How to buy Amazon shares

Online shopping is more popular than ever due to the coronavirus pandemic, and the rise of Amazon stock in 2020 has made CEO Jeff Bezos the richest man in the world. Here's everything you need to know about buying shares in Amazon. Share price changes are updated daily.

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The tech giant was one of the few stock market success stories in 2020, pushing to new highs as lockdowns and working from home requirements pushed shoppers online. But the announcement that founder and CEO Jeff Bezos would be stepping down in early February has led to speculation that AMZN stock may see more volatility going forward.

How to buy shares in Amazon

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AMZN in this case.
  5. Research Amazon shares. The platform should provide the latest information available.
  6. Buy your Amazon shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Amazon's share price?

Since the stock market crash in March caused by coronavirus, Amazon's share price has had significant positive movement.

Its last market close was $3057.1599, which is 31.44% up on its pre-crash value of $2095.97 and 88.01% up on the lowest point reached during the March crash when the shares fell as low as $1626.0318.

If you had bought $1,000 worth of Amazon shares at the start of February 2020, those shares would have been worth $951.42 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,528.58.

Amazon share price

Use our graph to track the performance of AMZN stocks over time.

Amazon shares at a glance

Information last updated 2021-02-23.
52-week range$1626.0318 - $3552.25
50-day moving average $3244.4207
200-day moving average $3209.555
Wall St. target price$4010.49
PE ratio 75.4473
Dividend yield N/A (0%)
Earnings per share (TTM) $41.83
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Share dealing platform comparison

Table: sorted by promoted deals first
Data updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
UK: £2.95
US: $3.95
EU: €3.95
UK: £2.95
US: $3.95
EU: €3.95
£0
Your first 100 trades are free with Fineco (T&Cs apply)
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. The minimum deposit with Fineco is £0. Capital at risk.
eToro Free Stocks
£0
£0
£0
0% commission but other fees may apply.
Capital at risk. 0% commission but other fees may apply. The minimum deposit with eToro is $1,000 (£710).
Degiro Share Dealing
UK: £1.75 + 0.014% (max £5)
US: €0.50 + $0.004 per share
UK: £1.75 + 0.014% (max £5)
US: €0.50 + $0.004 per share
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. The minimum deposit with Degiro is £0. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. The minimum deposit with HL is £1. Capital at risk.
interactive investor Trading Account
£7.99 (with one free trade per month)
£7.99 (with one free trade per month)
£9.99 per month
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. The minimum deposit with ii is £0. Capital at risk.
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Data updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
interactive investor Stocks and Shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown Stocks and Shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Data updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Amazon stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Amazon under- or over-valued?

Valuing Amazon stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Amazon's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Amazon's P/E ratio

Amazon's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 75x. In other words, Amazon shares trade at around 75x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Amazon's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

Amazon's PEG ratio

Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.542. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Amazon's PEG ratio in relation to those of similar companies.

Amazon's EBITDA

Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $48.1 billion (£34.6 billion).

The EBITDA is a measure of a Amazon's overall financial performance and is widely used to measure a its profitability.

To put Amazon's EBITDA into context you can compare it against that of similar companies.

Amazon financials

Revenue TTM $386.1 billion
Operating margin TTM 5.93%
Gross profit TTM $152.8 billion
Return on assets TTM 5.24%
Return on equity TTM 27.44%
Profit margin 5.53%
Book value $185.694
Market capitalisation $1.6 trillion

TTM: trailing 12 months

How to short and sell Amazon shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "AMZN.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 3.3 million Amazon shares held short by investors – that's known as Amazon's "short interest". This figure is 5.5% up from 3.1 million last month.

There are a few different ways that this level of interest in shorting Amazon shares can be evaluated.

Amazon's "short interest ratio" (SIR)

Amazon's "short interest ratio" (SIR) is the quantity of Amazon shares currently shorted divided by the average quantity of Amazon shares traded daily (recently around 3.8 million). Amazon's SIR currently stands at 0.88. In other words for every 100,000 Amazon shares traded daily on the market, roughly 880 shares are currently held short.

To gain some more context, you can compare Amazon's short interest ratio against those of similar companies.

However Amazon's short interest can also be evaluated against the total number of Amazon shares, or, against the total number of tradable Amazon shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Amazon's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Amazon shares in existence, roughly 10 shares are currently held short) or 0.0077% of the tradable shares (for every 100,000 tradable Amazon shares, roughly 8 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Amazon.

Find out more about how you can short Amazon stock.

Amazon's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Amazon.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Amazon's total ESG risk score

Total ESG risk: 33.42

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Amazon's overall score of 33.42 (as at 01/01/2019) is nothing to write home about – landing it in it in the 52nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Amazon is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Amazon's total ESG risk score against those of similar companies.

Amazon's environmental score

Environmental score: 10.63/100

Amazon's environmental score of 10.63 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Amazon's social score

Social score: 18.52/100

Amazon's social score of 18.52 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Amazon's governance score

Governance score: 12.78/100

Amazon's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Amazon is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Amazon's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Amazon scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Amazon hasn't always managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

Amazon.com, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 33.42
Total ESG percentile 52.16
Environmental score 10.63
Environmental score percentile 7
Social score 18.52
Social score percentile 7
Governance score 12.78
Governance score percentile 7
Level of controversy 3

Amazon share dividends

We're not expecting Amazon to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:

Have Amazon's shares ever split?

Amazon's shares were split on a 2:1 basis on 2 September 1999. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.

Amazon share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $1626.0318 up to $3552.25. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.14)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.143. This would suggest that Amazon's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

To put Amazon's beta into context you can compare it against those of similar companies.

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Amazon overview

Amazon.com, Inc. is an American multinational technology and e-commerce company based in Seattle, Washington. It's one of the “Big Four” tech companies alongside Google, Apple and Facebook, and one of the most valuable and well-known companies in the world.

Initially founded as Cadabra, Inc. by Jeff Bezos in Bellevue, Washington in 1994, Amazon went public in May 1997. As one of the world’s largest companies, it's also a component of the NASDAQ-100, S&P 100 and S&P 500 stock indices.

As well as being an online-retail giant, Amazon has produced hardware that's become a staple in UK homes – from the ubiquitous Fire Stick to the Echo ("Alexa!") to the Kindle. It's also popular with businesses, thanks to its cloud computing service, AWS, and its data warehouse service, Redshift (amongst others).

In 2005 Amazon launched its "Prime" subscription service, which offers free delivery on purchases made through Amazon plus access to streamed TV and music. Since 2015 the company has held an annual "Prime Day" on which Prime subscribers can access a number of exclusive discounts.

Amazon share growth calculator

$

Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.

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4 Responses

    Default Gravatar
    MatthewFebruary 1, 2019

    If I invest £600 what would I get in return?

    Thanks

      Avatarfinder Customer Care
      JeniFebruary 3, 2019Staff

      Hi Matthew,

      Thank you for getting in touch with finder.

      The return basically depends on your chosen provider. In addition, the value of investments can fall as well as rise, and you may get back less than you invested.

      I hope this helps.

      Thank you and have a wonderful day!

      Cheers,
      Jeni

    Default Gravatar
    DianeSeptember 26, 2018

    Can i invest £120000 into an Amazon fixed income bonds for a 3 year term.
    If so what are the figures please

      Avatarfinder Customer Care
      JoshuaOctober 2, 2018Staff

      Hi Diane,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      Technically, the answer to your question is yes. You can invest that amount of money into Amazon Fixed income bonds. However, when it comes to term year, it depends on the terms and conditions of your transaction. We currently don’t have the specific details to this type of income bonds. For this reason, it would be a good idea to directly get in touch with Amazon or someone who is an expert in this field.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!

      Cheers,
      Joshua

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