UK subscription service statistics
Brits spend over £2 billion every single year on subscription services – but which are the most popular and how is the market growing?
From baby book clubs to Japanese culture, subscription services are a great way of getting the most from your favourite brands. Whether it’s free next-day delivery from Amazon Prime or getting healthy snacks delivered to your door with Graze, there’s a subscription service for everyone. We’ve explored the latest statistics to see how many Brits are subscribed to services such as these.
- Brits spend more than £2 billion every year on subscription services.
- A recent survey suggests that over 60% of adults in Britain are subscribed to the Amazon Prime subscription service.
- The average Brit spends £60 per year on subscription services.
- The average price of a subscription box is £14.
- The subscription box market is estimated to grow by 77% to be worth over £1 billion by 2022.
- More than 1 in 4 Brits (27.4%) were subscribed to at least one subscription box service in 2018.
- 23% of those aged 18-34 has a subscription box.
Subscription box services
It’s predicted that Brits spend more than £2 billion every year on the overall subscription market, with over 60% of Brits subscribed to retail giant Amazon’s Prime service. We looked at the latest reports to see which subscription box services are the UK’s favourites.
The most popular subscription boxes are those bringing us food, with 37% of all subscribers subscribing to some sort of food service. The second most popular type of box is those containing razors and shaving items, with 30% of all subscribers. On the other end of the spectrum, only 10% of subscribers see the benefit of getting contact lenses delivered to their door.
Of those who do use a subscription box service, 45% said that the reason they were subscribed was because of the price, as many boxes offer high value for a lower price. 43% of subscribers like the convenience of having items delivered, and 43% say they subscribe as a treat for themselves.
|Subscription box||Percentage of subscribers|
|Razor & shaving||30%|
|Perfume & cosmetics||26%|
The best subscription services
Amazon Prime is the most subscribed to service, but which other companies make the top five list?
Healthy snack subscription service Graze comes in second place, with just over 1 in 10 (12.3%) of subscribers subscribed to this service. Next on the list are Nextunlimited (9.7%), Pact Coffee (8.5%) and beauty subscription service Glossybox (7.8%).
|Subscription service||Percentage of subscribers|
Subscription boxes are a great way to get your favourite goods delivered straight to your door whenever you want them. Whether it’s food ingredients or a fresh new pair of socks, there’s a subscription box for just about everything! The latest stats from Royal Mail suggest that the subscription box market is expected to be worth over £1 billion in 2022 – a 77% increase from 2017 figures (£583 million).
- 1 in 4 Brits (27.4%) are signed up to a subscription box in the UK.
- Suscription boxes are most popular amongst 18-34 year olds, with 1 in 4 (23%) signed up to at least one service.
- 13% of 35-54 year olds are subscribed to one of these services, but only 3% of those over 55 have a subscription box service.
- Subscription boxes are more popular with males than females, with 30% of men subscribed to one, compared to 24% of women.
- It’s anticipated that male grooming subscriptions will see the biggest growth of any subscription category, reaching 2 million members by 2022.
Subscription boxes for businesses
With the demand for subscription boxes on the rise, how many companies are planning to jump on the bandwagon and introduce their own subscription box service?
The latest report from the Post Office reveals that over half (58%) of businesses plan on investing in new or existing subscription boxes in the next year. Cited by 45% of businesses, the key motivation for introducing a subscription box service was driving greater brand loyalty.
Reasons businesses start subscription services
The top motivations cited for starting a subscription service were as follows:
|Reason||Percentage of businesses|
|Drive greater brand loyalty||44.8%|
|Desire for greater control (distribution)||34.5%|
|Control of marketing and promotion||24.1%|
|Lower start-up costs||24.1%|
- Royal Mail Group
Click here for more research. For all media enquiries, please contact:
Looking to treat yourself every month? A beauty subscription box is super affordable and a great way to try all the latest products.Read more…
See if you can get your next Gousto order for less with our hand-tested voucher and promo codes.Read more…
Pick up a great discount with one of our codes and save on your next LOOKFANTASTIC order. Hurry – these voucher codes never last long.Read more…
See if you can get your next Flavourly order for less with our hand-tested voucher and promo codes.Read more…
Score a discount on a Graze subscription snack box with our voucher and promo codes.Read more…
More guides on Finder
Revealed: The most (and least) popular TV streaming services
Now more than ever, Brits are bingeing shows on streaming services to keep themselves entertained, but which platform is the most popular?
What is the most popular streaming service: Prime, Netflix, Disney+ or Apple TV+?
We scraped over 16,000 titles on IMDb and Rotten Tomatoes to find the streaming service with the highest-rated content.
Boxing Day Statistics 2020
Which brand received the most search traffic from UK shoppers during one of the biggest retail days of the year? We’ve done some analysis on the search figures to find the brand took the crown.
Parking fines: Which UK city issues the most tickets?
Are you driving to do your Christmas shopping this year? Find out which city issues the most parking fines during the festive season.
Christmas gift spending set to fall to £24.2 billion as half of Brits say they will spend less this year
Christmas gift spend across the UK is set to fall by 10% to £24.2 billion this year.
Buy now pay later (BNPL) statistics | 2020
Buy now pay later is the fastest growing online payment method in the UK. Discover the latest statistics on how it’s disrupting the payments industry.
Banking statistics UK | 2020
What are the biggest and most famous banks? Which banks are winning and losing customers? How are opinions about banks changing? We have collected all the latest banking statistics here.
Most popular podcasts in the UK 2020
We found out how popular podcast listening is in the UK, how much is spent on advertising and what the most popular podcasts are.
Mask usage in the UK and around the world
97% of Brits own a face mask, the most out of all the 15 countries in our global study.
Disposable income in the UK
Where in the UK can you make the most and spend the least?
Ask an Expert