Which chocolate Easter eggs are best this year?

finder.com goes hunting for the best value and tastiest Easter eggs

Georgia-Rose Johnson
by , Shopping & Travel Publisher

For most of us, getting ready for Easter entails a major shopping trip to the closest supermarket for food, wine and, especially, chocolate eggs.

The UK chocolate Easter egg market is worth £220m, and for consumers, there’s more selection than ever. So we decided to put our comparison expertise to work determining the best-tasting and best value Easter eggs available from the UK’s major supermarkets and high street retailers.

14 milk chocolate hollow eggs, roughly 150g in size, were chosen, and not surprisingly, the differences in cost were considerable – with the most expensive egg (Hotel Chocolat Mellow 40% Milk Egg with Six Molten Caramel Bunnies) costing £10, and the cheapest (Sainsbury’s Milk Chocolate Egg with Chocolate Caramels), just £1. These 2 eggs were also the dearest and cheapest per 100g out of the selection. The average cost of the eggs we chose was £3.84.

What’s in your Easter egg?

Here’s a round-up of the costs and nutritional information of the eggs we bought:

Product Size Cost Cost per 100g
Cadbury Milk Chocolate Egg with Creme Egg (Sainsbury’s) 138g £1.25 £0.91
Favorina – Milk Chocolate Egg (Lidl) 150g £1.99 £1.33
Green & Black’s Organic Milk Chocolate Egg (Tesco) 165g £6.00 £3.64
Hotel Chocolat Mellow 40% Milk Egg with Six Molten Caramel Bunnies 200g £10.00 £5.00
Lindt Gold Bunny Egg with Three Bunnies (Sainsbury’s) 125g £5.00 £4.00
M&S Beatrice Bunny 170g £5.00 £2.94
Maltesers Milk Chocolate Egg with Packet of Maltesers (Sainsbury’s) 127g £1.25 £0.98
Moo Free Original Organic Egg with Buttons – Vegan (Morrisons) 120g £4.00 £3.33
Morrisons The Best Hand Decorated Belgian Milk Chocolate Egg 200g £4.00 £2.00
Nestle Milk Chocolate Egg with Smarties (Sainsbury’s) 122g £1.25 £1.02
Sainsbury’s Milk Chocolate Egg with Chocolate Caramels 155g £1.00 £0.65
Tesco Finest Belgian Milk Chocolate Egg 165g £5.00 £3.03
Thorntons Milk Chocolate Egg (personalised) 153g £4.00 £2.61
Waitrose Belgian Milk Chocolate Egg with Speckled Eggs 150g £4.00 £2.67
Product Cocoa solids Sugar(g per 100g) Calories (kcal per 100g
Cadbury Milk Chocolate Egg with Creme Egg 20% 56.0g 504
Favorina – Milk Chocolate Egg 31% 56.0g 544
Green & Black’s Organic Milk Chocolate Egg 37% 45.5g 565
Hotel Chocolat Mellow 40% Milk Egg with Six Molten Caramel Bunnies 40% 43.6g 549
Lindt Gold Bunny Egg with Three Bunnies 30% 55.0g 545
M&S Beatrice Bunny 33% 57.1g 557
Maltesers Milk Chocolate Egg with Packet of Maltesers 25% 58.3g 521
Moo Free Original Organic Egg with Buttons (Vegan) 45% 33.7g 583
Morrisons The Best Hand Decorated Belgian Milk Chocolate Egg 31% 53.6g 549
Nestle Milk Chocolate Egg with Smarties 25% 61.2g 526
Sainsbury’s Milk Chocolate Egg with Chocolate Caramels 25% 57.8g 501
Tesco Finest Belgian Milk Chocolate Egg 33% 45.7g 550
Thorntons Milk Chocolate Egg (personalised) 30% 54.0g 541
Waitrose Belgian Milk Chocolate Egg with Speckled Eggs 34% 54.7g 54
Back to topWhile all the eggs we compared were milk chocolate, the cocoa quantity varied from 20% (Cadbury Milk Chocolate Egg with Creme Egg) up to 45% (vegan Moo Free Original Organic Egg with Buttons). Interestingly, the vegan Moo Free egg also had the least sugar (33.7g per 100g) and the highest calories (583kcal per 100g).

The egg with the highest quantity of sugar per 100g was the Nestle Milk Chocolate Egg with Smarties (61.2g per 100g), while the egg with the lowest calories per 100g was the Sainsbury’s Milk Chocolate Egg with Chocolate Caramels.

Easter egg taste testing

Which egg was the tastiest?

Could you tell the difference between a £10 egg and a supermarket own-brand £1 egg? Does an extra few percent of cocoa solids really matter? To find out, we conducted a blind taste test with 5 kids and 18 adults and asked them to score each egg on their taste as well as texture. We also asked them to guess which eggs they thought were the most expensive, the cheapest and which was vegan.

Overall, the M&S Beatrice Bunny scored the highest for taste and texture, followed by the Tesco Finest Belgian Milk Chocolate Egg and the Lindt Gold Bunny Egg with Three Bunnies
All three of these eggs were among the most expensive of the 14 eggs in the comparison.

The vegan egg (Moo Free – Original Organic Egg with Buttons) did not fare so well, scoring worst for overall taste and texture by our testers. Interestingly, it also had the highest percentage of cocoa solids, at 45%, and highest calories (583 per 100g).

Other eggs which did not prove popular with our testers included the Green & Black’s Organic – Milk Chocolate Egg and the Favorina – Milk Chocolate Egg.

The cheapest – Sainsbury’s Milk Chocolate Egg with Chocolate Caramels (£1), the Nestle Milk Chocolate Egg with Smarties (£1.25) and the Maltesers Milk Chocolate Egg with packet of Maltesers (£1.25) – were mid range for their overall taste and texture.

Product Total score Ranking
M&S Beatrice Bunny 634 1
Tesco Finest – Belgian Milk Chocolate Egg 614 2
Lindt Gold Bunny Egg with Three Bunnies 612 3
Thorntons Milk Chocolate (personalised) 604 4
Waitrose Belgian Milk Chocolate Egg with Speckled Eggs 603 5
Sainsbury’s Milk Chocolate Egg with Chocolate Caramels 602 6
Cadbury Milk Chocolate Egg with Creme Egg 593 7
Maltesers Milk Chocolate Egg with Packet of Maltesers 593 8
Morrisons The Best Hand Decorated Belgian Milk Chocolate Egg 580 9
Nestle Milk Chocolate Egg with Smarties 566 10
Hotel Chocolat Mellow 40% Milk Egg with Six Molten Caramel Bunnies 565 11
Favorina Milk Chocolate Egg 521 12
Green & Black’s Organic Milk Chocolate Egg 488 13
Moo Free Original Organic Egg with Buttons (Vegan) 325 14
Back to top

Which eggs taste the cheapest and dearest?

When we asked our tasters which of the eggs they thought was the most expensive, the most popular was the Morrisons The Best Hand Decorated Belgian Milk Chocolate Egg, with 11 of the 23 votes. In fact it was mid-range, at £4, and was ranked 9th overall for taste and texture.

Our tasters correctly guessed the eggs that they thought were the least expensive, with the Cadbury Milk Chocolate Egg with Creme Egg (£1.25) scoring the most votes, followed by Maltesers (£1.25) and Sainsbury’s (£1).

The vegan egg proved easy to identify, with more than half of our tasters correctly guessing the Moo Free Original Organic Egg with Buttons.

Easter egg taste testing

Kids vs. Adults

Interestingly, kids and adults alike agreed on the worst tasting eggs, scoring the same for the bottom 3 least favourites (Moo Free, Green & Black’s and Favorina), but they differed on their favourite eggs.

The adults’ top 3 were:

  • M&S Beatrice Bunny
  • Tesco Finest Belgian Milk Chocolate Egg
  • Thorntons – Milk Chocolate (personalised)

While the kids’ top 3 were:

  • Maltesers – Milk Chocolate Egg with Packet of Maltesers
  • Cadbury Milk Chocolate Egg with Creme Egg
  • Sainsbury’s Milk Chocolate Egg with Chocolate Caramels

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