
Top 5 beauty subscription boxes that you need to know about
Looking to treat yourself every month? A beauty subscription box is super affordable and a great way to try all the latest products.
Read more…From baby book clubs to Japanese culture, subscription services are a great way of getting the most from your favourite brands. Whether it’s free next-day delivery from Amazon Prime or getting healthy snacks delivered to your door with Graze, there’s a subscription service for everyone. We’ve explored the latest statistics to see how many Brits are subscribed to services such as these.
It’s predicted that Brits spend more than £2 billion every year on the overall subscription market, with over 60% of Brits subscribed to retail giant Amazon’s Prime service. We looked at the latest reports to see which subscription box services are the UK’s favourites.
The most popular subscription boxes are those bringing us food, with 37% of all subscribers subscribing to some sort of food service. The second most popular type of box is those containing razors and shaving items, with 30% of all subscribers. On the other end of the spectrum, only 10% of subscribers see the benefit of getting contact lenses delivered to their door.
Of those who do use a subscription box service, 45% said that the reason they were subscribed was because of the price, as many boxes offer high value for a lower price. 43% of subscribers like the convenience of having items delivered, and 43% say they subscribe as a treat for themselves.
Subscription box | Percentage of subscribers |
---|---|
Food | 37% |
Razor & shaving | 30% |
Perfume & cosmetics | 26% |
Clothing | 21% |
Contact lenses | 10% |
Amazon Prime is the most subscribed to service, but which other companies make the top five list?
Healthy snack subscription service Graze comes in second place, with just over 1 in 10 (12.3%) of subscribers subscribed to this service. Next on the list are Nextunlimited (9.7%), Pact Coffee (8.5%) and beauty subscription service Glossybox (7.8%).
Subscription service | Percentage of subscribers |
---|---|
Amazon Prime | 61.4% |
Graze | 12.3% |
Nextunlimited | 9.7% |
Pact Coffee | 8.5% |
Glossybox | 7.8% |
Subscription boxes are a great way to get your favourite goods delivered straight to your door whenever you want them. Whether it’s food ingredients or a fresh new pair of socks, there’s a subscription box for just about everything! The latest stats from Royal Mail suggest that the subscription box market is expected to be worth over £1 billion in 2022 – a 77% increase from 2017 figures (£583 million).
With the demand for subscription boxes on the rise, how many companies are planning to jump on the bandwagon and introduce their own subscription box service?
The latest report from the Post Office reveals that over half (58%) of businesses plan on investing in new or existing subscription boxes in the next year. Cited by 45% of businesses, the key motivation for introducing a subscription box service was driving greater brand loyalty.
The top motivations cited for starting a subscription service were as follows:
Reason | Percentage of businesses |
---|---|
Drive greater brand loyalty | 44.8% |
Desire for greater control (distribution) | 34.5% |
Control of marketing and promotion | 24.1% |
Lower start-up costs | 24.1% |
Looking to treat yourself every month? A beauty subscription box is super affordable and a great way to try all the latest products.
Read more…Want to slim down, get stronger or just improve your health? Meal prepping is a great way to help you on the way to a good diet.
Read more…Solve all your shaving problems with a razor subscription from FFS. Get great deals and save monthly with our tested and approved discount and promo codes!
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We scraped over 16,000 titles on IMDb and Rotten Tomatoes to find the streaming service with the highest-rated content.
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