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Direct Payday Loan Lenders and Alternatives (2025)

Direct payday loans are an option for borrowers with bad credit who need funds fast, but they aren't your only option.

If you need a loan but your credit isn’t strong enough for a bank, a direct payday lender is one alternative. When you apply, you have two main choices: go straight to a payday lender or use a loan connection service that matches you with lenders.

Connection services can be helpful, but none of them work with every lender. And if you’re in a hurry, applying with a direct lender is usually faster. They review your application, send the money if you’re approved and work with you directly until the loan is paid off.

Just keep in mind: payday loans are very expensive, much costlier than traditional loans. They should only be used in true emergencies, when you have no other options and feel confident you can repay the loan on time. You have other short term options, such as direct cash advance apps that don’t check your credit and may be a cheaper option that a payday loan.

What is a direct payday lender?

A direct payday lender, or short-term loan provider, is a lender that directly provides small-dollar loans, rather than working with an outside company. This means that your information stays in one place, but you won’t get a chance to shop around and compare your options.

These lenders offers small-dollar loans that are typically due between 14 and 30 days, typically for a flat fee of around $15 for ever $100 borrowed. However, there are other types of short-term lenders that also offer loans directly and may be a better option.

How does a direct short-term loan work?

Depending on the type of lender, you can apply online or in store, and the process usually takes only a few minutes. Most payday lenders give you a quick approval decision and once you sign the agreement, you’ll need to repay the loan, plus fees on your next payday. Online lenders typically deposit the money directly into your bank account, while in-store lenders give you cash or a prepaid card on the spot.

Payday loan rules vary widely by state, including how much you can borrow, your repayment window and wether rollover are allowed. A lender that’s legal in one state may not operate in another.

And, some sort-term options, like cash advance apps, are only available online.

Direct lenders vs. brokers

Direct lenders are usually cheaper and safer than payday loan brokers. Brokers work by sharing your info with multiple lenders to see who will approve you, which means you often don’t get to review all the privacy policies first. Many people who use brokers also complain about getting nonstop calls from lenders. That said, brokers can be helpful if you’re struggling to find a loan on your own. They might know about lenders or loan options you haven’t heard of. If you’re new to borrowing, a broker can guide you through your first application.

Not all short-term loans are payday loans

Payday loans are one type of short-term loan, but it isn’t the only short-term loan option. In many cases, it’s the most expensive and riskiest type due to high fees, very short repayment windows and the potential for having to roll your repayment into a new term. Other short-term borrowing options can be cheaper, easier to manage or come with more flexible terms. Here are some alternatives:

  • Cash advance apps. These apps offer small advances with lower fees or tipping models and some are mostly free.
  • Credit union payday alternative loans (PALs). These types of short-term loans come with much lower rates and longer repayment periods.
  • Bank overdraft protection or small-dollar loan programs. Many major banks now offer this.
  • Credit-builder loans. Credit-builder loans can help if you need cash and want to improve your credit over time.

If you’re considering a payday lender, it’s worth checking these alternatives first. They still have fees or requirements, but many cost far less than traditional payday loans and offer more breathing room for repayments.

Compare alternatives to direct payday lenders

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Finder Score Loan amount Turnaround time Requirements bullet point infobox
Finder score
Up to $150/day, with a max of $1000 between paydays
1 to 2 business days or within 30 minutes for a fee
At least 18 and a US resident, Valid Social Security number, At least 60 days of banking history, Proof of consistent income, Positive bank balance, Get paid by direct deposit.
Access up to $150 per day, with a max of $1000 between paydays. Subject to EarnIn terms & conditions.
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Finder score
$50 to $750
Up to 3 days or within an hour for a fee
Among other factors, you must receive a monthly total of $500 or more in Eligible Payroll Deposits into your Current Account.
Get up to $750 before payday, once you qualify. Paycheck Advance is an earned wage access service and is not a loan or credit product. Subject to Paycheck Advance Terms and Conditions.
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Finder score
$500 to $5,000
As soon as the same business day
+18 years old, Receive paychecks through direct deposit, $1,500 minimum monthly income, Live in eligible state
Not available in: CO, CT, GA, IA, MD, MA, NY, SD, VT, WV. Comes with the option to change your due date so you won’t fall behind on repayments.
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Chime logo
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Finder score
Up to $500
Within 24 hours or $2 for instant transfers
Chime checking account, direct deposits of $200+ and only available in some states
Plus access up to $500 of your pay before payday fee-free within 24 hours. See Chime terms and conditions.
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Finder score
$300 to $5,000
1 to 2 business days
Checking account at least 60 days old, regular income through direct deposit, resident of eligible state, age of majority in your state
Not available in: AK, CO, CT, FL, GA, IL, IA, KY, ME, MD, MA, MT, NV, NH, NJ, NM, NY, NC, ND, OR, VT, VA, WA, WV. Fast online funding up to $5K, but you won't know about rates and terms until after you apply.
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Up to $250
3 to 4 days or instant for a fee.
Not stated
Automatically monitor your spending plus access cash advances up to $100 at a time.
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What is the Finder Score?

The Finder Score crunches 3+ types of short-term loans across 65+ lenders. It takes into account the product's interest rate, fees and features, as well as the type of loan eg investor, variable, fixed rate - this gives you a simple score out of 10.

To provide a Score, we compare like-for-like loans. So if you're comparing the best short-term loans for all credit types, you can see how each short-term loan stacks up against other short-term loans with the same borrower type, rate type and repayment type.

Read the full breakdown

What to look for in a direct short-term lender

Not all direct short-term loan lenders are the same. Pay attention to these points while comparing lenders:

  • Ease of the process. Some online lenders make applications quick and simple, while others may require faxing documents or take longer to review and disburse funds. Look for a lender with a smooth, fast process.
  • Credit checks. Many lenders avoid the big three credit bureaus, but some still use Teletrack. If you want a lender that won’t check your credit, focus on those advertising “no Teletrack payday loans” or consider cash advance apps that skip credit checks entirely.
  • Fees and costs. Fees vary by loan amount, state, and lender. Always check the total cost, including any hidden charges, before applying.
  • Loan terms. Confirm how long you have to repay, whether the loan can be extended, and any penalties for late payments.
  • Reputation. Research reviews, BBB ratings, and customer feedback to avoid disreputable lenders.
  • Customer support. A responsive lender can make the process easier if questions or issues come up.

Pros and cons of a direct short-term lender

Pros

  • With you from start to finish. When you work with a direct lender, you deal with a single institution throughout the process — from applying to the disbursement of funds and repaying the loan. This can make borrowing much simpler.
  • Information is secure. Loan connection services can pass your personal information to various third parties, and there’s no telling how many marketing calls might follow.
  • Miss no opportunity. While a number of loan connection services boast extensive lender networks, they might still manage to miss a few good ones. When you’re on your own, you can take the time to look for ones based on your specific needs. You don’t have to worry about missing out.

Cons

  • Spend more time looking. If you limit your search to direct short-term lenders and refrain from using a loan connection service, you may end up spending more time to find the right loan.
  • Disreputable lenders. In the online lending space there is always a chance of finding a disreputable lender. Make sure you check the reputation of the lender before you apply.
  • Costs and terms. A drawback of any short-term loan is the cost: You’ll likely pay a high APR that can range from about 28% to 1000% or higher. You also won’t have much time to repay your loan, with most loans due on your next payday.

What should I avoid?

  • Avoid taking out more than you can afford. Even if you’re looking for direct short-term lenders because you have an immediate financial need, remember you’ll have to be able to repay the loan. If you’re not sure about your ability to repay on time, you may want to avoid taking the loan out in the first place.
  • Avoid late payments. When you make late payments, lenders will charge late fees. And if there’s no money in your bank account on the due date, you could end up paying nonsufficient funds fees, too. Banks and credit unions charge these fees to cover the costs of a bounced check when there aren’t enough funds in your account to cover the repayment.
  • Avoid refinancing. Refinancing the loan adds additional costs in the form of charges and fees. You’ll have to repay the original loan amount, the fees accrued from the first loan period and the fees from the second as well.
  • Avoid settling. Given that there are dozens of direct short-term lenders in the US, it’s best that you compare a few before making any kind of a decision. See what options you have available and find the right lender for your borrowing needs.

When should I borrow from a direct short-term lender?

You might want to use a direct short-term lender in the following situations:

  • You need money today. When you don’t have time to shop around, working with a direct lender that you trust could get you the money in the easiest way possible.
  • You want to avoid broker fees. While there are some connection sites that can help you find a short-term loan for free, brokers can charge fees that make an already-expensive product even more costly.
  • You want to avoid lender calls. One of the main drawbacks of working with a broker or connection service is that you might receive calls from lenders, well after you’ve taken out your loan.
  • You don’t have a bank account. It can be hard to filter for lenders that don’t require a bank account through connection services or brokers — you might have to do that research yourself. Plus, some short-term options, such as cash advance apps typically require a bank account.

Eligibility and how to apply

For many short-term lenders, applications can easily be completed and submitted online. In order to secure a loan, you’ll need to meet some qualifications, which generally include:

  • Be a US citizen or permanent resident.
  • Meet the age requirements — usually between 18 and 21 years old.
  • Have a steady income.

If all of the requirements are met, there are usually just a few steps to apply. While the actual application will vary by lender, you’ll generally need to:

  • Provide your name, date of birth, address and email address.
  • Fax your state-issued ID or enter the information if applying online.
  • Give details about your employment status and income.

Frequently asked questions

What can I use the money for?
Like all payday loans, you can use it for just about whatever you want. If you’re late on bills, missed your rent payment or have an unexpected emergency pop up, a short-term loan can help cover these expenses.
What is the maximum amount I can borrow?
The state you live in and your monthly income will determine this. The maximum loan amount can also vary between different direct short-term lenders.
How do I repay the loan and when?
You’ll have to repay your payday loan on or before your next payday. Most lenders take the money directly from your bank account, but some give you other options as well.
How does a late payment or not paying at all damage my credit?
Upon nonpayment, your lender can initiate collection, which in turn would have an adverse effect on your credit score.
What if I repay my direct payday loan early?
If you’ve come into some extra cash and want to pay off your loan early, it’s best to check with your lender. It might charge you early prepayment fees.
What is Teletrack?
Teletrack is a credit reporting service agency that collects information for businesses like short-term loan companies, rent-to-own and furniture stores that offer financing. Your Teletrack report will note your loan history with these types of lenders as well as if your contact information matches up with what you’ve reported in the past

Megan B. Shepherd's headshot
Editor, Loans & Insurance

Megan B. Shepherd is a personal finance expert and editor for loans and insurance at Finder. Her personal finance expertise has been featured on Forbes, Nasdaq, MediaFeed, Fox News, Time, Reviews.com, and carinsurance.com, adding invaluable information related to personal loans, financial strategies and smart borrowing tactics. Megan graduated from the University of Texas at Dallas with a BS in Business Administration with an entrepreneurial focus. She's worked as a certified financial adviser and has earned certificates of completion from A.D. Banker & Company. See full bio

Megan B.'s expertise
Megan B. has written 23 Finder guides across topics including:
  • Personal loans, business loans and home loans
  • Underwriting guidelines
  • Life, disability, car, health, accident, critical illness, dental and vision insurance
  • Policy comparison
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2 Responses

    Default Gravatar
    SteveOctober 11, 2017

    Will I be able to get cash by Friday?

      Default Gravatar
      LiezlOctober 12, 2017

      Hi Steve,

      That will depend on when you have applied and got approved. In most cases, if your loan has been approved, you can expect the funds to be deposited in your bank account as soon as the next business day. It would be a good idea to confirm this with the lender as the receiving bank could have its own clearing cut-off time.

      Kind regards,
      Liezl

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