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How to buy Diageo shares
The coronavirus outbreak has forced pubs and bars to close in the UK, which will likely have an affect on alcoholic beverage sales. As a result, the Diageo share price has been impacted, but some investors may see this as a good time to buy Diageo stock. Diageo plc (LON: DGE) is a multinational alcoholic beverages company based in the UK. It is the world’s second largest distiller, and owns brands including Smirnoff, Johnnie Walker, Guinness and Gordon’s.
How to buy shares in Diageo online
- Choose a platform. If you're a beginner, our share trading table below can help you choose.
- Open your account. Provide your personal information and sign up.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: DGE in this case.
- Research shares. The platform should provide the latest information available.
- Buy your shares. Place a market order or limit order with your preferred number of shares. It's that simple.
Our top picks for where to buy Diageo shares
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Fees calculator for buying Diageo shares with popular apps
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
20
| Platform | Finder score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
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4.4/5 ★★★★★ |
£0 | $50 | £566.42 |
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4.5/5 ★★★★★ |
£0 | £0 | £571.60 |
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4.4/5 ★★★★★ |
£0 | £0 | £563.60 |
Go to siteCapital at risk
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 |
4.4/5 ★★★★★ |
£0 | £0 | £563.60 |
Go to siteCapital at risk
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5/5 ★★★★★ |
£0 | £1 | £575.55 |
Go to siteCapital at risk
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4.5/5 ★★★★★ |
0% - 0.25% | £100 | £563.60 |
Go to siteCapital at risk
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4/5 ★★★★★ |
£0 | £0 | N/A |
Read reviewCapital at risk
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Full comparison of share dealing platforms
These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Diageo
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Diageo), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Diageo is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
| Icon | Fund | 5-year performance | 1-year performance (to October 2023) | Link to invest |
|---|---|---|---|---|
 | HSBC FTSE 100 (HUKX) | 22.16% | 5.39% | Invest with IGCapital at risk |
 | Vanguard FTSE 100 (VUKE) | 22.05% | 5.38% | Capital at risk |
 | iShares Core FTSE 100 (CUKX) | 21.95% | 5.37% | Invest with eToroCapital at risk |
 | Xtrackers FTSE 100 (XDUK) | 21.88% | 5.39% | Invest with IGCapital at risk |
 | Lyxor FTSE 100 (100D) | 21.18% | 5.23% | Invest with IGCapital at risk |
 | Invesco FTSE 100 (S100) | 21.09% | 5.32% | Invest with IGCapital at risk |
Is it a good time to buy Diageo stock?
Only you can make the decision on the time to leap... but here's some supporting information and analysis.
Use our graph to track the performance of DGE stocks over time.
Share price volatility
Over the last 12 months, Diageo's shares have ranged in value from as little as 2719 up to 3769.1693. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Diageo's is 0.4. This would suggest that Diageo's shares are less volatile than average (for this exchange).
Historical closes compared with the last close of 2804
| 1 week (2023-11-27) | -0.16% |
|---|---|
| 1 month (2023-11-04) | -12.18% |
| 3 months (2023-09-04) | -10.91% |
| 6 months (2023-06-04) | -14.60% |
| 1 year (2022-12-04) | -25.35% |
| 2 years (2021-12-04) | -23.82% |
| 3 years (2020-12-04) | 2.18% |
| 5 years (2018-12-04) | 11.69% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in Diageo shares
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- Pay no stamp duty on UK shares
- Commission-free trading. Other fees may apply.
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Capital at risk
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is Diageo under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Diageo P/E ratio, PEG ratio and EBITDA
Diageo's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 17x. In other words, Diageo shares trade at around 17x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 10 November, 2023 (10). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Diageo's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Diageo's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.3128. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Diageo's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Diageo's PEG ratio in relation to those of similar companies.
Diageo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £5.7 billion.
The EBITDA is a measure of a Diageo's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
- Constellation Brands Inc Class A (STZ.US): USD$3.4 billion
- Brown-Forman Corporation (BF-B.US): USD$1.3 billion
- Fortune Brands Home-and-Security (FBHS.US): USD$1.3 billion
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Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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