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Top 10 stocks for kids: Kickstart their savings

These household names are as iconic and reliable as they come.

It’s never too early to start investing. While children can’t open their own accounts, parents don’t need to look any further than a custodial account to start investing alongside their kids.

To begin building financial literacy, get your kids in on the action and introduce them to companies they already know and love — such as the following 10 stocks for kids.

1. Apple (AAPL) for the tech-savvy

  • Sector: Technology
  • Dividend yield: 0.60%
  • Market cap: $2.41 trillion
  • Annual revenue: $274.52 billion

I’m willing to bet that both you and your child have stumbled across an Apple product or two. (If you’ve yet to hear the emphatic plea for Apple AirPods, just wait. It’s coming.)

As this tech giant’s product line continues to expand, so too does its market reach. And there’s lots to like about this popular tech stock. It’s done impressively well over the years. Did you know that the stock launched back in the 1980s for less than $1 per share? Shares now trade at well over $100.

The pandemic was tumultuous for many companies, and Apple’s stock saw some dips. But it now trades near an all-time high and appears poised to continue its current trajectory.

How to buy Apple stock

2. Coca-Cola (KO) for the fizzy drink lovers

  • Sector: Consumer non-durables
  • Dividend yield: 2.95%
  • Market cap: $245.53 billion
  • Annual revenue: $33.01 billion

There’s little doubt that Coca-Cola has established itself as a household name, but what most people don’t know is that this worldwide phenomenon has a long and unique history. What started as a fountain drink experiment by an Atlantan pharmacist in 1886 blossomed into a multibillion-dollar product consumed the world over.

Of course, The Coca-Cola Company goes far beyond its tasty carbonated namesake in the iconic bottle. It’s responsible for a number of popular beverages, including Sprite, Fresca, Dasani, Vitaminwater, Nestea, Fanta, Powerade and more.

Coca-Cola’s stock launched in the 1980s for less than $1 each. The stock saw a sizable dip in March 2020 and has yet to recover its pre-pandemic value — but it’s getting there.

How to buy Coca-Cola stock

3. Disney (DIS) for the magically minded

  • Sector: Consumer services
  • Dividend yield: N/A
  • Market cap: $321.72 billion
  • Annual revenue: $65.39 billion

From its first hand-drawn feature-length films to its sprawling theme parks, Disney has made quite the name for itself. And what kid wouldn’t want to invest in the company responsible for so much childhood magic? You’re essentially buying your own little slice of Simba, Wreck-It-Ralph, Mulan, Moana, and dare we mention — Queen Elsa?

Disney’s stock has been gaining since its launch in 1981. Sure, it’s seen its fair share of dips and losses. But overall, the stock has performed well and continues to gain.

How to buy Disney stock

4. Electronic Arts (EA) for the online gamers

  • Sector: Technology
  • Dividend yield: 0.49%
  • Market cap: $39.52 billion
  • Annual revenue: $5.63 billion

This one’s for the kids that love to game: The Sims, Battlefield, Mass Effect, Dragon Age, Madden NFL, FIFA — Electronic Arts is the company behind them all. Electronic Arts is one of the largest video game publishers in the world and has over 450 million registered players. And if pandemic winners like Roblox are any indication, online games are poised to grow — sizably.

Overall, Electronic Arts’ stock has done well following its launch in 1989. The stock is up 70% over the past five years despite significant drops in December 2018 and March 2020.

How to buy Electronic Arts stock

5. Mattel (MAT) for the toy collectors

  • Sector: Consumer discretionary
  • Dividend yield: N/A
  • Market cap: $7.76 billion
  • Annual revenue: $4.58 billion

There are few toys as instantly recognizable as Hot Wheels and Barbie. And if those don’t strike a chord with your child, Mattel’s brand portfolio spans a massive lineup of kids’ toys, including American Girl dolls, Blokus, Bob the Builder, Toy Story, Monster High, Minecraft and more.

I won’t lie to you: Mattel’s stock has had a tumultuous run. It’s hit some dramatic peaks — and suffered some sizable losses. But here’s the good news: the pandemic marked the bottoming out of a years-long string of losses. And Mattel’s stock is back on the rise.

How to buy Mattel stock

6. McDonald’s (MCD) for the French fry lovers

  • Sector: Consumer services
  • Dividend yield: 2.19%
  • Market cap: $175.89 billion
  • Annual revenue: $19.21 billion

A household name since the 1950s, McDonald’s is a restaurant chain familiar to many an American family. Making a name for itself on those iconic golden arches, McDonald’s has grown into a global food chain with over 38,000 restaurants worldwide as of 2019, according to Statista.

McDonald’s stock has been a strong performer since its launch in 1981. It rebounded from pandemic lows and now trades near an all-time high at well over $200 per share.

How to buy McDonald’s stock

7. Hasbro (HAS) for the board game enthusiasts

  • Sector: Consumer discretionary
  • Dividend yield: 2.76%
  • Market cap: $13.59 billion
  • Annual revenue: $5.47 billion

Now, don’t get me wrong — I love a good Nerf gun as much as the next 12-year-old. But in my opinion, Hasbro’s board games are where it’s at. Don’t believe me? Ask your kid — or go check your board game shelf. Hasbro board games are the quintessential stuff of rainy days. We’re talking Monopoly, Clue, Life, Jenga, Operation, Twister and Guess Who.

Like many of the companies on this list, Hasbro saw a massive dip at the start of the pandemic. And while it’s yet to return to pre-pandemic highs, it continues to climb.

How to buy Hasbro stock

8. Netflix (NFLX) for the movie watchers

  • Sector: Communication services
  • Dividend yield: N/A
  • Market cap: $226.91 billion
  • Annual revenue: $25 billion

Netflix is one of the newer kids on the block, but that doesn’t mean it isn’t a top contender in its category. Now, Netflix has faced some stiff competition from the likes of Amazon Prime, Hulu and Disney+. But it’s got a lot going for it — including Netflix-exclusive programming for kids, like Pokémon Journeys, A Series of Unfortunate Events and All Hail King Julien — among others.

Netflix has been on the market since 2002, and after premiering at a measly $1.21 per share, it now goes for over $500 a pop. It’ll have to fight to stay ahead of the competition, but it’s certainly proved it can hold its own.

How to buy Netflix stock

9. Nike (NKE) for the up-and-coming athletes

  • Sector: Consumer services
  • Dividend yield: 0.64%
  • Market cap: $272.72 billion
  • Annual revenue: $44.54 billion

Nike swag seems to have the inherent ability to impress. That iconic swoosh can sell just about anything, from the latest pair of Air Jordans to that oh-so-cool backwards cap made to be worn at soccer practice, the movie theatre and everywhere in between.

Ask pretty much any kid on the block: Nike is just cool. And as it turns out, so is its stock. Well, owning it, anyway. Because dividends and profitability are pretty cool. And even though its going rate was just $0.16 per share at the outset, it’s now trading at an all-time high of over $170 per share.

How to buy Nike stock

10. The Hershey Company (HSY) for the chocolate lovers

  • Sector: Consumer non-durables
  • Dividend yield: 1.99%
  • Market cap: $36.96 billion
  • Annual revenue: $8.15 billion

This Pennsylvania-headquartered confectionery has been around since the 1890s. From Twizzlers to Kitkats to Hershey’s Kisses, this chocolate-maker has weathered the shifting landscape of consumer demand to remain a candy tastemaker for over a century.

Hershey’s stock launched in 1981 for just $1.53 per share — and it’s grown exponentially in the intervening years. In the past five years alone, its stock has grown over 50%. It experienced a number of dips throughout 2020 but has reclaimed its losses to trade near an all-time high of over $180 per share.

How to buy The Hershey Company stock

How did we pick these stocks?

To assemble this list of top stocks for kids, we opted for companies that met the following three criteria:

  1. Well-established companies in their respective industries.
  2. Household names children interact with on a regular basis.
  3. Consistent market performance over the last five years.

Many of the stocks on this list are considered blue-chip stocks — that is: major stocks with large market caps that pay dividends. Blue-chip stocks are typically low-risk and tend to be associated with consistent returns and the ability to weather market volatility.

How to open a kids’ custodial account

Opening a custodial account is really no different than opening an individual account. The biggest difference? You’ll need to be ready to supply personal information on behalf of the account beneficiary: your child.

  1. Fill out the application. Complete the application form with basic personal information for the custodian — you — and the beneficiary — your child. Be prepared to supply your Social Security number and driver’s license.
  2. Fund the account. Transfer money into the brokerage account with an electronic funds transfer, wire transfer or check.
  3. Explore investment options. Use a stock screener to filter stocks and funds by price, company name, ticker symbol and more.

Compare custodial account brokers

When comparing custodial account providers, pay careful attention to commissions, account fees, investor feedback and educational offerings.

Name Product Annual or monthly fee ATM withdrawal Features
Greenlight Max
Greenlight Max
$9.98 per month
  • Investing
  • Priority customer service
  • Identity, cell phone and purchase protection
Greenlight Max is a premium prepaid kids debit card, featuring investing options and advanced card security.
$1 per month
  • Safe and secure
  • Expertly crafted portfolios
  • Trusted financial advisors
This gifting app lets you open a custodial account for your child.
Finder Rating: 4.8 / 5: ★★★★★
$3.99 per month
  • Low fee
  • Investing
  • Parent-paid interest
  • Donation options
The BusyKid Visa® Prepaid Spend Card gives your kids the freedom to spend anywhere Visa® is accepted, and parents see every transaction made.
$2.99 per month
  • Tax advantages.
  • Flexible use.
  • No contribution limits.
A mobile app that provides robo-advising for your child's investment account for a monthly fee.

Compare up to 4 providers

Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Bottom line

It’s never too early to invest. And custodial accounts help kids to get their foot in the door, particularly if you peak their interest with some of their favorite companies. But before you open an account, explore all of your kids’ investment options to determine the account and investment style that’s right for your little ones.

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