How to buy Blue Apron (APRN) shares in the UK

Learn how to easily invest in Blue Apron shares.

Blue Apron Holdings, Inc

Blue Apron is an American recipe meal kit company that was founded in 2012. One of the few companies to see its share price rise in March 2020, APRN shares remained fairly stable in late 2020, before moving higher in late January 2021.

How to buy shares in Blue Apron

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: APRN in this case.
  5. Research Blue Apron shares. The platform should provide the latest information available.
  6. Buy your Blue Apron shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Blue Apron's share price?

Since the stock market crash that started in February 2020, Blue Apron's share price has had significant positive movement.

Its last market close was $5.13, which is 41.91% up on its pre-crash value of $2.98 and 155.22% up on the lowest point reached during the March 2020 crash when the shares fell as low as $2.01.

If you had bought $1,000 worth of Blue Apron shares at the start of February 2020, those shares would have been worth $3,209.42 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,342.93.

Blue Apron share price (NYSE:APRN)

Use our graph to track the performance of APRN stocks over time.

Blue Apron shares at a glance

Information last updated 2021-07-09.
Previous close$3.96
Change %6.8182%
Information last updated 2021-07-22.
52-week range$3.553 - $14.46
50-day moving average$4.5191
200-day moving average$6.4916
Wall St. target price$10.05
Dividend yieldN/A (0%)
Earnings per share (TTM)$-5.454
eToro Free Stocks

Invest in Blue Apron shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
  • Create an account today in a few minutes
Capital at risk

Fees for buying 100x Blue Apron shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $200 £1.53
£307.15 total
Capital at risk
Fineco logo £0 No minimum £3.06
£308.67 total
Capital at risk
Freetrade logo £0 No minimum £1.38
£306.99 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.02
£306.64 total
Capital at risk
Stake logo £0 £50 £1.82
£307.43 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £15.30
£320.91 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £12.86
£318.48 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £13.61
£319.23 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Blue Apron stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Blue Apron price performance over time

Historical closes compared with the last close of $4.23

1 month (2021-06-25) -6.42%
3 months (2021-04-27) -30.08%
3 years (2018-07-23) inf%
5 years (2016-07-23) inf%


Revenue TTM $488.5 million
Gross profit TTM $177.7 million
Return on assets TTM -10.05%
Return on equity TTM -82.4%
Profit margin -8.54%
Book value $2.804
Market capitalisation $85.3 million

TTM: trailing 12 months

How to short and sell Blue Apron shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "APRN.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 1.9 million Blue Apron shares held short by investors – that's known as the "short interest". This figure is 20.1% up from 1.6 million last month.

There are a few different ways that this level of interest in shorting Blue Apron shares can be evaluated.

Short interest ratio (SIR)

Blue Apron's "short interest ratio" (SIR) is the quantity of Blue Apron shares currently shorted divided by the average quantity of Blue Apron shares traded daily (recently around 1.3 million). Blue Apron's SIR currently stands at 1.49. In other words for every 100,000 Blue Apron shares traded daily on the market, roughly 1490 shares are currently held short.

However Blue Apron's short interest can also be evaluated against the total number of Blue Apron shares, or, against the total number of tradable Blue Apron shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Blue Apron's short interest could be expressed as 0.08% of the outstanding shares (for every 100,000 Blue Apron shares in existence, roughly 80 shares are currently held short) or 0.1392% of the tradable shares (for every 100,000 tradable Blue Apron shares, roughly 139 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Blue Apron.

Find out more about how you can short Blue Apron stock.

Blue Apron share dividends

We're not expecting Blue Apron to pay a dividend over the next 12 months. Typically it's companies that have been around for longer that pay dividends (Blue Apron had its IPO on 28 June 2017). However, you can browse other dividend-paying shares in our guide.

Have Blue Apron's shares ever split?

Blue Apron's shares were split on a 1:15 basis on 16 June 2019. So if you had owned 15 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Blue Apron shares – just the quantity. However, indirectly, the new 1400% higher share price could have impacted the market appetite for Blue Apron shares which in turn could have impacted Blue Apron's share price.

Share price volatility

Over the last 12 months, Blue Apron's shares have ranged in value from as little as $3.553 up to $14.46. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Blue Apron's is -3.4345. This would suggest that Blue Apron's shares have been inversely-correlated to the average (for this exchange) – so when the broader market trended up or down, Blue Apron has bucked the trend.

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