How to buy NIKE (NKE) shares in the UK

Learn how to easily invest in NIKE shares.

+ $3.61 ( + 2.28%)

NIKE Inc (NKE) is a leading footwear and accessories business based in the US. It opened the day at $158.45 after a previous close of $158.45. During the day the price has varied from a low of $158.28 to a high of $162.34. The latest price was $162.06 (25 minute delay). NIKE is listed on the NYSE and employs 73,300 staff. All prices are listed in US Dollars.

How to buy shares in NIKE

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: NKE in this case.
  5. Research NIKE shares. The platform should provide the latest information available.
  6. Buy your NIKE shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted NIKE's share price?

Since the stock market crash that started in February 2020, NIKE's share price has had significant positive movement.

Its last market close was $162.18, which is 38.19% up on its pre-crash value of $100.25 and 170.30% up on the lowest point reached during the March 2020 crash when the shares fell as low as $60.

If you had bought $1,000 worth of NIKE shares at the start of February 2020, those shares would have been worth $632.40 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,633.15.

NIKE share price (NYSE:NKE)

Use our graph to track the performance of NKE stocks over time.

NIKE shares at a glance

Information last updated 2021-10-21.
Previous close$158.45
Change %2.2783%
Information last updated 2021-10-15.
52-week range$117.8881 - $174.0927
50-day moving average$156.0791
200-day moving average$148.8715
Wall St. target price$180.69
PE ratio41.9014
Dividend yield$1.1 (0.7%)
Earnings per share (TTM)$3.771
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Invest in NIKE shares with 0% commission

Other fees apply. Your capital is at risk.

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Fees for buying 5x NIKE shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £2.64
£589.95 total
Capital at risk
eToro Free Stocks logo £0 $50 £2.94
£590.24 total
Capital at risk
Fineco logo £0 No minimum £5.87
£593.18 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.02
£588.33 total
Capital at risk
Stake logo £0 £50 £2.95
£590.26 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £17.84
£605.14 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £16.81
£604.12 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £16.86
£604.16 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy NIKE stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

NIKE price performance over time

Historical closes compared with the last close of $162.06

1 week (2021-10-14) 3.13%
1 month (2021-09-20) 5.06%
3 months (2021-07-22) -0.99%
6 months (2021-04-22) 25.45%
1 year (2020-10-22) 24.64%
2 years (2019-10-22) 69.52%
3 years (2018-10-22) 116.37%
5 years (2016-10-21) 213.04%

Is NIKE under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

NIKE's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 42x. In other words, NIKE shares trade at around 42x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, NIKE's P/E ratio is best considered in relation to those of others within the footwear & accessories industry or those of similar companies.

PEG ratio

NIKE's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.1022. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into NIKE's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider NIKE's PEG ratio in relation to those of similar companies.


NIKE's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $8.3 billion (£6 billion).

The EBITDA is a measure of a NIKE's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.


Revenue TTM $46.2 billion
Operating margin TTM 16.43%
Gross profit TTM $20 billion
Return on assets TTM 13.33%
Return on equity TTM 51.62%
Profit margin 13.17%
Book value $9.061
Market capitalisation $250.1 billion

TTM: trailing 12 months

How to short and sell NIKE shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "NKE.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 12.3 million NIKE shares held short by investors – that's known as the "short interest". This figure is 15.5% up from 10.7 million last month.

There are a few different ways that this level of interest in shorting NIKE shares can be evaluated.

Short interest ratio (SIR)

NIKE's "short interest ratio" (SIR) is the quantity of NIKE shares currently shorted divided by the average quantity of NIKE shares traded daily (recently around 7.9 million). NIKE's SIR currently stands at 1.55. In other words for every 100,000 NIKE shares traded daily on the market, roughly 1550 shares are currently held short.

To gain some more context, you can compare NIKE's short interest ratio against those of similar companies.

    However NIKE's short interest can also be evaluated against the total number of NIKE shares, or, against the total number of tradable NIKE shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case NIKE's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 NIKE shares in existence, roughly 10 shares are currently held short) or 0.0098% of the tradable shares (for every 100,000 tradable NIKE shares, roughly 10 shares are currently held short).

    Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against NIKE.

    Find out more about how you can short NIKE stock.

    Environmental, social and governance track record

    Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like NIKE.

    Total ESG risk score

    NIKE's total ESG risk: 21.12

    Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and NIKE's overall score of 21.12 (as at 12/31/2018) is excellent – landing it in it in the 15th percentile of companies rated in the same sector.

    ESG scores are increasingly used to estimate the level of risk a company like NIKE is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

    To gain some more context, you can compare NIKE's total ESG risk score against those of similar companies.

    Environmental score

    NIKE's environmental score: 5.55/100

    NIKE's environmental score of 5.55 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that NIKE is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

    Social score

    NIKE's social score: 9.56/100

    NIKE's social score of 9.56 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that NIKE is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

    Governance score

    NIKE's governance score: 13.01/100

    NIKE's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that NIKE is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

    Controversy score

    NIKE's controversy score: 3/5

    ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, NIKE scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that NIKE hasn't always managed to keep its nose clean.

    Wondering how that compares? Below are the controversy scores of similar companies.

    Environmental, social, and governance (ESG) summary

    NIKE Inc was last rated for ESG on: 2019-01-01.

    Total ESG score 21.12
    Total ESG percentile 15.26
    Environmental score 5.55
    Environmental score percentile 6
    Social score 9.56
    Social score percentile 6
    Governance score 13.01
    Governance score percentile 6
    Level of controversy 3

    NIKE share dividends


    Dividend yield: 0.7% of stock value


    Forward annual dividend yield: 0.7% of stock value


    Dividend payout ratio: 29.18% of net profits

    NIKE has recently paid out dividends equivalent to 0.70% of its share value annually.

    NIKE has paid out, on average, around 29.18% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.7% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 0.7% return on their shares, in the form of dividend payments. In NIKE's case, that would currently equate to about $1.1 per share.

    While NIKE's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

    NIKE's most recent dividend payout was on 30 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 26 August 2021 (the "ex-dividend date").

    NIKE's dividend yield is perhaps best considered in relation to those of similar companies.

    Have NIKE's shares ever split?

    NIKE's shares were split on a 2:1 basis on 23 December 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your NIKE shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for NIKE shares which in turn could have impacted NIKE's share price.

    Share price volatility

    Over the last 12 months, NIKE's shares have ranged in value from as little as $117.8881 up to $174.0927. A popular way to gauge a stock's volatility is its "beta".

    NKE.US volatility(beta: 0.9)Avg. volatility(beta: 1.00)LowHigh

    Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while NIKE's is 0.9048. This would suggest that NIKE's shares are less volatile than average (for this exchange).

    To put NIKE's beta into context you can compare it against those of similar companies.

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