How to buy Amazon shares | $3095.13

Online shopping is more popular than ever due to the coronavirus pandemic, and the rise of Amazon stock in 2020 has made CEO Jeff Bezos the richest man in the world. Here's everything you need to know about buying shares in Amazon.

Fact checked
Amazon logo, Inc (AMZN) is a leading internet retail business based in the US. It opened the day at $3054.86 after a previous close of $3019.79. During the day the price has varied from a low of $2999.845 to a high of $3100.36. The latest price was $3095.13 (25 minute delay). Amazon is listed on the NASDAQ and employs 798,000 staff. All prices are listed in US Dollars.

How to buy shares in Amazon

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AMZN in this case.
  5. Research Amazon shares. The platform should provide the latest information available.
  6. Buy your Amazon shares. It's that simple.

Amazon share price

Use our graph to track the performance of AMZN stocks over time.

Amazon shares at a glance

Information last updated 2020-09-25.
Previous close$3019.79
Change $75.34
Change % 2.495%
Volume 4,454,013
Information last updated 2020-09-25.
52-week range$1626.0318 - $3552.25
50-day moving average $3222.193
200-day moving average $2661.3215
Wall St. target price$3684.65
PE ratio 115.2905
Dividend yield N/A (0%)
Earnings per share (TTM) $26.037
eToro Free Stocks

Invest in Amazon shares with 0% commission

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Zero platform fee
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Your first 50 trades are free with Fineco, until 30/09/2020. T&Cs apply. Capital at risk.
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Moneyfarm stocks and shares ISA
Hargreaves Lansdown stocks and shares ISA
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Nutmeg stocks and shares ISA
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Moneyfarm Pension
£1,500 (initial investment)
7 funds
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
AJ Bell Pension
Over 2,000 funds
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
Moneybox Pension
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.

Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Capital is at risk.

Is it a good time to buy Amazon stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Amazon price performance over time

Historical closes compared with the last close of $3095.13

1 week (2020-09-18) 4.75%
1 month (2020-08-26) -10.07%
3 months (2020-06-26) 14.94%
6 months (2020-03-26) 58.28%
1 year (2019-09-26) 77.90%
2 years (2018-09-26) 56.73%
3 years (2017-09-26) 229.76%
5 years (2015-09-25) 490.39%

Is Amazon under- or over-valued?

Valuing Amazon stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Amazon's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Amazon's P/E ratio

Amazon's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 115x. In other words, Amazon shares trade at around 115x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Amazon's P/E ratio is best considered in relation to those of others within the internet retail industry or those of similar companies.

Amazon's PEG ratio

Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1771. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Amazon's PEG ratio in relation to those of similar companies.

Amazon's EBITDA

Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $39.6 billion.

The EBITDA is a measure of a Amazon's overall financial performance and is widely used to measure a its profitability.

To put Amazon's EBITDA into context you can compare it against that of similar companies.

Amazon financials

Revenue TTM $321.8 billion
Operating margin TTM 5.2%
Gross profit TTM $115 billion
Return on assets TTM 4.65%
Return on equity TTM 20.79%
Profit margin 4.1%
Book value $147.162
Market capitalisation $1.5 trillion

TTM: trailing 12 months

How to short and sell Amazon shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "AMZN.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 2.0 million Amazon shares held short by investors – that's known as Amazon's "short interest". This figure is 7.8% down from 2.2 million last month.

There are a few different ways that this level of interest in shorting Amazon shares can be evaluated.

Amazon's "short interest ratio" (SIR)

Amazon's "short interest ratio" (SIR) is the quantity of Amazon shares currently shorted divided by the average quantity of Amazon shares traded daily (recently around 4.2 million). Amazon's SIR currently stands at 0.49. In other words for every 100,000 Amazon shares traded daily on the market, roughly 490 shares are currently held short.

To gain some more context, you can compare Amazon's short interest ratio against those of similar companies.

However Amazon's short interest can also be evaluated against the total number of tradable Amazon shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Amazon's short interest could be expressed as 0.0048% of the tradable shares (for every 100,000 tradable Amazon shares, roughly 5 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Amazon.

Find out more about how you can short Amazon stock.

Amazon's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Amazon.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Amazon's total ESG risk score

Total ESG risk: 35.83

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Amazon's overall score of 35.83 (as at 08/01/2020) is pretty weak – landing it in it in the 64th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Amazon is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Amazon's total ESG risk score against those of similar companies.

Amazon's environmental score

Environmental score: 12.02/100

Amazon's environmental score of 12.02 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Amazon's social score

Social score: 18.8/100

Amazon's social score of 18.8 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Amazon's governance score

Governance score: 17.51/100

Amazon's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Amazon is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Amazon's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Amazon scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Amazon hasn't always managed to keep its nose clean.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary, Inc was last rated for ESG on: 2020-08-01.

Total ESG score 35.83
Total ESG percentile 63.66
Environmental score 12.02
Environmental score percentile 7
Social score 18.8
Social score percentile 7
Governance score 17.51
Governance score percentile 7
Level of controversy 3

Amazon share dividends

We're not expecting Amazon to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

You may also wish to consider:

Have Amazon's shares ever split?

Amazon's shares were split on a 2:1 basis on 2 September 1999. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.

Amazon share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $1626.0318 up to $3552.25. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.32)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.3239. This would suggest that Amazon's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

To put Amazon's beta into context you can compare it against those of similar companies.

Amazon overview, Inc. is an American multinational technology and e-commerce company based in Seattle, Washington. It's one of the “Big Four” tech companies alongside Google, Apple and Facebook, and one of the most valuable and well-known companies in the world.

Initially founded as Cadabra, Inc. by Jeff Bezos in Bellevue, Washington in 1994, Amazon went public in May 1997. As one of the world’s largest companies, it's also a component of the NASDAQ-100, S&P 100 and S&P 500 stock indices.

As well as being an online-retail giant, Amazon has produced hardware that's become a staple in UK homes – from the ubiquitous Fire Stick to the Echo ("Alexa!") to the Kindle. It's also popular with businesses, thanks to its cloud computing service, AWS, and its data warehouse service, Redshift (amongst others).

In 2005 Amazon launched its "Prime" subscription service, which offers free delivery on purchases made through Amazon plus access to streamed TV and music. Since 2015 the company has held an annual "Prime Day" on which Prime subscribers can access a number of exclusive discounts.

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4 Responses

  1. Default Gravatar
    MatthewFebruary 1, 2019

    If I invest £600 what would I get in return?


    • Avatarfinder Customer Care
      JeniFebruary 3, 2019Staff

      Hi Matthew,

      Thank you for getting in touch with finder.

      The return basically depends on your chosen provider. In addition, the value of investments can fall as well as rise, and you may get back less than you invested.

      I hope this helps.

      Thank you and have a wonderful day!


  2. Default Gravatar
    DianeSeptember 26, 2018

    Can i invest £120000 into an Amazon fixed income bonds for a 3 year term.
    If so what are the figures please

    • Avatarfinder Customer Care
      JoshuaOctober 2, 2018Staff

      Hi Diane,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      Technically, the answer to your question is yes. You can invest that amount of money into Amazon Fixed income bonds. However, when it comes to term year, it depends on the terms and conditions of your transaction. We currently don’t have the specific details to this type of income bonds. For this reason, it would be a good idea to directly get in touch with Amazon or someone who is an expert in this field.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!


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