How to buy The Children’s Place (PLCE) shares in the UK

Learn how to easily invest in The Children’s Place shares.

The Children's Place Inc
- $0.45 ( - 0.54%)

A specialist retailer of children's clothing and accessories, Children's Place recently made the news following the GME stock controversy, as retail investors on reddit sought out other heavily-shorted stocks in an attempt to perform a "short squeeze".

How to buy shares in The Children’s Place

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: PLCE in this case.
  5. Research The Children’s Place shares. The platform should provide the latest information available.
  6. Buy your The Children’s Place shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted The Children’s Place's share price?

Since the stock market crash that started in February 2020, The Children’s Place's share price has had significant positive movement.

Its last market close was $83.16, which is 16.81% up on its pre-crash value of $69.18 and 799.03% up on the lowest point reached during the March 2020 crash when the shares fell as low as $9.25.

If you had bought $1,000 worth of The Children’s Place shares at the start of February 2020, those shares would have been worth $272.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,319.75.

The Children’s Place share price (NASDAQ:PLCE)

Use our graph to track the performance of PLCE stocks over time.

The Children’s Place shares at a glance

Information last updated 2021-07-09.
Previous close$88.6
Change %6.7043%
Information last updated 2021-09-17.
52-week range$24.15 - $107.33
50-day moving average$90.2489
200-day moving average$85.2981
Wall St. target price$124.67
PE ratio13.644
Dividend yield$0.56 (0.67%)
Earnings per share (TTM)$6.095
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Invest in The Children’s Place shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
  • Create an account today in a few minutes
Capital at risk

Fees for buying 10x The Children’s Place shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £3.10
£691.63 total
Capital at risk
eToro Free Stocks logo £0 $50 £3.44
£691.98 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.15
£689.68 total
Capital at risk
Stake logo £0 £50 £3.47
£692.01 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £18.86
£707.40 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £18.35
£706.88 total
Capital at risk
Fineco logo £0 No minimum £6.89
£695.42 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £18.14
£706.67 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy The Children’s Place stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

The Children’s Place price performance over time

Historical closes compared with the last close of $94.54

1 week (2021-09-09) 14.50%
1 month (2021-08-19) -1.13%
3 months (2021-06-18) 8.88%
6 months (2021-03-19) 19.37%
1 year (2020-09-18) 213.25%
2 years (2019-09-18) 17.98%
3 years (2018-09-18) -23.39%
5 years (2016-09-16) 14.26%

Is The Children’s Place under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

The Children’s Place's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, The Children’s Place shares trade at around 14x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

The Children’s Place's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.79. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Children’s Place's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


The Children’s Place's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $135.4 million (£0.0 million).

The EBITDA is a measure of a The Children’s Place's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $1.7 billion
Operating margin TTM 4.21%
Gross profit TTM $333.3 million
Return on assets TTM 4.01%
Return on equity TTM 78.7%
Profit margin 5.17%
Book value $11.385
Market capitalisation $1.2 billion

TTM: trailing 12 months

How to short and sell The Children’s Place shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "PLCE.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 3.2 million The Children’s Place shares held short by investors – that's known as the "short interest". This figure is 19.4% up from 2.7 million last month.

There are a few different ways that this level of interest in shorting The Children’s Place shares can be evaluated.

Short interest ratio (SIR)

The Children’s Place's "short interest ratio" (SIR) is the quantity of The Children’s Place shares currently shorted divided by the average quantity of The Children’s Place shares traded daily (recently around 615059.88372093). The Children’s Place's SIR currently stands at 5.16. In other words for every 100,000 The Children’s Place shares traded daily on the market, roughly 5160 shares are currently held short.

However The Children’s Place's short interest can also be evaluated against the total number of The Children’s Place shares, or, against the total number of tradable The Children’s Place shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Children’s Place's short interest could be expressed as 0.22% of the outstanding shares (for every 100,000 The Children’s Place shares in existence, roughly 220 shares are currently held short) or 0.227% of the tradable shares (for every 100,000 tradable The Children’s Place shares, roughly 227 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against The Children’s Place.

Find out more about how you can short The Children’s Place stock.

The Children’s Place share dividends


Dividend yield: 0.67% of stock value


Forward annual dividend yield: 7.99% of stock value

The Children’s Place has recently paid out dividends equivalent to 0.67% of its share value annually.

The Children’s Place's most recent dividend payout was on 26 December 2019. The latest dividend was paid out to all shareholders who bought their shares by 12 December 2019 (the "ex-dividend date").

Share price volatility

Over the last 12 months, The Children’s Place's shares have ranged in value from as little as $24.15 up to $107.33. A popular way to gauge a stock's volatility is its "beta".

PLCE.US volatility(beta: 2.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while The Children’s Place's is 2.2571. This would suggest that The Children’s Place's shares are significantly more volatile than the average for this exchange and represent a higher risk.

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