How to buy JD Sports shares

JD Sports shares have fallen 2.58% from their previous closing price (123.8p). Learn how to easily invest in JD Sports shares.

JD Sports Fashion PLC (JD) is a publicly traded apparel retail business based in the UK which employs around 75,150 staff. JD Sports is listed on the London Stock Exchange (LSE) and traded in sterling. Its current price of 120.6p is 3.1% up on its price a month ago (116.95p).

How to buy shares in JD Sports

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. JD in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy JD Sports shares

Best for 0% commission stocks

Finder Award
Go to site
Capital at risk. Other fees apply.
Copy picks from top traders
  • Commission-free stock trades
  • Receive dividend payments
  • Invest in fractional shares

Best for fractional shares

Go to site
Capital at risk. T&Cs apply.
Personalised market updates
  • Commission-free trading
  • Invest in fractional shares
  • Over 5,400 stocks & ETFs

Best for customer satisfaction

Finder Award
Go to site
Capital at risk. T&Cs apply.
97% would recommend
  • No commissions for funds
  • Expert research and insights
  • Wide range of tax wrappers

Fees calculator for buying JD Sports shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

1000
Platform Finder score Account fee Min. initial deposit Trade cost Link
eToro Free Stocks logo
4.3 β˜…β˜…β˜…β˜…β˜…
Β£0 $100 Β£1,230.21
Go to siteCapital at risk
Saxo Share Dealing Account logo
3.75 β˜…β˜…β˜…β˜…β˜…
0.12% per year Β£0 Β£1,292.03
Go to siteCapital at risk
XTB logo
4.3 β˜…β˜…β˜…β˜…β˜…
Β£0 Β£0 Β£1,212.03
Go to siteCapital at risk
Hargreaves Lansdown Fund and Share Account logo
4.2 β˜…β˜…β˜…β˜…β˜…
Β£0 Β£1 Β£1,223.98
Go to siteCapital at risk
InvestEngine logo
4.34 β˜…β˜…β˜…β˜…β˜…
0% - 0.25% Β£100 Β£1,212.03
Go to siteCapital at risk
CMC Invest share dealing account logo
4.4 β˜…β˜…β˜…β˜…β˜…
Β£0 Β£0 Β£1,212.03
Read reviewCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in JD Sports

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including JD Sports), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

JD Sports is a major part of the London stock exchange, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy JD Sports stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View JD Sports's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of JD stock over time.

Share price volatility

Over the last 12 months, JD Sports's shares have ranged in value from as little as 103 up to 177.75. A popular way to gauge a stock's volatility is its "beta".

JD.LSE volatility(beta: 1.57)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while JD Sports's is 1.569. This would suggest that JD Sports's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of 120.6

1 week (2024-05-13)-2.07%
1 month (2024-04-18)3.12%
3 months (2024-02-20)7.25%
6 months (2023-11-20)-16.60%
1 year (2023-05-18)-24.27%
2 years (2022-05-17)-3.29%
3 years (2021-05-20)-86.67%
5 years (2019-05-20)-80.84%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Promoted
eToro Free Stocks
Invest in JD Sports shares
Finder Award
  • Start investing from $50
  • Pay no stamp duty on UK shares
  • Commission-free trading. Other fees may apply.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is JD Sports under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the JD Sports P/E ratio, PEG ratio and EBITDA.

JD Sports's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, JD Sports's shares trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United Kingdom stock market as of 09 November, 2023 (10). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, JD Sports's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

JD Sports's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8948. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into JD Sports's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider JD Sports's PEG ratio in relation to those of similar companies.

JD Sports's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping Β£1.3 billion.

The EBITDA is a measure of JD Sports's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

More guides on Finder

  • Invest in footwear stocks

    Footwear stocks can be rewarding, but there are risks involved that could impact your profits.

  • How to buy Ralph Lauren shares

    Ever wondered how to buy shares in Ralph Lauren? We explain how and compare a range of providers that can give you access to many brands, including Ralph Lauren.

  • How to buy Watches of Switzerland shares

    Ever wondered how to buy shares in Watches of Switzerland Group? We explain how and compare a range of providers that can give you access to many brands, including Watches of Switzerland Group.

  • How to buy The TJX Companies shares

    Ever wondered how to buy shares in TJX? We explain how and compare a range of providers that can give you access to many brands, including TJX.

  • How to buy Nike shares

    Ever wondered how to buy shares in Nike? We explain how and compare a range of providers that can give you access to many brands, including Nike.

  • How to buy Superdry shares

    Find out how to buy shares in Superdry, see its share prices over the last three months and check out our must-do checklist if you’re looking to invest.

  • How to buy Next shares

    Find out how to buy shares in Next, see Next’s share prices over the last three months and check out our must-do checklist if you’re looking to invest.

  • How to buy Burberry Group shares

    Ever wondered how to buy shares in Burberry? We explain how and compare a range of providers that can give you access to many brands, including Burberry.

  • How to buy ASOS shares

    Thinking about buying shares in online retail giant ASOS? We explain how to do it and run through a useful checklist for anyone looking to invest.

Go to site