With around 80 million Easter eggs sold every year, it’s no secret that Brits love to indulge over Easter, but are you getting a good deal when satisfying your Easter sweet tooth? We have carried out some research to help you choose a good value Easter egg, and you can also check out a range of egg-cellent gift ideas here.
Our research found that an estimated £381 million will be spent on Easter eggs this year; this is £154 million more than if consumers bought the same amount of chocolate but in bar form (£227 million). Each consumer could save £4.28 by purchasing chocolate bars, overall making Easter eggs 68% more expensive than chocolate bars (although it’s not as fun to tuck into a plain chocolate bar during Easter!).
| Prediction vs reality | Spend |
|---|---|
| Predicted total spend on easter eggs | £381m |
| Cost of same amount of chocolate bars | £227m |
We went further down the rabbit hole to discover what chocolate brands have the largest differences between the cost of their Easter eggs and chocolate bars. Of all the brands analysed, the worst offender was Galaxy: per 100g an Easter egg costs £1.71, which is nearly £1 more expensive than the cost per 100g of a Galaxy bar (£0.75). The best deal on the market is the Cadbury Oreo egg, coming in at only £0.47 more per 100g than for the bar.
| Product | Chocolate bar price per 100g | Chocolate egg price per 100g |
|---|---|---|
| Cadbury (Oreo) | £1.09 | £1.56 |
| Maltesers | £1 | £1.62 |
| Galaxy | £0.75 | £1.71 |
| Kit Kat (Chunky) | £0.87 | £1.54 |
| Terry's Chocolate Orange | £0.94 | £1.54 |
| Mars | £0.91 | £1.43 |
| Thorntons (classic) | £1.44 | £2.33 |
| Lindt | £1.69 | £2.85 |
| Average | £1.09 | £1.82 |
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