Now Broadband

NOW Broadband

Find out more about NOW broadband with our useful guide.

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In 2012 Sky launched NOW in an effort to muscle in on streaming platforms such as Netflix and Amazon Prime.

Since then, NOW has grown into more than just a streaming service. It is now a ‘triple-play’ provider, offering combined TV, broadband, and home phone packages. Their leading offer is a bundle helpfully called ‘The Combo’.

If you were ever put off having a satellite dish installed in order to access Sky, NOW offers a similar home entertainment package through your aerial (based around Freeview TV) so you don’t have to get a big dish with high installation costs.

Follow the rest of this guide to find out all you need to know about NOW, and whether they might be the right provider for you. Check the table below to see some of NOW’s current offers.

What broadband packages does NOW offer?

NOW’s leading offer is ‘The Combo’, which includes TV, broadband, and phone calls. You aren’t able to exclusively buy broadband from them, and have to opt for some form of combination.

Within ‘The Combo’, you can customise your package to include one of three different broadband options; ADSL, Fibre and Super Fibre. You then have the option of adding on a TV Entertainment Pass, Sky Cinema Pass, Sky Sports Pass and Kids Pass.

Even better with NOW you can get all of this without signing up to a long term contract. This grants you the flexibility to cancel or change your package whenever you want.

*Average speeds are based on speed available to at least 50% of customers at peak time (8-10pm). Speeds vary according to factors like location, and the speed you receive may differ from the figure in our comparison. Most providers will give a customised estimate based on your address.

What is 'line rental'?

When shopping around for broadband deals, it’s easy to be drawn in by an eye-catching “£9.99 a month” deal. What these deals might be failing to mention is something called “line rental”.

Broadband generally needs a phone line to connect to the internet. BT owns the country’s phone line network, and charges other providers to use the lines. This cost is passed on to the customers and is called “line rental”.

What add-ons come included with the NOW ‘Combo’?

  • NOW Hub. Free router included with all packages.
  • Unlimited. All of NOW’s current packages come with no usage limit.
  • NOW Smart Box. This is what you’ll use to access live TV, on demand services, and any additional channels (if you choose to add them).
  • Set up. These are included in the costs.

Does NOW offer any broadband bundles?

NOW basically is a bundle. All of the products come with some TV and broadband combination.

TV categories are divided into four, just like Sky – Entertainment, Cinema, Sports, and Kids. NOW have regular offers, so prices may vary.

  • EntertainmentBinge on over 250 box sets and watch the latest must-see TV on 11 channels you won’t find on Freeview.
  • Sky CinemaEnjoy over 1000 movies On Demand and 16 new premieres every month.
  • Sky Sports Access to 10 Sky Sports channels from
  • Kids TV Kids pass provides 6 dedicated channels for your kids plus thousands of episodes on demand.

You can choose a combination of as many of these packages as you like but must select at least one. The main selling point of these add on TV packages is that they’re completely flexible. No permanent contract is required so you can opt in and out of them on a monthly, and even daily basis.

Here’s a list of the TV channels that come with NOW’s most popular Entertainment Pass.

  • Sky 1
  • Sky Arts
  • Sky Living
  • Sky Atlantic
  • Comedy Central
  • Discovery
  • Gold
  • Fox
  • ITV Encore
  • MTV
  • Nat Geo Wild
  • Viceland (On Demand Only)
  • ABC Family (On Demand Only)

Pros and cons

  • Really competitive. For what you get, the NOW combo is really hard to beat. Though the viewing platform isn’t without it’s faults, and you’re inevitably losing out on some viewing in exchange for Sky shoving their content at you, it is a really competitive package.
  • An all-rounder. This could be a positive or a negative. Other products do a better job at individual parts of the NOW combo, but if you’re looking for a decently flexible, cheap way to browse the internet and watch TV, this could be the option for you.
  • Watch on the go. With the NOW box, you’ll be able to link devices to it and watch away from home – much like an Amazon Fire stick or a Google Chromecast.
  • Sky monopoly. Netflix and Amazon content is unavailable to NOW customers. Similarly, although you are able to customise your package to an extent, that customisation is limited to Sky’s own products and offers.
  • An all-rounder. This could be a positive or a negative. Other products do a better job at individual parts of the NOW combo, but if you’re looking for a flexible, cheap way to browse the internet and watch TV, this could be the option for you.

NOW broadband customer service

NOW’s online chat service is available through their website, 24 hours a day, 7 days a week.

NOW is a purely online service and therefore don’t provide any form of phone number where you can contact them, however you can message them via Twitter, or Facebook for alternative means of contact.

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