How to buy ServiceNow (NOW) shares in the UK

Learn how to easily invest in ServiceNow shares.

ServiceNow Inc (NOW) is a leading software-application business based in the US. On 30 November ServiceNow shares plunged 10.89% to a closing position of $599.57. However, over the last 12 months, ServiceNow's share price has risen by 7.57% from $526.52. ServiceNow is listed on the NYSE and employs 13,096 staff. All prices are listed in US Dollars.

How to buy shares in ServiceNow

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: NOW in this case.
  5. Research ServiceNow shares. The platform should provide the latest information available.
  6. Buy your ServiceNow shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted ServiceNow's share price?

Since the stock market crash that started in February 2020, ServiceNow's share price has had significant positive movement.

Its last market close was $599.57, which is 42.55% up on its pre-crash value of $344.48 and 150.94% up on the lowest point reached during the March 2020 crash when the shares fell as low as $238.93.

If you had bought $1,000 worth of ServiceNow shares at the start of February 2020, those shares would have been worth $742.98 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,744.75.

ServiceNow share price (NYSE:NOW)

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

Information last updated 2021-07-09.
Previous close$560.47
Change %1.0527%
Information last updated 2021-11-28.
52-week range$448.27 - $707.6
50-day moving average$662.2922
200-day moving average$571.3701
Wall St. target price$730.71
PE ratio595.3712
Dividend yieldN/A (0%)
Earnings per share (TTM)$1.091
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Invest in ServiceNow shares with 0% commission

Other fees apply. Your capital is at risk.

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  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 5x ServiceNow shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $50 £10.64
£2,139.63 total
Capital at risk
Fineco logo £0 No minimum £21.29
£2,150.27 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £2.13
£2,131.11 total
Capital at risk
Stake logo £0 £50 £10.64
£2,139.63 total
Capital at risk
IG Share Dealing logo £0 £250 £18.20
£2,147.19 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £33.24
£2,162.22 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £39.92
£2,168.91 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £36.11
£2,165.10 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is ServiceNow under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

ServiceNow's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 595x. In other words, ServiceNow shares trade at around 595x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

PEG ratio

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.6882. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $679.2 million (£0.0 million).

The EBITDA is a measure of a ServiceNow's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $5.5 billion
Operating margin TTM 4.34%
Gross profit TTM $3.5 billion
Return on assets TTM 1.75%
Return on equity TTM 7.1%
Profit margin 3.99%
Book value $17.759
Market capitalisation $129.3 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ServiceNow.

Total ESG risk score

ServiceNow's total ESG risk: 12.69

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ServiceNow's overall score of 12.69 (as at 12/31/2018) is excellent – landing it in it in the 10th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ServiceNow is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

ServiceNow's environmental score: 1/100

Social score

ServiceNow's social score: 4.69/100

Governance score

ServiceNow's governance score: 6.01/100

Environmental, social, and governance (ESG) summary

ServiceNow Inc was last rated for ESG on: 2019-01-01.

Total ESG score 12.69
Total ESG percentile 10.32
Environmental score 1
Social score 4.69
Governance score 6.01

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as $448.27 up to $707.6. A popular way to gauge a stock's volatility is its "beta".

NOW.US volatility(beta: 0.98)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 0.9813. This would suggest that ServiceNow's shares are less volatile than average (for this exchange).

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