Internet use in the UK

Home internet use stats broken down by local authority

According to a recent report by Ofcom, the average UK resident spends 2.1 hours on the internet at home each day – assuming this has nothing to do with a poor broadband connection
But how does internet use vary across the UK? By analysing data from Ofcom and the ONS (see full methodology below), we’ve mapped the average time spent online per person per day (not including internet use at work) in 391 UK local authorities, and the results are quite interesting.
While most areas don’t stray too far from the average, a couple of spots go online so much that the rest of the map looks washed out by comparison: West Lothian in Scotland, and Thanet in Kent, each spending 4.2 and 4.7 hours online per person per day respectively.

Average time spent online per day

Top 10 places where people use the most internet

Avg GB used per person per dayEstimated hours per day
Thanet5.84.7
West Lothian5.24.2
Fife3.73.1
Glasgow City3.52.9
Tameside3.42.7
Hastings3.32.7
Manchester3.32.7
Blackpool3.32.7
Blaenau Gwent3.32.7
Corby3.32.7

The 14 places that use the least internet

Avg GB used per person per dayEstimated hours per day
West Devon1.81.5
Fermanagh and Omagh1.81.5
Derbyshire Dales1.81.5
South Hams1.81.5
Isles of Scilly1.81.5
Eden1.81.5
North Norfolk1.81.5
Ryedale1.81.5
Ceredigion1.81.4
Shetland Islands1.71.4
West Somerset1.71.4
Orkney Islands1.71.4
City of London1.71.4
Na h-Eileanan Siar1.71.4
Since London boroughs are much smaller than other local authorities, they can be hard to see on the map. Below is a version zoomed in on London. Interestingly, it shows that the rest of London doesn’t share the City of London’s far below-average interest in online activities. Londoners in the borough of Lambeth sit on the other side of this spectrum, at 2.6 hours a day.

Average time spent online in London

Full data: internet use by local authority

Avg GB used per person per dayEstimated hours per day
Thanet5.84.7
West Lothian5.24.2
Fife3.73.1
Glasgow City3.52.9
Tameside3.42.7
Hastings3.32.7
Manchester3.32.7
Blackpool3.32.7
Blaenau Gwent3.32.7
Corby3.32.7
Rhondda Cynon Taf3.22.7
Dundee City3.22.7
Caerphilly3.22.6
Clackmannanshire3.22.6
Salford3.22.6
Merthyr Tydfil3.22.6
Lambeth3.22.6
Liverpool3.22.6
Hammersmith and Fulham3.12.6
Norwich3.12.6
Milton Keynes3.12.5
Reading3.12.5
Bridgend3.12.5
Falkirk3.12.5
Nottingham3.12.5
Torfaen3.12.5
Barking and Dagenham3.12.5
Dartford3.12.5
North Lanarkshire3.12.5
Barrow-in-Furness3.12.5
Southampton3.12.5
Eastbourne3.12.5
Thurrock3.12.5
Coventry3.02.5
Greenwich3.02.5
Forest Heath3.02.5
Halton3.02.5
North Ayrshire3.02.5
Newham3.02.5
Hounslow3.02.5
Islington3.02.5
Lewisham3.02.5
Aberdeen City3.02.5
Sunderland3.02.4
Hackney3.02.4
Hyndburn3.02.4
East Ayrshire3.02.4
Midlothian3.02.4
Three Rivers3.02.4
Basildon3.02.4
Newcastle upon Tyne3.02.4
Brent3.02.4
Knowsley3.02.4
Northampton3.02.4
Worcester3.02.4
Lewes3.02.4
Tower Hamlets3.02.4
Southwark2.92.4
Runnymede2.92.4
Chelmsford2.92.4
Cardiff2.92.4
Brighton and Hove2.92.4
Croydon2.92.4
Mansfield2.92.4
West Dunbartonshire2.92.4
Ashfield2.92.4
Renfrewshire2.92.4
Bracknell Forest2.92.4
Ealing2.92.4
Peterborough2.92.4
Crawley2.92.4
Southend-on-Sea2.92.4
Stirling2.92.4
Haringey2.92.4
Lincoln2.92.4
Wandsworth2.92.4
Stoke-on-Trent2.92.4
Leeds2.92.4
Barnet2.92.4
Bury2.92.4
County Durham2.92.4
Harlow2.92.4
Canterbury2.92.3
Portsmouth2.92.3
Bolsover2.92.3
Wolverhampton2.92.3
South Lanarkshire2.92.3
Carlisle2.92.3
Boston2.92.3
Waltham Forest2.92.3
Watford2.92.3
Neath Port Talbot2.82.3
Ipswich2.82.3
Tamworth2.82.3
Medway2.82.3
Weymouth and Portland2.82.3
Sandwell2.82.3
Rochdale2.82.3
East Renfrewshire2.82.3
Cannock Chase2.82.3
Leicester2.82.3
Swale2.82.3
Lancaster2.82.3
Wellingborough2.82.3
Wakefield2.82.3
Slough2.82.3
Windsor and Maidenhead2.82.3
Westminster2.82.3
Preston2.82.3
Belfast2.82.3
Copeland2.82.3
Sheffield2.82.3
Rossendale2.82.3
Inverclyde2.82.3
Great Yarmouth2.82.3
Blackburn with Darwen2.82.3
Swindon2.82.3
Doncaster2.82.3
Havering2.82.3
Vale of Glamorgan2.82.3
Fenland2.82.3
Calderdale2.82.3
Wrexham2.82.3
Plymouth2.82.3
Colchester2.82.3
Hillingdon2.82.3
Redbridge2.82.3
Enfield2.82.3
City of Edinburgh2.82.3
Oldham2.82.3
Wirral2.82.3
Bournemouth2.82.3
Chesterfield2.82.3
Kettering2.72.2
East Lothian2.72.2
Bexley2.72.2
Barnsley2.72.2
Derby2.72.2
Sedgemoor2.72.2
Camden2.72.2
Gravesham2.72.2
Braintree2.72.2
Arun2.72.2
South Tyneside2.72.2
Basingstoke and Deane2.72.2
Birmingham2.72.2
Rochford2.72.2
Moray2.72.2
Newport2.72.2
Middlesbrough2.72.2
Sefton2.72.2
Oxford2.72.2
Gateshead2.72.2
Torbay2.72.2
Spelthorne2.72.2
Burnley2.72.2
Rushmoor2.72.2
Bristol, City of2.72.2
Hartlepool2.72.2
Wycombe2.72.2
Stockport2.72.2
Nuneaton and Bedworth2.72.2
Adur2.72.2
Worthing2.72.2
East Staffordshire2.72.2
Telford and Wrekin2.72.2
Bolton2.72.2
Tendring2.72.2
Welwyn Hatfield2.72.2
Warrington2.72.2
Dacorum2.62.2
Rugby2.62.2
Stevenage2.62.2
Swansea2.62.2
West Lancashire2.62.2
High Peak2.62.2
Waveney2.62.2
Wigan2.62.2
Ashford2.62.2
Redditch2.62.2
Flintshire2.62.2
Rotherham2.62.2
Castle Point2.62.1
Luton2.62.1
Amber Valley2.62.1
Bradford2.62.1
Eastleigh2.62.1
Angus2.62.1
Conwy2.62.1
Northumberland2.62.1
North Tyneside2.62.1
East Cambridgeshire2.62.1
Antrim and Newtownabbey2.62.1
Shepway2.62.1
Surrey Heath2.62.1
Waverley2.62.1
Walsall2.62.1
North East Lincolnshire2.62.1
Pendle2.62.1
Harrow2.62.1
Denbighshire2.62.1
Hertsmere2.62.1
Fylde2.62.1
Sutton2.62.1
South Ayrshire2.62.1
Cheshire West and Chester2.62.1
Broxbourne2.62.1
Bromley2.62.1
Guildford2.62.1
Ards and North Down2.62.1
Erewash2.62.1
St. Helens2.62.1
Newcastle-under-Lyme2.52.1
Kensington and Chelsea2.52.1
Cambridge2.52.1
Havant2.52.1
Merton2.52.1
Richmond upon Thames2.52.1
Elmbridge2.52.1
South Derbyshire2.52.1
Gloucester2.52.1
Cherwell2.52.1
Reigate and Banstead2.52.1
Mid Sussex2.52.1
Trafford2.52.1
North Warwickshire2.52.1
Derry City and Strabane2.52.1
Epsom and Ewell2.52.1
Wokingham2.52.0
Cheshire East2.52.0
Warwick2.52.0
Wyre2.52.0
Brentwood2.52.0
South Holland2.52.0
Selby2.52.0
Dover2.52.0
North Lincolnshire2.52.0
South Bucks2.52.0
Kirklees2.52.0
Bassetlaw2.52.0
Gosport2.52.0
Redcar and Cleveland2.52.0
Cheltenham2.52.0
Woking2.52.0
Darlington2.52.0
Chorley2.52.0
Isle of Wight2.52.0
Charnwood2.42.0
Huntingdonshire2.42.0
Solihull2.42.0
Craven2.42.0
Mid and East Antrim2.42.0
South Kesteven2.42.0
South Ribble2.42.0
Bath and North East Somerset2.42.0
Dudley2.42.0
Breckland2.42.0
Blaby2.42.0
Allerdale2.42.0
North Somerset2.42.0
Newark and Sherwood2.42.0
Wyre Forest2.42.0
West Berkshire2.42.0
St Edmundsbury2.42.0
Armagh City, Banbridge and Craigavon2.42.0
Epping Forest2.42.0
Poole2.42.0
Test Valley2.42.0
York2.42.0
Carmarthenshire2.42.0
Horsham2.42.0
Oadby and Wigston2.42.0
South Oxfordshire2.42.0
East Northamptonshire2.42.0
Stockton-on-Tees2.41.9
Hinckley and Bosworth2.41.9
Scarborough2.41.9
Rother2.41.9
East Hampshire2.41.9
Harborough2.41.9
Tandridge2.41.9
Scottish Borders2.41.9
Exeter2.41.9
Sevenoaks2.41.9
Tunbridge Wells2.31.9
Hart2.31.9
Broxtowe2.31.9
Staffordshire Moorlands2.31.9
North East Derbyshire2.31.9
Daventry2.31.9
Taunton Deane2.31.9
Lisburn and Castlereagh2.31.9
East Hertfordshire2.31.9
North West Leicestershire2.31.9
Wealden2.31.9
South Gloucestershire2.31.9
King’s Lynn and West Norfolk2.31.9
Mole Valley2.31.9
Bromsgrove2.31.9
North Kesteven2.31.9
Monmouthshire2.31.9
Gedling2.31.9
St Albans2.31.9
Wiltshire2.31.9
Lichfield2.31.9
Causeway Coast and Glens2.31.9
Wychavon2.31.9
Stafford2.31.9
Central Bedfordshire2.31.9
North Hertfordshire2.31.9
Torridge2.31.8
Newry, Mourne and Down2.31.8
West Lindsey2.21.8
Cornwall2.21.8
South Northamptonshire2.21.8
South Staffordshire2.21.8
Winchester2.21.8
Maldon2.21.8
Aylesbury Vale2.21.8
Chichester2.21.8
New Forest2.21.8
Perth and Kinross2.21.8
East Riding of Yorkshire2.21.8
Isle of Anglesey2.21.8
North Devon2.21.8
Bedford2.21.8
East Lindsey2.21.8
Tonbridge and Malling2.21.8
Richmondshire2.21.8
Tewkesbury2.21.8
Aberdeenshire2.21.8
Chiltern2.21.8
Maidstone2.21.8
Vale of White Horse2.21.8
Stroud2.21.8
Teignbridge2.21.8
Fareham2.21.8
Harrogate2.21.8
Broadland2.21.8
Forest of Dean2.21.8
Dumfries and Galloway2.21.8
Kingston upon Thames2.11.8
Mendip2.11.8
West Oxfordshire2.11.8
South Somerset2.11.8
Rushcliffe2.11.8
Babergh2.11.7
Highland2.11.7
North Dorset2.11.7
South Norfolk2.11.7
Kingston upon Hull, City of2.11.7
Gwynedd2.11.7
Melton2.11.7
East Dorset2.11.7
Uttlesford2.11.7
East Dunbartonshire2.11.7
Ribble Valley2.11.7
Mid Devon2.11.7
Malvern Hills2.11.7
Suffolk Coastal2.11.7
South Cambridgeshire2.11.7
Stratford-on-Avon2.11.7
Christchurch2.11.7
Rutland2.11.7
Shropshire2.01.7
Pembrokeshire2.01.7
Purbeck2.01.6
Herefordshire, County of2.01.6
Mid Ulster2.01.6
Argyll and Bute2.01.6
East Devon1.91.6
Powys1.91.6
Mid Suffolk1.91.6
Hambleton1.91.5
Cotswold1.91.5
South Lakeland1.91.5
West Dorset1.91.5
West Devon1.81.5
Fermanagh and Omagh1.81.5
Derbyshire Dales1.81.5
South Hams1.81.5
Isles of Scilly1.81.5
Eden1.81.5
North Norfolk1.81.5
Ryedale1.81.5
Ceredigion1.81.4
Shetland Islands1.71.4
West Somerset1.71.4
Orkney Islands1.71.4
City of London1.71.4
Na h-Eileanan Siar1.71.4

Sources

Ofcom

Click here for more research. For all media enquiries, please contact

Matt Mckenna
Head of UK communications
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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