Alphabet Inc Class A (GOOGL) is a publicly traded internet content and information business based in the US which employs around 182,500 staff. Alphabet is listed on the NASDAQ and traded in US dollars. Its current price of $171.95 is 13.9% up on its price a month ago ($150.93).
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
| Platform | Finder score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
 |
4.39 ★★★★★ |
£0 | $100 | £1,383.17 |
Go to siteCapital at risk
|
 |
3.75 ★★★★★ |
0.12% per year | £0 | £1,379.85 |
Go to siteCapital at risk
|
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4.3 ★★★★★ |
£0 | £0 | £1,383.17 |
Go to siteCapital at risk
|
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4.2 ★★★★★ |
£0 | £1 | £1,402.00 |
Go to siteCapital at risk
|
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4.34 ★★★★★ |
0% - 0.25% | £100 | N/A |
Go to siteCapital at risk
|
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4.1 ★★★★★ |
£0 | £0 | N/A |
Read reviewCapital at risk
|
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4.4 ★★★★★ |
£0 | £0 | £1,383.17 |
Read reviewCapital at risk
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Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Alphabet), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Alphabet is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
| Icon | Fund | 5-year performance | 1-year performance (to October 2023) | Link to invest |
|---|---|---|---|---|
 | Invesco S&P 500 (SPXP) | 70.17% | 10.90% | Capital at risk |
 | Xtrackers S&P 500 Swap (XSPX) | 69.98% | 10.83% | Capital at risk |
 | HSBC S&P 500 (HSPX) | 68.59% | 10.87% | Capital at risk |
 | Vanguard S&P 500 (VUSA) | 68.24% | 10.73% | Capital at risk |
 | iShares Core S&P 500 (CSP1) | 68.20% | 10.73% | Invest with eToroCapital at risk |
 | SPDR S&P 500 ETF (SPX5) | 67.96% | 10.70% | Capital at risk |
Only you can make the decision on the time to leap... but here's some supporting information and analysis.
Over the last 12 months, Alphabet's shares have ranged in value from as little as $103.71 up to $160.2225. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.054. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
Historical closes compared with the last close of $171.95
| 1 week (2024-04-18) | 11.59% |
|---|---|
| 1 month (2024-03-27) | 13.93% |
| 3 months (2024-01-25) | 12.99% |
| 6 months (2023-10-26) | 40.75% |
| 1 year (2023-04-27) | 60.19% |
| 2 years (2022-04-27) | -92.75% |
| 3 years (2021-04-27) | -92.71% |
| 5 years (2019-04-25) | -86.54% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Alphabet P/E ratio, PEG ratio and EBITDA
Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Alphabet shares trade at around 27x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Alphabet's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.6437. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Alphabet's PEG ratio in relation to those of similar companies.
Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $100.2 billion (£80.2 billion).
The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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