
Nike is an American multinational corporation that designs, develops and manufactures footwear, sports wear and equipment. Nike is best known as being the world's most popular sports footwear brand, the company is estimated to sell 25 pairs of shoes every second.
How to buy shares in Nike
- Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: NKE in this case.
- Research Nike shares. The platform should provide the latest information available.
- Buy your Nike shares. It's that simple.
Our top picks for where to buy Nike shares:
Fees for buying 5x Nike shares with popular platforms
Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.
Platform | Customer rating | Platform fee | Min. initial deposit | Trading fee estimate | |
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★★★★★ | £0 | £1 | £2.22 £495.07 total |
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★★★★★ | £0 | $50 | £2.46 £495.32 total |
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★★★★★ | £0 | £250 | £10.65 £503.50 total |
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Not yet rated | £0 | No minimum | £2.46 £495.32 total |
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★★★★★ | £0 | No minimum | £4.93 £497.78 total |
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★★★★★ | £0 | £1 | £16.88 £509.73 total |
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★★★★★ | £0 | £0.01 | £0.49 £493.35 total |
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Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Nike
Is it a good time to buy Nike stock?
Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in Nike shares
- Start investing from $50
- Pay no stamp duty on UK shares
- Commission-free trading. Other fees may apply.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is Nike under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Nike P/E ratio, PEG ratio and EBITDA
Nike's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 35x. In other words, Nike shares trade at around 35x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Nike's P/E ratio is best considered in relation to those of others within the footwear & accessories industry or those of similar companies.
- adidas (ADS.XETRA): 114.47
- PUMA (PUM.XETRA): 21.45
Nike's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.6301. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Nike's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Nike's PEG ratio in relation to those of similar companies.
- adidas (ADS.XETRA): 4.99
- PUMA (PUM.XETRA): 0.86
Nike's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $7.3 billion (£6 billion).
The EBITDA is a measure of a Nike's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
- adidas (ADS.XETRA): EUR€1.3 billion
- PUMA (PUM.XETRA): EUR€794.7 million
What's Nike's ESG track record?
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Nike.
Overall Nike ESG score
Nike's total ESG risk: 21.12
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Nike's overall score of 21.12 (as at 01/01/2019) is excellent – landing it in it in the 15th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Nike is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
To gain some more context, you can compare Nike's total ESG risk score against those of similar companies.
- adidas (ADS.XETRA): 16.88
Nike's environmental score: 5.55/100
Nike's environmental score of 5.55 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Nike is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Nike's social score: 9.56/100
Nike's social score of 9.56 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Nike is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Nike's governance score: 13.01/100
Nike's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that Nike is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Nike's controversy score: 3/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Nike scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Nike hasn't always managed to keep its nose clean.
Wondering how that compares? Below are the controversy scores of similar companies.
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Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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