 £16.91
£10,001-£15,000 £23.09
£15,001-£20,000 £19.92
£20,001-£25,000 £24.4
£25,001-£30,000 £24.03
£30,001-£35,000 £22.4
£35,001-£40,000 £32.33
£40,001-£50,000 £26.4
£50,001-£60,000 £25.35
£60,001-£70,000 £24.74
£70,001+ £33.55

How many of us are planning to travel just outside Easter to save money?

We found that there are an estimated 2.5 million Brits who are planning to travel either before or after Easter to save money. This is 16.39% of those planning to holiday for Easter (an estimated just under 15 million people).

Just under 1 in 2 people (48.19%) travelling for Easter plan to do it during Easter. The remaining 35.42% are travelling just outside Easter but not to save money.

Easter travel demographics

Both genders are almost equally as likely to travel just before or after Easter to save money (16.18% of women and 16.62% of men). When it comes to generations, both millennials (18.89%) and Gen X (18.08%) are more likely to opt for the cheaper option than baby boomers (12.07%). Of all the regions, Scots are the most likely (1 in 4 travellers) to save money by travelling around instead of during Easter.

Where are we planning to travel?

Of the Brits who said they would be travelling for Easter, 35.97% of travellers said their destination will be somewhere within the UK. Outside of the UK’s borders, France appears to be the most popular destination with 8.47% of travellers planning a French getaway over Easter, followed by Spain at 6.94%.

Other popular European countries include Italy (3.75%), Portugal (2.64%), Cyprus (2.50%) and Poland (2.36%). Over 1 in 4 (27.50%) travellers are still undecided as to where they will be travelling to and 6.39% say they will be travelling outside of Europe.

Baby boomers (40.52%) are more likely to be travelling within the UK compared with millennials (34.10%) and Gen X (33.58%). In terms of the most popular European destination (France), millennials (11.06%) are twice as likely than baby boomers (5.17%) to be choosing it as a destination, with Gen X falling in between at 9.23%.

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