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How to buy Amazon shares
Led by business magnate Jeff Bezos, Amazon (AMZN) is a global retail giant and one of the five biggest listed companies in the United States by market capitalisation. It's best known globally for its Amazon marketplace and video-streaming service, Amazon Prime. Besides its cloud computing branch, Amazon Web Services, Amazon also manufactures and sells electronic devices such as the Kindle, Fire tablets, Fire TVs and the Echo.
How to buy shares in Amazon online
- Choose a platform. If you're a beginner, our share trading table below can help you choose.
- Open your account. Provide your personal information and sign up.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: in this case.
- Research shares. The platform should provide the latest information available.
- Buy your shares. Place a market order or limit order with your preferred number of shares. It's that simple.
Our top picks for where to buy Amazon shares
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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Amazon
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Amazon), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Amazon is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
| Icon | Fund | 5-year performance | 1-year performance (to October 2023) | Link to invest |
|---|---|---|---|---|
 | Invesco S&P 500 (SPXP) | 70.17% | 10.90% | Invest with IGCapital at risk |
 | Xtrackers S&P 500 Swap (XSPX) | 69.98% | 10.83% | Invest with IGCapital at risk |
 | HSBC S&P 500 (HSPX) | 68.59% | 10.87% | Invest with IGCapital at risk |
 | Vanguard S&P 500 (VUSA) | 68.24% | 10.73% | Capital at risk |
 | iShares Core S&P 500 (CSP1) | 68.20% | 10.73% | Invest with eToroCapital at risk |
 | SPDR S&P 500 ETF (SPX5) | 67.96% | 10.70% | Invest with IGCapital at risk |
Is it a good time to buy Amazon stock?
Only you can make the decision on the time to leap... but here's some supporting information and analysis.
Use our graph to track the performance of stocks over time.
Share price volatility
Historical closes compared with the last close of 146.88
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| 1 month (2023-11-08) | inf% |
| 3 months (2023-09-08) | inf% |
| 6 months (2023-06-08) | inf% |
| 1 year (2022-12-08) | inf% |
| 2 years (2021-12-08) | inf% |
| 3 years (2020-12-08) | inf% |
| 5 years (2018-12-08) | inf% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Is Amazon stock a buy or a sell?
George Sweeney
Like most tech stocks, Amazon didn't have a very successful year in 2022, falling by 49.62% versus the S&P500 performance of -19.44%.
In August, Amazon faced criticism when it announced that its Prime subscription service would rise from £79 to £95 per year or an additional £1 per month for monthly subscribers. In December, the share price was down 50% year-to-date due to a “bad online holiday shopping season”. Analysts cut their price targets due to revised revenue predictions for the company.
In early January the company cut more than 18,000 jobs worldwide in the largest layoffs programme in its history.
Amazon has several different streams of income, so it might be encountering a difficult period, but analysts expect that it’ll recover.
Latest updates
Our experts keep on top of the markets to bring you the latest on what's shaking up stock prices.
28 November 2023: The Black Friday shopping event has had a positive impact on online retailers like Amazon and the stock price has lifted by close to 2%.
22 November 2023: Jeff Bezos has been offloading some of his Amazon stock and this selling looks set to continue with the founder possibly selling up to $1 billion worth of stock.
Invest in Amazon shares
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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How does Amazon compare to SPDR Tech ETF?
In order to see how they compare, we put the last 8 years share price of Amazon compared to the SPDR US Technology sector UCITS ETF.
Amazon vs the rest of the world. That’s what it feels like most of the time. But how does Amazon compare to the whole tech sector? The brand has mostly outpaced its industry benchmark over the last 8 years. But that’s not the whole story.
Our graph, above, shows that Amazon stock has been more spiky than the SPDR Tech ETF. So you’d need a stomach for volatility to ride Amazon’s wave of strong performance.
2022 was a particularly bad year, as Amazon lost 51% of its value. This was less than Tesla (68%) and Meta (66%), but still a sizeable chunk. Amazon has been nearing the performance level of the SPDR tech ETF. Perhaps proving that the investing catchphrase “regression to the mean” might just be right.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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If I invest £600 what would I get in return?
Thanks
Hi Matthew,
Thank you for getting in touch with finder.
The return basically depends on your chosen provider. In addition, the value of investments can fall as well as rise, and you may get back less than you invested.
I hope this helps.
Thank you and have a wonderful day!
Cheers,
Jeni
Can i invest £120000 into an Amazon fixed income bonds for a 3 year term.
If so what are the figures please
Hi Diane,
Thanks for getting in touch with finder. I hope all is well with you. :)
Technically, the answer to your question is yes. You can invest that amount of money into Amazon Fixed income bonds. However, when it comes to term year, it depends on the terms and conditions of your transaction. We currently don’t have the specific details to this type of income bonds. For this reason, it would be a good idea to directly get in touch with Amazon or someone who is an expert in this field.
I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.
Have a wonderful day!
Cheers,
Joshua