How much is spent on Easter eggs?

Easter egg spending

Our research has estimated that spending on Easter eggs will reach £415 million in 2022, with the average price of an Easter egg being £5.18. This is based on the number of people who will celebrate Easter, spend money and adjusted to inflation as of March 2022. Read on for our Easter spending statistics.

In 2019, our survey found that £381 million would be will spent on Easter eggs; this is £154 million more than if consumers bought the same amount of chocolate but in bar form (£227 million). Each consumer could have saved £4.28 by purchasing chocolate bars, overall making Easter eggs 68% more expensive than chocolate bars (although it’s not as fun to tuck into a plain chocolate bar during Easter!).

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Easter eggs vs chocolate bars

We went further down the rabbit hole to discover what chocolate brands have the largest differences between the cost of their Easter eggs and chocolate bars. Of all the brands analysed, the worst offender was Galaxy: per 100g an Easter egg costs £1.71, which is nearly £1 more expensive than the cost per 100g of a Galaxy bar (£0.75). The best deal on the market is the Cadbury Oreo egg, coming in at only £0.47 more per 100g than for the bar.

• Eggs vs bars
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