Snapchat’s recent stock performance
Take a look below at Snapchat’s stock price performance over the past 3 months. Monitoring market performance is just one aspect of the research you should do before investing in a company like Snapchat. Remember, past performance is no indication of future results!
Compare these platforms to trade Snapchat shares
The following share-dealing platforms offer access to a wide range of UK and global companies. See which offers the most attractive dealing rates for your needs, then head to the provider’s website and search for “Snapchat shares”.
Snapchat’s financial performance
Explore the table below to see how Snapchat has performed financially over the last 3 years. All figures shown are in GBP (£).
|Snapchat revenue figures (December 31)||2015||2016||2017|
|Revenue||£58.6 milliom||£404.4 mllion||£824.9 million|
|Operating income||£381.7 million||£520.3 million||£3.4 billion|
|Net income||£372.89 million||£514.64 million||£3.45 billion|
|Total assets||£939 million||£1.7 billion||£3.4 billion|
|Total equity||£2.9 million||£1.5 billion||£2.9 billion|
Ways to stay up-to-date with Snapchat shares
When buying or selling shares in a company, it’s important to keep an eye on current affairs related to it. We will talk you through some of the key things to keep an eye on when trading Snapchat shares.
- Financial reporting. It’s a good idea to know when Snapchat will be releasing the financial reports; this will let you know how the company is performing and will have a big impact on the share price. Snapchat reports on the December 31 each year.
- Company news. It’s important to keep up-to-date on the company news – for example, is Snapchat hiring/firing staff? Is it being innovative and staying on trend? Events such as these will have an impact on the share price of Snapchat.
- Wider news. You should also be aware of other external events and news that may have an impact on Snapchat share price – for instance, consumer behaviour.
- Does the company pay dividends? If a company pays dividends, it means it pay some of the profits back to shareholders. Currently, Snapchat does not pay dividends on its shares.
- Shareholder meetings. These are often held annually and invite large shareholders to attend meetings and vote on matters relating to the company. It is a good idea to know when these are, as they can be important for the direction of the company.
Buying overseas stocks
First things first: check if the platform you’re considering allows you to hold foreign shares. Whether you’re looking at a dealing account, a stocks and shares ISA, or a SIPP (self invested personal pension), different trading providers have different rules.
Under HMRC rules, you’re allowed to hold shares listed on a “recognised stock exchange”. Your provider, however, may not allow it. So, check what stocks you’re able to hold with the share-dealing platform you’re considering.
Checklist before you invest in any company
- What does the company do? This might sound crazy with a company like Snapchat, but can you explain what the company does in a few sentences? If you can’t, maybe you should go back to the drawing board.
- Is it making profits? This is a seemingly simple question. If you’re not sure whether a company is profitable, this could be a warning sign. If you want, you can read Snapchat’s quarterly or annual earnings reports and take a look at the figures for yourself.
- Who are the main competitors? Every company operates alongside competitors. Before you invest you need to know if the company is the market leader, a newcomer, a fast-growing disrupter, and so on. If the company you’re considering investing in is global-facing, you need to keep an eye on foreign competition too.
- Who is running the company? You might not be an expert (yet), swinging by CEO Evan Spiegel’s office to chat about growth. You can still do your homework, though. Any decent company will list its senior managers. Even a cursory look at this can tell you something about the company’s stability and management style.
- Is the company’s position sustainable? If you’re investing for the long-term, you need to consider this question. If you’re looking for a short-term gain, perhaps this is less important.
- Is there room for future growth? Linked to the question above, what is the outlook for the medium to long-term. Has your company reached its maximum size?
Frequently asked questions