Both LV= car insurance options are strong competitors in the market. The company is well respected and did well for customer service in our survey.
A downside is that some changes to your policy can result in admin charges, and cancellation past the 14-day cooling off period means paying a cancellation fee. However, LV= are not the only insurer to charge these kind of penalties and so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.
Remember, cheapest isn’t always best. Get started by visiting LV=’s website and sign up for a policy. If you have read this review and decided that LV= is not for you, you can also compare other car insurance policies on the market.
Best for: Cheaper rates
Pros
99% of claims paid
Multi-vehicle insurance
Claims line is open 24/7
Cons
A change in vehicle or named drivers may result in an administration fee.
LV= offers car insurance for standard cars, as well as electric cars. This insurance provider’s comprehensive policy comes with uninsured driver promise and EU cover up to 180 days per year. Here’s what else you need to know.
Who is LV=?
LV= has a history that dates back to 1843. Since then, LV= has grown to become a well-known car insurance provider in the UK. It also offers a range of other insurance such as van, motorbike, home, travel and pet cover.
This insurer has won a string of awards, and typically does well for providing low cost, good cover.
Who underwrites LV= car insurance?
LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd.
LV= offers 2 levels of cover on its website – third party, fire and theft and comprehensive. If your car is less than 6 years old, you can only get comprehensive cover from LV=.
Here are some of the benefits included in LV=’s car insurance cover:
Product Name
LV= Comprehensive
Damage to your car
✓
Damaged windscreen and window glass
✓
Fire and theft
✓
Personal accident cover
✓
Liabilities to third parties
✓
Using the car abroad
✓
No claims discount protection
Optional extra
Permanently fitted audio equipment
✓
Check the policy details for a full list of cover benefits and to ensure you have the cover you need.
Optional extras
LV= offers a range of additional protection to bolt onto your policy, including:
Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.
A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess, which should lower your premium.
You’ll find details about any compulsory or voluntary excesses in your policy document.
How do I make a claim?
Call the LV= claims line on 0800 032 2577 to register a claim. Lines are open 24/7.
LV= recommends you have the following to hand, to make a claim:
Personal contact details with the person you had the accident with.
Photos/videos of the damage to your car.
Contact details of any witnesses of the incident.
It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.
LV= customer reviews
Customers who took part in Finder’s 2024 customer satisfaction survey were very positive about LV=, with many highlighting its “reliable” customer service and competitive rates.
One customer said they’d found it “easy to get through on the phone and speak to an actual person”.
In our survey, 84% of LV= customers said they’d recommend the brand to a friend. However, those who were critical of LV= cited hikes in renewal premiums.
What proportion of LV= car insurance customers would recommend it to friends/family?
Response
LV customers
Average for all brands in our survey
This year
83.53%
80.55%
Last year
80.86%
78.53%
Source: Finder survey by OnePoll of 750 Brits
Frequently asked questions
Even if you’re comprehensively covered on your own car, don’t assume you’re insured to drive other people’s. It’s best to check you’re insured for driving other cars before you set off. There are severe penalties for driving without insurance.
Yes, you have the choice of paying for your LV= policy in full or by monthly direct debit payments. Note that an interest applies to monthly payments.
LV sometimes are able to add a temporary car or driver to your policy in some circumstances – but LV= isn’t a temporary insurance specialist. To add a temporary driver or car to your car insurance policy, please call LV on 0800 032 9395.
Yes. If you cancel your LV= policy during its term, you’ll have to pay a £40 penalty, plus fees for the time you’ve been insured.
Car insurance scores
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Finder scores, in blue, are based on our expert analysis. We also show reviews from users, where we've received more than 10, with a score in yellow. We gather more reviews from customers every year in Finder's customer satisfaction survey.
The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circumstances when comparing products so you get what's right for you. Most of the data in Finder's comparison tables has the source: Moneyfacts Group PLC. In other cases, Finder has sourced data directly from providers.
*99.6% of direct motor claims paid Oct ’20 – Sept ’21.
Helen Champion is an associate editor at Finder. She has worked in communications for over 16 years and currently writes on a range of topics including insurance and money transfers in the hope of empowering people to make better financial decisions. During her broadcast career, she helped to produce hundreds of news and breaking news reports for Associated Press TV and ITV News. And in public relations, she managed several high-profile public relations campaigns for Macmillan Cancer Support, the General Medical Council and overseas for Qatar Foundation on behalf of BLJ Worldwide. Helen has a Bachelor of Arts in Journalism from the University of Lincoln, a passion for practising karate in the dojo and a deep love of making mischief with her sons.
The gulf between the amounts received by men vs women from government-backed startup loans has widened, despite calls for more funding for women entrepreneurs.
More than 13 million Brits plan to open an ISA after the new financial year starts on 6 April, according to a new Finder survey.
Feedback
How likely would you be to recommend finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Advertiser Disclosure
finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
