The pumpkin pile is plumping up

Brits are expected to spend £25.13 million on pumpkins for carving into Jack-o’-Lanterns this Halloween.

Noi Rotstein

by , Insights & Marketing Executive

With 25.1% of Brits expected to be carving pumpkins this Halloween and the average price per pumpkin hitting £1.51 in October 2017, we’ve calculated an estimated £25.13 million will be spent on pumpkins to be hollowed out and placed on doorsteps and porches around the country.

Here’s how the total adds up:

Average price of a pumpkin in October 2017£1.51
Percentage of Brits planning to carve pumpkins25.1%
Number of Brits that plan to carve pumpkins, as of October 18, 201716,643,361
Total Jack-o’-Lantern expenditure£25.13 million

Source:, Worldometer, mySupermarket

When it comes to gender, 31.5% of women plan to carve a pumpkin this Halloween, compared to 20.8% of men. From a generational perspective, over 1 in 3 Millennials (33.5%) plan to carve this year, followed by over 1 in 4 Gen Xers (28.6%) and over 1 in 10 Baby Boomers (10.3%).

Time to get spooky

Overall, Halloween 2017 is expected to be an expensive day with Mintel predicting total spending on Halloween to reach £320 million, up 3.2% from last year.

How can you save money at Halloween?

If you don’t keep your spending on costumes, decorations and parties under check, Halloween can quickly become one of the most expensive holidays of the year.

It’s important to set yourself a budget before venturing to the shops to ensure you’re conscious of over-spending. To stretch your pound even further, you might opt to get creative instead of buying something new. When it comes to costumes, the winning outfit might be a combination of items already hanging in your wardrobe, or from around the house (after all, sheets make for the perfect ghost!). If hosting a party, try to purchase items that you know you’ll be able to use again.

How to choose the ideal pumpkin for carving

How to make the most out of your pumpkin

If you’re spending the money on pumpkins, you may as well get the most for your money, right? Here are some cost-saving ways you can reduce waste this Halloween.

  • Make pumpkin soup. A warm, delicious dish that can be made in a variety of ways. From creamy and roasted to chilli and thai coconut, there’s a flavour for everyone!
  • Create tasty pumpkin seeds. Scoop out the seeds and remove any pumpkin flesh still attached, then rinse them off. Place the seeds on a baking tray and add some olive oil and any additional ingredients you desire (e.g. salt, chilli), then mix the whole lot together. Bake in the oven until lightly golden brown. Yum!
  • Use the remains as compost. Cut up the leftovers of your Jack-o’-Lantern – this will speed up composting time – and add it to the pile! If you don’t have a compost pile already thriving, it’s all about a balance of brown (leaves, wood chips) and green (grass trimmings, kitchen waste) plant matter and enough water to get one started.

Jack-o'-Lantern fun facts

  • Jack-o’-Lanterns are believed to have originated in Ireland in the 19th century.
  • The world’s largest Jack-o’-Lantern was carved into the Guinness World Records on October 31, 2010, by Scott Cully in Bronx, New York, weighing 1,810.5 pounds (821.23kg).
  • The original Jack-o’-Lanterns were made with turnips and potatoes.
  • Each pumpkin has about 500 seeds.

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