USAA vs. American Family
USAA has been proudly providing insurance for our military and their family members since 1922. Although American Family has been around for nearly as long, it isn’t quite the household name that USAA is. But don’t rule this smaller company out. American Family aims to gain the trust of its customers through top-notch customer service and protection.
Like American Family, USAA has a great reputation for customer service. The company gets an A+ from the Better Business Bureau and astounding 5 out of 5 rating from J.D. Power. Both companies also offer discounts to make car insurance more affordable, like USAA’s military discount and American Family’s defensive driver discount.
So which one should you choose? Take a look at our side-by-side comparison below, and you’ll get the info you need to pick the provider that best suits your needs.
- For military members & family
- Convenient service through the mobile app
- Coverage around the world
Our top pick: USAA
USAA offers affordable car insurance with highly rated customer service to millions of military members and their families. Only available to military members, veterans and affiliated military members.
- Save when you bundle your home and car insurance
- Driver & vehicle discounts
- 24/7 claims service through USAA’s free mobile app
- Membership savings
- Get dividends from company profits
- Flexible premium payments
 USAA |
 American Family |
|
|---|---|---|
| About the provider | Operating since 1922, USAA is a company that deals primarily with military members and their families. It offers a wide array of products ranging from car insurance, homeowners insurance, banking, investing and more. | For 90 years, American Family has worked hard to give quality rates and services. In addition to auto insurance, it offers home, life, business, and farm and ranch insurance with a strong commitment to protect its customers. |
| Price | Policy costs depend your personal situation. Visit USAA for a quote based on your specific needs. | Policy costs depend your personal situation. Visit American Family for a quote based on your specific needs. |
| States served | All 50 states | 19 |
| User satisfaction* | A+ | B+ |
| J.D. Power ratings** | 5/5 on overall claims satisfaction | 4/5 on overall claims satisfaction |
| Driver discounts | View driver discounts | View driver discounts |
| Vehicle discounts | View vehicle discounts | View vehicle discounts |
* Based on Better Business Bureau’s company rating ** Based on the 2016 U.S Auto Claims Satisfaction Study
Driver discounts
Vehicle discounts
Bottom line
If you qualify for insurance through USAA, you can’t go wrong with its excellent customer service and dedication to meeting the financial needs of our military and their family. But keep in mind your personal situation when comparing USAA and American Family, because although one provider might offer more discounts than the other, those discounts might not apply to you.
Compare your car insurance options to find the best insurance company for you.